Become a Media Maven

What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.

Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.

Some resources mentioned in this episode:

• Pumpkin Plan
• Superfans
• Influencer Entrepreneur Podcast
• @Jenny_Melrose on IG
• JennyMelrose.com

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about. 

Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more.

Listen to learn more about how to build an audience to grow your brand to help more people and make more money.

If you want to learn how to make money podcasting, check out his podcast courses:

• Power-Up Podcasting
• AMP'd Up Podcasting

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. 

They also hold you back from pitching to the media because you don’t think you’re ready or big enough. 

I hope by dispelling these myths, you recognize the actual value of public relations and media relations, that you are ready to start pitching your expertise, and the positive impact it can have on your reputation, visibility, and overall success.

If you want to get started for free and you haven’t taken my hour-long masterclass, join at EarnMediaNow.com.

For a little more, get into my bootcamp at PitchPublicityProfit.com.

And of course, my Media Mentoring Program has it all. It’s a 10-week program that teaches you everything you need to know with accountability as you execute at MediaMentoringProgram.com.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam. 

It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.

P: Paid

E: Earned

S: Shared

O: Owned

Whether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies. 


Resources mentioned in this episode:

• Spin Sucks: https://spinsucks.com/
• My Newsletter: https://www.mediamavenandmore.com/newsletter/
• My Cookbook Reel: https://www.instagram.com/p/Ctpl3zZuBuO/
• The Media Mentoring Program: http://mediamentoringprogram.com/
• Become a Media Maven Podcast: https://www.mediamavenandmore.com/podcast/

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more.

While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities. 

By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focused on the most critical tasks. 

This approach prevents wasted time and energy on distractions, unimportant commitments, or counterproductive habits. 

By consciously avoiding these activities, you can allocate more time and energy towards meaningful, high-priority tasks that contribute to your goals and overall success. 

Ultimately, a "NOT to do" list serves as a powerful tool for enhancing efficiency and maximizing productivity.

Listen to what's on mine!

Resources mentioned in this episode:

• Check out my online course at MediaMentoringProgram.com
• Join my newsletter at MediaMavenAndMore.com/newsletter
• See how we can work together at MediaMavenAndMore.com/work-together

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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By appearing as a guest on a podcast, individuals can establish themselves as thought leaders and gain credibility within their industry. 

Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections. 

Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportunities or clients. 

Furthermore, the long-form nature of podcasts allows for in-depth conversations and the opportunity to showcase personality, which can foster a deeper connection with the audience. 

Why you should be a guest on a podcast:

1. To be introduced to new people
2. Get leads
3. To turn leads into sales

Biggest mistakes people make:

1. The pitches are too long
2. Talking points are too generic
3. Pitches are too promotional

What to do instead? That's what this podcast is all about!

Resources mentioned in this episode:

My online “one-sheeter”

Pitch Publicity Profit Bootcamp

The Media Mentoring Program

The exact pitch I sent to Pat Flynn

35 Things to Do After You Earn Media Coverage

Try Agorapulse for free for 30 days

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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Should you hire a coach or buy an online course? There is a big difference between the two. 

Generally speaking, with a coach, you get more individualized help. With a course, it’s a one size fits all model you can go back to over and over again.I mix the two in my Media Mentoring Program.

I’ve done both. Listen to the episode and watch the video from April 18th to go inside my 10 business coaching and mastermind decisions.

I do both. It depends on what my goals are at the time and what the content is. Every coach, mastermind, and course is different. What may be a fit one year won’t be the next year.

Some resources mentioned in this episode:

• Inside my 10 business coaching and mastermind decisions
• MediaMentoringProgram.com
• Book recommendation: Secrets of the Millionaire Mind

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

You need to be ready when you’re invited on a podcast or an opportunity comes up you weren’t expecting. If not, you will lose your chance, your competitor can snag it and it may change their business.

Let’s make sure that’s you instead of them.

Last week I talked about two ways to know if you’re ready for PR. Hopefully, you realized you are, so now let’s cover what you need to be ready to land coverage when opportunities come knocking.

These first two I will breeze by because I mentioned them last week.

1. Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch  the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) For more on this from a media perspective, check out the first hour of Pitch Publicity Profit by clicking here.
2. Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.

 Now, you need to help the journalist do their job by:

1. Being available ASAP. Willing to work fast.
2. Having high-resolution images, low-resolution images. Use my link to try out Canva Pro for free to get these things in the right size and format in seconds.
3. Camera and microphone - airpods and a cellphone work fine!
4. Sharing power. I don’t mean the size of your audience. I mean the common courtesy to just share what is printed, published, or aired.
5. The confidence to just do it. Go back and listen to or watch the episode from April 4th for help with this. If idiots can earn coverage, you can too. 

Some resources mentioned in this episode include:

• 4 Ways to Beat Imposter Syndrome in Just 15 Minutes
• PitchPublicityProft.com
• 30-Day Canva Pro Trial

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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I’m shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc.

People feel like they’re not ready because of their perception of what they see on the outside.

That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you.

People don’t get there because they have lots of money, run a successful business, have a big team, or anything else you may assume.

They got there because they pitched a good idea at the right time. Trust me, that’s better than relationships.

If you answer yes to any of these questions, then you’re ready to earn coverage.

1. Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) I also go into this topic in hour one of my 3-hour bootcamp, Pitch Publicity Profit.
2. Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.

That’s it. That’s all you need to earn exposure.

That attention turns into leads. Those leads turn into sales (if you nurture them correctly). That’s how you grow your business. It’s Business 101. Attention > Leads > Sales.

Getting attention is step one. You can’t have the other two without it.

Some resources mentioned in this episode:

• 4 Ways to Beat Imposter Syndrome in Just 15 Minutes
• PitchPublicityProft.com

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

The Forbes Coaches Council will say congratulations… then ask you to pay them to write for them. It’s the opposite of a job.

I’m all about contributing to outlets when it builds your brand infront of your ideal customer or client, but this is different.

Not only is this advertising, but it’s tricky advertising.

While these pay-to-play appearances could impress people who don’t know any better, you’re better off just working a tad harder to earn a contributing role at a popular outlet. Then when you do, leverage that like I did when I contributed at Inc. Magazine.

Some resources mentioned in this episode:

16Places.com to become a contributor

MediaMavenAndMore.com/newsletter to join my newsletter

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.