You already know that the world has gone topsy turvy, so I'm not here to talk about that. But I am here to give you some encouragement and guidance when it comes to knowing how to "show up" for your audience right now.

So many of my students and clients have spoken to me about how they're freaking out about what to do next, what to say, whether they should go silent... the list goes on. And I get it. It took me more than a week to finally record this episode because I had the same voices in MY head.

But as you'll soon hear, there's more than one reason we need to keep moving forward right now (even if it means making some adjustments) and there is a right way and wrong way to approach your offers and messaging. So if you want to know what they are... start listening!

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

If you're getting sick of supposed overnight success stories and entrepreneurs saying, "One day everything just clicked and got so much easier!" then this is the episode for you.

Anita Siek is the real deal. Lawyer turned copywriter with 3 brands of her own (Wordfetti, Brandfetti and her personal brand), she has built a profitable business from scratch and made a name for herself in a competitive niche in a relatively short period of time. But she's also the first to admit that it's not been easy, she works crazy hours, and she questions what she's doing on the regular!

In today's episode, we dive into...

• How she strategically moved from law to copywriting by side hustling
• The activities that moved the needle the most for her when she was starting out
• Her number 1 "secret" ingredient for success
• The daily rollercoaster that is being your own boss (but why it's worth it)
• Her advice for anyone at the very beginning of the journey
• The importance of knowing your worth and charging accordingly

And SO much more practical advice, inspiration and real talk from someone who leads by example. So stop reading and start listening! ;)

Keep learning from Anita:

Anita on IG
Wordfetti on IG
Brandfetti podcast on IG
Everything else Wordfetti

MORE RESOURCES

The Magnetic Brand Quiz
https://magneticbrand.co/quiz

The Magnetic Monthly Marketing Plan
https://magneticbrand.co/marketing-plan

WORK WITH ME

1:1 Brand Coaching
https://magneticbrand.co/brand-coaching

Strategy Intensives
https://magneticbrand.co/brand-strategy

Mini Courses
https://magneticbrand.co/courses

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

If you've ever felt like maybe you've been playing small, hiding from the world, or waiting too long to do the thing you're destined for, this episode is for you.

Trish Taylor is a talented stylist but her talent goes beyond helping women dress well. Trish's mission is to give entrepreneurial women the confidence to show up and stand in their future CEO selves so they start to do and attract the things that'll take their lives and businesses to the next level.

Some episode highlights include:

- How Trish went from celebrity stylist to coach & course creator
- How to prepare yourself to go all-in with your side hustle or dream
- Why you need to stop hiding & get on camera (even if it terrifies you)
- Ways to up-level your outfits even on a tight budget
- Tips for dressing on camera so you look & feel amazing
- Plus so many other nuggets of wisdom

While Trish might just dress entrepreneurial women these days, this episode is relevant no matter what you do or how you label yourself. The fact is, we ALL need to take bold action to create the life we want, and looking the part is a huge factor in that.

Keep learning from Trish:

Follow her on Instagram at @trishtaylor.co
Create aligned style from the inside out with her free Brand Style Quiz
Create 6 months of Magnetic Content in 6 just Outfits with her $97 Batch Wardrobe Course

MORE RESOURCES

The Magnetic Brand Quiz
https://magneticbrand.co/quiz

The Magnetic Monthly Marketing Plan
https://magneticbrand.co/marketing-plan

WORK WITH ME

1:1 Brand Coaching
https://magneticbrand.co/brand-coaching

Strategy Intensives
https://magneticbrand.co/brand-strategy

Mini Courses
https://magneticbrand.co/courses

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

As well as being a successful entrepreneur, online educator, speaker, coach, author AND podcaster, Kate Toon is someone who tells it like it is. Today's interview is no different. From the realities of building a brand from scratch to dealing with negative comments and why she believes everyone should become the Britney Spears of their niche (and what her "Toxic" is) -- this ep is full of priceless wisdom, inspiration and a few laughs.

Whether you're a freelancer, side-hustler, experienced biz owner, or not even sure what you're doing yet... this episode is going to provide you with priceless mindset shifts, practical tips on building your brand, plus the encouragement to know that you're enough as you are. So what are you waiting for? Start listening!

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

When you think of LinkedIn there's a good chance you think of stuffy CEOs, serious headshots and the corporate life so many of us have worked so hard to escape. And yet my guest today - who has built a profitable personal brand thanks to LinkedIn - is nothing of the sort.

Bubbly, colourful, outside the box and obsessed with all things journalling and law of attraction, Ruby Lee has proven that it pays to show up as YOU on LinkedIn and stay true to your own values, despite what everyone else is doing.

Today's episode is full of so much gold including...

• how Ruby managed to build her now 6 figure biz from just a side hustle
• how she leveraged the power of video (even though it terrified her)
• how having fun on and being real on LinkedIn led to life-changing opportunities
• what journalling has done to help her manifest her dream life
• and practical advice on how to build your own brand from scratch

You can find Ruby Lee on Instagram
https://www.instagram.com/_rubylee_/

MORE RESOURCES

The Magnetic Brand Quiz
https://magneticbrand.co/quiz

The Magnetic Monthly Marketing Plan
https://magneticbrand.co/marketing-plan

WORK WITH ME

1:1 Brand Coaching
https://magneticbrand.co/brand-coaching

Strategy Intensives
https://magneticbrand.co/brand-strategy

Mini Courses
https://magneticbrand.co/courses

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

Mandy Balak is the founder of Ace, RISE Conference and Date Night YYC. She's a successful entrepreneur, a connector and a leader -- but as you'll hear from our chat, it's been anything but a smooth journey to get here.

Like so many entrepreneurs, Mandy has had to experience all sorts of failures, setbacks and disappointments along the way, but has used them to fuel her mission to bring women together and lift each other up.

In today's episode we talk about:

• The bumpy (and lonely) road that led her to founding ACE
• Why in-person events are so important for entrepreneurs (and women in general)
• How isolation can be costly to both our mental health and our businesses
• The one thing that all successful entrepreneurs have in common
• What to expect from this year's RISE Conference in Lake Louise 

Mandy on IG 👉🏼 https://www.instagram.com/mandybalak/

MORE RESOURCES

The Magnetic Brand Quiz
https://magneticbrand.co/quiz

The Magnetic Monthly Marketing Plan
https://magneticbrand.co/marketing-plan

WORK WITH ME

1:1 Brand Coaching
https://magneticbrand.co/brand-coaching

Strategy Intensives
https://magneticbrand.co/brand-strategy

Mini Courses
https://magneticbrand.co/courses

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

If you've ever struggled to write your own content, explain what you do or introduce yourself with confidence... you might be missing one of 3 brand fundamentals that I'm talking about today.

Your backstory, your brand story (whether for a personal brand or a "business" brand) and a one-liner or elevator pitch are all foundations of brand building that so many of us skip because they seem like they're a bit dry or too much work.

Today I'm going to share...

• My own failure to use them (and what it cost me)
• What each of these 3 things are and where you'll use them
• How to create the right balance of personal and professional in your backstory
• The brand story framework that changed the course of my business
• And an example of how to write a memorable one-liner

Grab a notepad and pen because this episode is jam-packed!

Mentioned in this episode:

My "back story" video on YouTube

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

Whether you're side-hustling, transitioning from one career to another or a multi-passionate entrepreneur or creative, you probably struggle with a common problem:

Trying to tell your backstory (your who, what and why) feels impossible. After all, how could you possibly explain all of the things you do without looking flaky or unfocused?

I have a solution for you. And yes, it involves Queen Bey herself (plus we'll talk about why living like Batman is NOT helpful in this situation).

In this episode, you're going to learn about a simple (but critical) re-frame that could have saved me years - and potentially a lot of money - if only I figured it out sooner.

Intrigued? Then start listening!

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

If you've been feeling like social media gets tougher every year, that the effort you're pouring into your personal brand or business seems to barely make a difference, and that it looks almost impossible to stand out and get noticed in today's noisy, crowded world... you need to listen to this.

We're going to cover a LOT. In particular...

• The truth about the algorithm and how to beat it (or join it?)
• What I've noticed happen to Instagram over the past 2 years
• What "compound interest" means for building a brand and how you can create it
• What happened to my YouTube channel while I was on vacation and didn't plan ahead

And 5 really simple but crucial strategies you need to follow if you want your work to make a difference in your life and business this year -- and every year.

WORK WITH ME

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

If you've ever wondered why you can't seem to get your website looking the way you visualised it or why your Instagram feed looks a bit "meh", you need to listen to this episode.

Personal branding photoshoots have been a game-changer for my business. They helped take my website to the next level, posting to social media is a breeze, and my entire online presence immediately looked more professional and on-brand.

In this episode I'm going to talk about the difference between personal brand shoots and headshot shoots, all the ways they can potentially help you grow build your personal brand PLUS we'll run through some of the basics you need to plan a successful shoot of your own.

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]