Becoming a Sleep Consultant with Jayne Havens

There's no shortage of advice out there about how to grow a successful business. Post on Instagram, build an email list, create a funnel, develop a content strategy. And while all of these things can be effective, that doesn't mean they're the right fit for everyone.

When I started my sleep consulting business in 2018, I knew very little about the world of online entrepreneurship. What I did know was how to connect with people, build relationships, and provide exceptional customer service. I leaned into those strengths, and within my first year, I was supporting more than 25 families a month.

In this episode of Becoming a Sleep Consultant, I'm sharing how I've grown my businesses by doing things my own way. I'm talking about why I've never relied heavily on social media to attract consulting clients, how taking action rather than overthinking has served me as an entrepreneur, and how my priorities have changed as my businesses and my children have grown.

There are so many different ways to build a successful sleep consulting business. You don't have to follow somebody else's playbook. You do, however, have to be willing to put yourself out there, take action, and figure out what works for you.

Links:

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

When Divya enrolled in CPSM, she wasn’t worried about the sleep piece. She knew she could help families. What she didn’t know was how to run a business, or how parents would ever find her.

A year later, she is proud to be running a successful sleep consulting business, and her days look completely different. She works a few focused hours a day and spends the rest of her time with her kids.

What I love most is how much her confidence has grown. Divya stopped trying to do things the way everyone else does them and built a business that feels like her. She knows her worth, and she has figured out how to attract her ideal client.

Divya didn’t come into this with any business experience. She figured things out as she went, and now she has a business and a life she can be really proud of!

LINKS: 

Website: https://www.calmandcourageoussleepers.com/
Instagram: https://www.instagram.com/calm_and_courageous_sleepers/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

What happens when you take a career you're already passionate about and invest in the education that allows you to become even better at what you do?

For Lauren Harvey, becoming a certified pediatric sleep consultant completely transformed her career as a Newborn Care Specialist. She went from simply providing overnight support to becoming a trusted expert who helps families establish healthy sleep habits from the very beginning.

Lauren's story is a perfect example of how sleep consultant certification doesn't necessarily have to mean starting a new business or leaving behind work you already love. Sometimes, it's about deepening your expertise, building confidence, increasing your value, and creating a career that's both financially rewarding and sustainable for the long term.

In this episode of Becoming a Sleep Consultant, Lauren shares how this specialized education has helped her stand out in her field, and why she's now more confident, more in demand, and more fulfilled in her work than ever before.

Links: 

Website: https://www.thesleepeditco.com/
Instagram: https://www.instagram.com/thesleepeditco

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

This week on the Becoming a Sleep Consultant podcast, I’m joined by Deb Pocica, a postpartum doula who added sleep consulting to her business and saw an immediate shift in the way she could support families.

In this episode, we talk about:

• Why sleep consulting is the perfect complement to postpartum care
• How sustainable systems can prevent burnout for doulas and sleep consultants
• What expanding your services can mean for both your income and your energy

The truth is, postpartum care often ends right when families need continued guidance the most. Sleep consulting fills that gap. It extends support beyond the newborn phase, strengthens relationships, and positions you as a long term resource instead of a short term solution.

If you are a doula or newborn care specialist thinking about how to grow, diversify, or prevent burnout in your business… this episode will give you a lot to think about.

Links:
Website: https://www.debpocica.com/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

This week on the Becoming a Sleep Consultant podcast, I'm chatting with CPSM graduate Kenyon Gatlin, a NICU mom who turned her own life-changing experience with sleep training into a career supporting other families.

Kenyon's daughter spent 59 days in the NICU and came home with a feeding tube, airway complications, and a long list of medical appointments and therapies. When Kenyon eventually decided to work on her daughter's sleep, she had to approach things differently, with guidance from her medical team and modifications to accommodate her daughter's needs.

That experience shaped so much of how Kenyon supports families today, especially those with medically complex children. She understands firsthand that healthy sleep habits don't require a perfectly controlled schedule, and that families can make meaningful progress even when life is complicated and unpredictable.

We also talked about Kenyon's first year in business, during which she's supported approximately 40 families! She shares how she went from trying all sorts of marketing strategies to building relationships with local professionals, getting out into her community, and developing a steady stream of referrals.

One of my favorite parts of our conversation was hearing Kenyon reflect on how much she's grown personally since starting her business. She was caring for a medically complex baby, navigating a cross-country move, and trying to figure out how to build something of her own. She didn't exactly have an abundance of free time, but she was determined to make it work.

I think so many of you will relate to Kenyon's story, whether you're already running a sleep consulting business or you're still trying to figure out how to make space in your life for something new.

Links:
Website: https://www.nitenitebabysleep.com/
Instagram: https://www.instagram.com/nite.nite.baby/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Meg enrolled in Center for Pediatric Sleep Management because she wanted to be a better postpartum doula. Sleep was coming up constantly with the families she was supporting, and she wanted to feel equipped to answer their questions and get them longer stretches of sleep.

Families are hiring Meg because of this specialized skillset. She is setting herself apart from others in the field.

Meg knew that becoming a sleep consultant would be great for her postpartum clients. What she didn't expect was how big a part of her business sleep would become. Meg is now working with families well beyond the newborn stage, supporting sleep clients both virtually and in person. As she looks ahead to 2027, she's planning to scale back some of her overnights and lean even more into sleep.

In this episode of the Becoming a Sleep Consultant podcast, Meg and I talk about how sleep consulting has helped her stand out as a doula, what it looks like for her to juggle in person and virtual support, and why she is leaning into sleep consulting as she continues to grow her business.

Links: 

Website: https://bumptobabedoula.com/
Instagram: https://www.instagram.com/megwysong_doula.sleep.coach/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

IS THERE REALLY ROOM FOR ONE MORE SLEEP CONSULTANT?

This question lands in my DMs almost every week. Aspiring sleep consultants see how many people are already doing this work and wonder why any family would choose them.

I get it. But I don't think that question is really about the market. It's about self-doubt, and wondering whether you can be successful in this field.

When I started, I just wanted to help families and earn a little extra money. Within a year, I was having $10k months. Nine years later, my consulting business is busier than ever.

Parents aren't choosing their sleep consultant from a database. They're choosing a person. And nobody else can be you.

In this week's episode, I'm sharing why this market isn't anywhere close to saturated, and why it wouldn't matter even if it were.

Links:

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

One of the hardest parts of building a business is learning how to care deeply about the work without letting every single result determine how you feel about yourself.

This week, Sindy Warren is back on the Becoming a Sleep Consultant podcast to talk about doing the work without being overly attached to the results.

We talked about the incredibly high highs and low lows that come with building a business, and how, with time and practice, we can learn not to be rocked quite so hard by either.

Because two people can have the exact same experience and see it completely differently:

“I've been in business for six months and I've already had six clients!”

“I've been in business for six months and I've only had six clients.”

Same result. Completely different mindset.

This conversation is about learning to hold the outcomes a little more lightly, while continuing to show up, learn, pivot when necessary, and do the work that's ours to do.

Links: 

Website: https://bluetreecoaching.net/
Instagram: https://www.instagram.com/bluetreecoaching/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Kate built her sleep consulting business while working full time as a teacher and raising three kids. For three years, she fit client calls into evenings and weekends, slowly growing her business while continuing to show up for her career and her family.

This year, after 20 years in education, Kate decided she was ready to bet on herself and take her sleep consulting business full time.

I really loved our conversation about what it took to get her to this point. We talked about the confidence that came from supporting more than 100 families, the challenge of walking away from a steady paycheck, and how strange it can feel to leave a career that has been part of your identity for so long.

But mostly, I loved hearing how excited she is!

There’s uncertainty in making a change this big, but Kate isn’t dwelling on that. She’s focused on how much she loves supporting families, how hard she’s willing to work for the business she wants, and how exciting it feels to finally have the time to give her business her full attention.

Links: 

Website: https://www.itstartswsleep.com/
Instagram: https://www.instagram.com/itstartswsleep

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Sometimes growing a business is just really freaking fun.

Last week, I took a discovery call from the airport while waiting for my flight to Florida. A woman sitting two seats down overheard my conversation, and what happened next was pretty magical.

One totally random interaction turned into new connections, new leads, and a really good reminder that you never know where your next opportunity is going to come from.

Growing a business isn’t always about having the perfect marketing strategy. Sometimes it’s simply about showing up, talking about what you do, and letting people see you shine.

This week on the Becoming a Sleep Consultant podcast, I’m sharing the whole story.

You really never know who’s listening. 

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry