In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean:

Sean Lawless is a creative content specialist at Global Results Communications (GRC), responsible for conveying succinct client messaging across all channels, with a focus on writing impactful press releases, engaging blog posts, concise web copy and contributed bylines. A self-motivated leader with an extremely high capacity for retaining information, he is disciplined and always eager to tackle new challenges for clients. Before GRC, Sean was a technical writer at Conectrix, where he established the company’s online presence while developing case studies and managing campaigns. He then served as a creative writer (aka, the wearer of many hats) at TaxRise, where he took on a wide range of projects—from email campaigns and direct mail to restructuring its website and crafting advertising copy. Sean graduated from Kansas State University with a bachelor’s degree in English and creative writing

 Show Notes

·      [01:05] Are you a coffee or tea drinker?

·      [01:57] Similar to ginger tea?

·      [02:22] Can you summarize your expertise?

·      [04:04] Why writing?

·      [05:30] Is it because you practice writing?

·      [06:04] How do you create good content?

·      [09:02] Is short-form content popular because of short attention spans?

·      [10:36] How can content specialists create interesting content and keep their clients engaged?

·      [13:26] Pallet cleanse your writing?

·      [14:47] How often do you experience writer’s block?

·      [16:22] How can PR pros improve their writing?

·      [19:38] Similarities between editing your writing and podcast

·      [20:26] What is content going to look like in 2023?

·      [22:08] The press release effect on content?

·      [23:26] Fun question: What was your favorite children’s book as a kid?

·      [26:05] Final thoughts

·     Sean Lawless was our guest today.

Episode Length: 27:05

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