If you're looking to add one thing to your toolkit this year that actually moves the need for your life AND business, may I suggest you try daily journaling?

Now before you roll your eyes and visualise "Dear Diary, why doesn't Johnny me anymore? I can't go on without him!" I beg of you to listen to today's episode.

I started daily journaling in August of 2019 and was blown away by the immediate and longer-term changes I experienced.

Things like...

▶ less anxiety + racing thoughts
▶ less negative self-talk
▶ more productivity + focus
▶ a more positive outlook
▶ sleeping sounder
▶ quicker to nip challenges in the bud

Basically everything I needed to start feeling like I was the one in the driver's seat!

It today's episode I'm going to not only talk more about why I think this is such an important habit to build, but also some really simple guidelines for how to do it. So shall we get started?

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1:1 coaching: magneticbrand.co/personal-brand-coaching
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 https://magneticbrand.co/simply-magnetic

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LinkedIn: Kat Elizabeth
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Website: magneticbrand.co
Email: [email protected]

You did, you made it to 2020 in one piece -- congrats!! I hope you've taken some time out to celebrate everything you achieved (and survived) in 2019 as well as having a think about the biggest lessons and takeaways the year gifted you with.

This is now the time of year when we all get super pumped to achieve HUGE things, and while there's nothing wrong with that, there can also be some danger of setting yourself up for disappointment because of the way you approach your goals.

As someone who used to set new years resolutions and then promptly dropped them within weeks but now approaches her year in a totally different way, I really wanted to record this episode for you before you got too carried away with your own goal-setting.

Specifically on how important it is to have a clear focus and to choose one big thing at a time as opposed to writing out 20 big goals and wondering why at the end of the year, you're still so far from achieving them all.

So if you're ready to break some old patterns and actually make 2020 your best year yet - a year where you take bold action and make consistent progress - then get this in your ears, pronto!

Resources mentioned:

The One Thing by Gary W. Keller and Jay Papasan
Finish: Give Yourself the Gift of Done by Jon Acuff
Everything is Figureoutable by Marie Forleo

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1:1 coaching: magneticbrand.co/personal-brand-coaching
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Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

Do you find yourself using some social platforms because you think you "have" to? Or jumping between them because you're not sure which ones work best? Or trying to be on all of them because you're scared if you're not, you could miss crucial opportunities?

You're not alone! Each social media platform has its own pros and cons, different demographics and of course a different format for sharing your content. And choosing the right ones to suit both you AND your audience is important. Which is why in this episode we're diving into each of the main social media platforms that are currently working for brand and business building, identifying the positives and negatives, then talking about the questions you need to ask to figure out which ones are going to work best for you.

Today we're specifically talking about Twitter, Facebook, Instagram, Pinterest and YouTube (sure, it's a search engine but it's also social!) -- and stick around to the end because I have an important reminder for you about why social media isn't the end game.

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Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

Let's be honest. Creating content is time-consuming and can often feel stressful, overwhelming and even frustrating because the effort you put in rarely feels like it matches the results it creates.

But what if I told you there was a way to make content creation easier AND faster while likely INCREASING the results it creates for your business or personal brand?

Yep, in this episode, I'm going to give you 5 practical, easy-to-implement tips that you can use today to start making content creation a breeze.

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

Content strategy. It tends to be one of those love/hate relationships, right? In theory, you know it could be fun, exciting and creative, but on the other hand, it likely gets pushed down your list because there are more urgent things to tackle each week.

In this episode, I want to show you how you can sit down and plan a year's worth of content in just one or two sittings, and how to schedule it so it fits around your own schedule as well as your audience's. And what better time to do it than at the end of 2019 so you're set up for a killer 2020, hmm?

We'll also talk about...
How to brainstorm countless ideas with very little effort
How you can use other peoples' profiles to generate even MORE ideas
How to assign your content to the right platforms
How to ensure your strategy is cohesive across all platforms
And why the timing of your content matters

So let's dive in!

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

So you know you need to be creating content in order to build your brand and business... but where are you supposed to share it?

I'm always getting asked about where the best place is to create and share content -- especially between YouTube, blogs and podcasts. And the simple fact is this: the best place depends on both you and your audience.

So in this episode, I'm going to dig into each of your "hero" platform options (the places you can share your best high value, evergreen content), the pros and cons of each. Plus give you the questions you'll need to ask yourself in order to determine which one is going to work best in your personal content strategy.

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

Everyone's talking about Instagram these days, but is the advice you're being given actually making a difference? I truly believe that Instagram is as powerful a personal branding tool as a website, but only if you're using it right.

In today's episode, I want to talk to you about the 7 non-negotiable elements of a powerful IG profile and NONE of these things are "growth hacks" or dodgy tactics that might make you look popular on the surface, but mean absolutely nothing to your brand or business (and may even damage them!)

Don't believe me? Spoiler alert -- we're talking:

1. On-point profile photos
2. Bios that attract the right people
3. Highlights that work like website pages
4. A visual aesthetic that's easy AND attractive
5. Developing a natural tone of voice
6. Creating content that transforms
7. Creating content that gets shared

So... shall we turn that IG account of yours into a personal branding machine?

Mentioned in the episode:

Erica Reitman @ericareitman

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

You must have known this was coming – as someone who has been building her own brand using video (YouTube, Facebook live, online courses, you name it), it's time for me to get on my soapbox and explain just how powerful this incredible medium is.

More importantly, I want you to understand that to use video to build your personal brand and business, it doesn't take fancy equipment, expensive editing software or professional presenting skills. Your audience is ready to embrace you as you are on camera, so all you need to do is get out of your own way!

In today's episode, I'm going to quickly touch on the 3 main blocks people tend to have around video (and how to get over them), then we're diving straight into the kinds of video you can use throughout the entire customer journey, right from getting found to onboarding them with a dose of "wow" factor so they start promoting you FOR you.

WORK WITH ME

Wanna know how we could work together? ↓

1:1 coaching: magneticbrand.co/personal-brand-coaching
Strategy intensives: magneticbrand.co/brand-strategy
Everything else: magneticbrand.co

Simply Magnetic - free audio course
 https://magneticbrand.co/simply-magnetic

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

After laying those personal branding foundations, I'm sure you're getting impatient to dive into the how. Don't worry, this episode has you covered!

First up we need to address some of those stories you might be telling yourself about why it's too difficult or not important for you to be thinking about building a personal brand. Specifically...

• Aren’t personal brands for celebrities and influencers?
• How am I supposed to start out when the market is so crowded? 
• Isn't it too late to start a blog, YouTube channel or podcast?
• I do so many things, how am I supposed to build a brand if I’m not a specialist?
• I’m too old – who would want to see me on video, in photos, on stage?
• How do I build a brand if I don't even know what I'm selling?
• I’m already so busy, how will I find extra time to build a brand?

And once I put your mind at ease, I've got 5 really practical steps for you to follow to start getting more intentional about your personal brand today so you can see real results in 2020.

Keen to know what they are? Well, you'd better start listening!

WORK WITH ME

Simply Magnetic - FREE COURSE!
 https://magneticbrand.co/simply-magnetic

1:1 Brand Coaching
https://magneticbrand.co/brand-coaching

Strategy Intensives
https://magneticbrand.co/brand-strategy

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]

My dad always taught me that the best way to learn was to start with what not to do. Which is exactly why we're digging into the 2 biggest personal branding mistakes you could make and why you need to avoid them at all costs.

You maaay be surprised about what they are (in some ways they might seem counterintuitive) but I'm telling you right now that if you can avoid them and make the right adjustments, you and your personal brand will be off and running!

No spoilers, though. You'll need to listen to the episode for the full scoop and stay right to the end for the solution to these sticky problems. Enjoy!

WORK WITH ME

Simply Magnetic - FREE COURSE!
 https://magneticbrand.co/simply-magnetic

1:1 Brand Coaching
https://magneticbrand.co/brand-coaching

Strategy Intensives
https://magneticbrand.co/brand-strategy

CONNECT WITH ME

Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth
Website: magneticbrand.co
Email: [email protected]