This week on the Becoming a Sleep Consultant podcast, I’m joined by Phyllis, a former teacher, school social worker, daycare owner, and mom of four who is now building a thriving sleep consulting business.

Phyllis shares what it’s looked like to start over professionally, how she leaned on decades of experience with children and families, and what she’s learned in her first year of business. We talk about the steep learning curve of entrepreneurship and how she’s grown by leaning into her strengths instead of forcing herself to market like everyone else.

You’ll hear how she’s built her business largely through in-person connections, local partnerships, and referrals, and why that approach has worked so well for her. It’s a really encouraging example of how experience, warmth, and consistency can carry you far in this work.

Links: 

Website: https://beyondsleepsolutions.com/
Instagram: https://www.instagram.com/beyondsleepsolutions/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

This week on the Becoming a Sleep Consultant podcast, we are talking about something that does not get discussed nearly enough in our field, and that is the emotional side of coaching families through sleep.

Supporting parents through sleep challenges is not just about wake windows and schedules. It is about holding space for big feelings, uncertainty, exhaustion, and sometimes even grief and anxiety. And as sleep consultants, we have to learn how to stay steady in the middle of all of that.

I am joined by CPSM grad Ali Manning, a pediatric sleep consultant who specializes in gradual and parent present approaches for families who feel nervous about sleep training. Ali shares how her own journey into sleep consulting shaped the way she supports parents today, and how her coaching style has evolved over the past three years in business.

In this episode, we dive into the concept of “sturdy coaching.” We talk about what it really means to hold space for parents’ emotions without absorbing them, how to avoid jumping in to fix every feeling, and why our confidence and calm presence can make all the difference for the families we serve.

Ali also opens up about the learning curve she experienced early on, the moments that pushed her to grow, and the mindset shifts that helped her stop taking client struggles personally. If you have ever felt emotionally drained by your work with families or questioned whether you are doing enough, this conversation will feel both validating and grounding.

Whether you are brand new to sleep consulting or years into your business, this episode is a powerful reminder that being a great coach is not about eliminating discomfort. It is about learning how to remain confident and sturdy while guiding families through it.

Links: 

Website: https://www.snugglesandslumber.com/
Instagram: https://www.instagram.com/ali.manning.sleep.coach/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Today’s episode is all about what it means to get a strong start.

So often, I see people finish their training and feel like they need to pause. They wait to feel more confident, more experienced, or more “ready” before putting themselves out there. But momentum doesn’t come from waiting. It comes from taking action.

My guest today is Alyssa, a recent graduate of the Center for Pediatric Sleep Management who took that idea seriously from the very beginning. She moved forward with intention, focused on progress over perfection, and built early momentum in her business.

In this conversation, we’re talking about the mindset required to start strong, the moves she made to create traction early on, and why believing in what you’re building matters just as much as the strategy behind it.

If you’re at the beginning of your journey or wondering how to kick your business into high gear, this episode will give you a lot to think about.

Links: 

Website: https://www.aasleepconsulting.com/
Instagram: https://www.instagram.com/aasleepconsulting/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

In this episode of the Becoming a Sleep Consultant podcast, I’m digging into a topic I see come up constantly in professional communities and Facebook groups: how to build a career that allows for real work-life balance.

I share how I’ve approached my career with the belief that feeling stuck is never the end of the story, why I walked away from a demanding role once it no longer aligned with motherhood, and how building a business around my life changed everything.

In this episode, I explore:
• Why feeling stuck is often about comfort, not lack of options
• What it really looks like to design work around your life instead of the other way around
• How choosing flexibility and autonomy changed the way I work, parent, and live my life.

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

I hired a copywriter to help rewrite my emails, and instead of gatekeeping that experience, I invited her onto the podcast.

Why? Because email marketing is one of the most underused tools I see in the sleep consulting space, and it’s also one of the most powerful when it’s done well.

In this episode, we talk about:

• Why email marketing matters even if your list is small
• Why sounding like yourself is more important than sounding polished
• How consistency builds trust, authority, and referrals over time

One of the things I loved most about this conversation is how much we focused on clarity and voice. You don’t need to sound like a marketer. You don’t need fancy funnels. You need to communicate clearly, and articulate your value.

If you’ve been sitting on an email list without actually putting it to use, or you’ve been overthinking what to say and when to say it, this episode will provide the jumpstart to get you going.

Links: 
Freebie: https://www.kindcopy.uk/consultant-email

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

I don’t remember my first client’s name.
I barely remember the details of her sleep plan.

But I remember exactly how she made me feel.

This mom was the first person who ever paid me to support her family as a certified sleep consultant. Her six year old had been bedsharing for years, struggled with separation anxiety, and had never learned how to fall asleep independently.

I had the training. I had the certification.
What I didn’t have was experience with big kids or confidence that came from doing the work.

And yet, I showed up. I leaned on what I knew. I coached her with intention. And together, we helped her daughter gain independence, confidence, and better sleep.

What stayed with me all these years later is not the method we used or how long it took. It’s the way that first client trusted me. The way she valued my guidance. The way that experience made me realize, “I can do this.”

This episode is for anyone who feels like they don’t know enough yet.
For anyone staring at their first client thinking, “What if I mess this up?”
For anyone learning something new and wishing confidence would arrive first.

It doesn’t.

Confidence is built by doing the work, not before it.

If you are committed to learning, showing up fully, and supporting families with care and professionalism, you will figure it out. Every single time.

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Sometimes we are our own biggest roadblocks on this journey through entrepreneurship. We have big ideas, we dream up big plans, but then our own self-doubt and fear of failure creeps in and we hold ourselves back.
 
I was chatting with a prospective CPSM student who expressed that her only hesitation in enrolling in the program is the business piece. She has never started her own business and that feels scary and overwhelming. She knows she will be great at supporting families, and she is passionate about healthy sleep habits for children, but what if she fails? Well, you can’t succeed if you don’t even try!
 
On this episode of the Becoming a Sleep Consultant podcast, I share:
 - That the irony around fear of failure is that if you are so afraid to fail that you don’t even try, then you failed before even getting started!
 - How we can relate these feelings we have as sleep consultants back to our clients. When our clients are finally ready to make a change, and try to teach their child to fall asleep in a new way, that’s when they can have a really meaningful transformation!
 - When you say yes to yourself, that’s the very first step on your new adventure. It’s sometimes scary, always thrilling, and entirely worth it!
 
 

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

On today’s episode of the Becoming a Sleep Consultant podcast, I am joined by Allison Henderson, business coach and social media strategist who specializes in helping sleep consultants grow their client base both locally and online. She blends practical strategy with mindset and energetic growth practices, helping her clients build sustainable businesses and, for many, replace their corporate income.

As we wrap up 2025 and look ahead to 2026, we focused this conversation on goal setting and intention setting for service-based business owners. We talked about where to start when goals feel overwhelming, how to think about money without guilt, and why clarity and consistency matter more than chasing every strategy you see online.

This episode is especially relevant for sleep consultants who are wanting their goals to support both their income and their lifestyle. Alison shares practical ways to turn intentions into action, stay focused on what actually works, and tune out the noise that can lead to comparison and burnout.

If you’re heading into the new year thinking about how you want your business and your life to feel, you’re going to love this conversation!

Links: 
Website: https://www.allisonhendersoncoaching.com/
Instagram: https://www.instagram.com/allisonhenderson_coach

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

This week on the Becoming a Sleep Consultant podcast, I’m joined by Deb Pocica, a postpartum doula who added sleep consulting to her business and saw an immediate shift in the way she could support families.

In this episode, we talk about:

• Why sleep consulting is the perfect complement to postpartum care
• How sustainable systems can prevent burnout for doulas and sleep consultants
• What expanding your services can mean for both your income and your energy

The truth is, postpartum care often ends right when families need continued guidance the most. Sleep consulting fills that gap. It extends support beyond the newborn phase, strengthens relationships, and positions you as a long term resource instead of a short term solution.

If you are a doula or newborn care specialist thinking about how to grow, diversify, or prevent burnout in your business… this episode will give you a lot to think about.

Links:
Website: https://www.debpocica.com/

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Are you spending more time thinking about success than actually taking action? In this episode of the Becoming a Sleep Consultant podcast, I dive into why overthinking keeps you stuck and how saying yes to yourself is the hardest but most important step. Once you take that leap, it gets easier, it becomes fun, and you start growing.

Listen in, decide to take action, and watch your confidence (and business!) transform.

If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant

CPSM website: https://thecpsm.com/

Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry