Becoming Preferred

SEASON:5 EPISODE: 7

Episode Overview:

Welcome back to Becoming Preferred, and get ready to supercharge your sales strategy! Today, we welcome Ken Lundin, a true sales powerhouse. With over 20 years of experience, and a staggering $1 billion in revenue generated, Ken brings the science of sales to life. He's not just talking theory; he's delivering results. 

Author of "Strategic Selling Unleashed," Ken's insights have graced Forbes, stages, and podcasts worldwide. If you're ready to transform your sales approach and unlock explosive growth, then you're in for a treat. Join me for my conversation with Ken Lundin.

Guest Bio: 

Ken Lundin, President and Founder of RevHeat, has a passion for helping others navigate their sales challenges. With over 20 years in the industry, Ken has weathered multiple market shifts and understands the strategic pivots necessary to thrive in uncertain times.

A firm believer that sales is a science and that it is possible to systematically and predictably grow sales, Ken's record bears witness to the effectiveness of his approach. He has generated over $1 billion in sales and earned a reputation as a business growth expert.

Ken has developed roadmaps, frameworks and processes to help businesses master the critical stages of growth essential for success in any environment. His insights and experience have led to multiple keynote speeches, citations in Forbes online, and many podcast appearances. He has also shared much of his learning in his recent book, "Strategic Selling Unleashed." 

Ken's innovative methods and strategic acumen make him an ideal podcast guest for shows catering to senior executives looking to supercharge their sales teams and achieve unparalleled market success.

Resource Links:

• Website: https://revheat.com/
• Product Link: https://revheat.com/sales-services/

Insight Gold Timestamps:

04:06 Strategic Selling Unleashed

07:29 You're a strong advocate for the science of sales

10:16 Do you have tools that help with that?

11:59 It's part of our perfect meeting framework

13:32 We went from the average deal having 6 people influence…

14:05 Anytime somebody makes a buying decision, they have personal and professional risk

15:46 There's a massive fear of change

16:50 If you can de-risk a deal, you can shorten sales cycle times pretty significantly

17:28 How do you make it so you appear to be the most likely company on the planet who understands their needs

20:44 Do you want to know the number one way to accelerate sales? Get them to be 10% better!

25:10 Would you rather be liked or loved, more than respected and trusted?

26:27 The elite are always trying to figure out why they'll buy, and the average seller's just trying to get them to the next step in the process

28:12 The number one thing nobody's talking about

31:05 How important is personal branding for sales success in today's environment

34:26 It’s RevHeat.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/kglundin/

TikTok: https://www.tiktok.com/@kglundin?is_from_webapp=1&sender_device=pc

YouTube: https://www.youtube.com/channel/UCXrDyJgLNoAgz2zqOlEKayA

Instagram: https://www.instagram.com/kglundin/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 6

Episode Overview:

Welcome back to Becoming Preferred! Today, we're diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She's not just about clicks and conversions; she's about crafting experiences that resonate. 

Katie understands that in today's world, consumers crave authenticity and connection. She'll be sharing her insights on how to build a customer journey that not only drives sales, but also fosters a sense of community and shared purpose. If you're ready to ditch the stagnant strategies and embrace a more impactful approach, you're in the right place. Join me for my conversation with Katie Smith.

Guest Bio: 

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world.

Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life. Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.

Resource Links:

• Website: https://followthewildpath.com
• Product Link: https://followthewildpath.com/sustainable-marketing-services/

Insight Gold Timestamps:

01:33 You're known as the Queen of the Customer Journey

04:54 First of all, what is your business goal?

06:35 The customer journey 

07:46 It’s really based on the customer's need for knowledge

09:46 So, the problem is that we're dealing with people

11:43 The great thing about PR is that it's not my company telling you that this is great

16:03 So, if you were to hire an agency who had strategy

17:49 What are the first steps they should take to reignite that growth? 

18:47 Keep an eye on the morale of your team

19:50 I think with brands, you can have a personality….

22:42 We're in such an interesting time in marketing right now 

24:39 Something that I think people get really stuck in

26:50 N umber one, you can't do it all, and tactics are interchangeable

30:18 Some brands are doing great things

30:44 W hat's the purpose of what you're doing

31:49 The other thing about the customer journey is that each individual stage in the journey has a goal

32:53 What a crazy time to be in marketing and sales right now

33:55 www.followthewildpath.com

34:13 Search Katie Smith Wild Path (on LinkedIn)

Connect Socially:

LinkedIn: https://www.linkedin.com/in/katie-smith-2077a9a/

Instagram: https://www.instagram.com/followthewildpath/

Podcasts: https://followthewildpath.com/podcastblog/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 5

Episode Overview:

Crisis can strike at any moment. Are you or your business crisis capable? My guest today will share with us strategies and tactics to become crisis capable, how we can build our capacity to survive, and succeed in every environment. 

She will also be sharing her key messages on how to approach negotiations as relationship-building opportunities, how to think through scenarios and formulate a plan in advance, how to notice details that others may overlook, how to leverage your EQ to remain calm and navigate difficult conversations, and how to lean into your intuition and follow any hunch.

Fabiana is a passionate advocate for negotiation, and she is committed to helping others to develop the skills they need to succeed in any situation.

Please join me for my interesting conversation with Fabiana-Lacerca-Allen.

Guest Bio: 

Fabiana Lacerca-Allen is the Senior Vice President of Compliance at Aimmune Therapeutics, a Nestle Health Science corporation, a biopharmaceutical company developing treatments for potentially life-threatening food allergies.

Practicing law and compliance for more than 30 years, Lacerca-Allen's passion as a compliance leader stems from values instilled in her at an early age and have helped to shape her career path as a global thought leader in law and compliance. In addition to leading the compliance team at Aimmune, Lacerca-Allen serves as a member of the Board of Directors and an audit Committee member at Shield Therapeutics plc.

Lacerca has a track record of building and implementing successful compliance programs across Fortune 100 organizations, particularly within pharmaceutical, biotech and medical device industries. Her expertise includes negotiating and implementing corporate integrity agreements, deferred prosecution agreements and consent decrees for U.S. corporations with extensive global operations.

Prior to her roles at Aimmune , Lacerca-Allen was the Senior Vice President and Chief Compliance Officer at Elan where she had global responsibilities in strategic initiatives and implementation of compliance programs. And prior to this, she held roles as a Board Member at ArthroCare, Senior Vice President and Chief Compliance Officer at Mylan, Director of Compliance at Bristol Myers & Squibb and Senior Counsel at Microsoft.

Resource Links:

• Website: https://fabianalacercaallen.com/
• Product Link: https://www.amazon.com/Crisis-Capable-Building-Capacity-Environment-ebook/dp/B0D9BY131H

Insight Gold Timestamps:

03:02 We're all going to die, so don't worry about it. Worry about what you're going to live for

04:24 You overheard a conversation with your father 

06:04 He said, That's why you should only get information when you can do something about it

07:54 Most people follow action

09:45 Somebody asked me, How do you choose people to work with?

11:43 I think intuition is important, as a marker to pay more attention

14:05 D on't collect regrets

17:29 There's no situation that's not a win win, that's sustainable

19:58 Your bottom line is, you have to be willing to walk out of anything, period

23:18 One typical mistake I found

23:50 We have more in common than not

25:21 What are the three things that people that don't like you will tell me about you? 

28:25 I say, Act with integrity and accept the results

30:16 The book is called Crisis Capable, Building Your Capacity to Survive and Succeed in Every Environment

Connect Socially:

LinkedIn: https://www.linkedin.com/in/flacerca/

Twitter: https://x.com/flacercaallen?lang=es

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 4

Episode Overview:

The digital landscape is constantly shifting, making it harder than ever to connect with your audience and achieve your goals. With the rise of AI, the explosion of voice search, and the ever-increasing demand for personalized experiences, how can marketers stay ahead of the curve? How can businesses adapt to emerging technologies like augmented reality and virtual reality? 

That's why we've invited a true expert to help us unpack these complexities. Joining us today is Brook Shepard, the founder and CEO of Mason Interactive, a leading digital marketing agency that's helped countless businesses navigate the digital world.

Brook will be sharing his insights on these critical questions and more as we explore "The Future of Digital Marketing: Trends Shaping the Industry in 2025 and Beyond." Get ready for a deep dive into the strategies and solutions that will define the future of marketing.

Let's welcome to the show, Brook Shepard!

Guest Bio: 

Brook Shepard is the founder of Mason Interactive, a premier digital marketing where data, design and strategy come together to drive exceptional results for clients. With over a decade of experience driving measurable results, Brook has established himself as a trusted partner for businesses looking to scale. Under his leadership, Mason Interactive has grown into a full-service agency that collaborates with clients in industries ranging from e-commerce to healthcare, leveraging cutting-edge technology and data-driven insights to deliver impactful campaigns.

Brook's expertise lies in crafting marketing strategies that align with his clients' unique business goals, ensuring sustainable growth and ROI. A thought leader in the ever-evolving world of digital marketing, he frequently shares his insights on trends like AI in advertising, omnichannel strategies, and the future of customer acquisition. Passionate about education, Brook is committed to helping brands and individuals navigate the complexities of modern marketing, empowering them to achieve their fullest potential.

When he's not driving growth for his clients, Brook is a sought-after speaker and podcast guest, where he discusses topics like the intersection of creativity and analytics, scaling businesses in competitive markets, and his entrepreneurial journey. He brings an engaging and practical perspective to the table, making his insights valuable for marketers, founders, and business leaders alike.

Resource Links:

• Website: https://masoninteractive.com/
• Product Link: https://masoninteractive.com/our-offerings/  

Insight Gold Timestamps:

03:04 I left and I started Mason in 2008 with zero clients and zero dollars

04:24 It hasn't been a straight climb and I'm not at the top of any mountain

06:09 My first big client was ITT technical Institute

08:57 If you're dealing with a limited, finite pool of people

11:28 You’ve got 5 generations of buyers

13:31 The trends are to diversify

16:57 The concept of delivery consultants 

18:44 The soft skills are becoming more and more important

21:23 We try to be a place where data, design, and strategy come together

22:55 It's the ads job to get you to the website, I think, and it's the website's job to convert you

25:16 If I was starting a B2C brand, the first thing I would do

27:38 This is my opinion masquerading as an insight

32:40 Because it's never the primary ideas

33:13 Every client wants to test ads until the ads start getting tested

38:55 I think that the danger of in-house is that skill sets go bad very quickly

40:21 To future proof your efforts….

41:27 I need to figure out how many new clients I'm going to need, and assign a goal to it

Connect Socially:

LinkedIn: https://www.linkedin.com/in/brshepard/

Facebook: https://www.facebook.com/masoninteractiv

Twitter (X): https://x.com/MasonInteractiv

YouTube: https://www.youtube.com/channel/UCb7FDzEYbBLYPCmwnM52Mgg

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 3

Episode Overview:

Are you, your team, or your organization struggling with high levels of workplace stress and burnout? Are you seeing rising conflict and declining team morale? Are you experiencing poor mental health and productivity issues? 

My guest today will share strategies to intervene, stabilize and revitalize team harmony, growth, resilience, and well-being. Please join me for my conversation with best-selling author, speaker and coach, Joyce Odidison.

Guest Bio:

Joyce Odidison is a renowned workplace wellness expert, conflict analyst, leadership coach, keynote speaker, and author of seven books. With over 27 years of experience, she has dedicated her career to helping organizations, teams, and individuals build resilience, reduce workplace toxicity, and foster well-being.

As the Founder and CEO of Interpersonal Wellness Services Inc., Joyce has pioneered innovative strategies that empower leaders and teams to navigate workplace stress, burnout, and interpersonal conflicts effectively. Her holistic approach integrates neuroscience, interpersonal neurobiology, interpersonal wellness, and conflict resolution, making her a sought-after expert in workplace well-being, resilience, and leadership development.

Resource Links:

• Website: https://joyceodidison.com
• Website: https://interpersonalwellness.com
• Product Link: https://www.amazon.ca/stores/author/B003V5JGG0?ingress=0&visitId=fc2d0863-a190-4ef8-a013-43d4132143d6&ref_=ap_rdr
• Ultimate Team Resilience Guide (Free Copy): https://app.gohighlevel.com/v2/preview/SUeB1JQXtswWzY5JF1Xt

Insight Gold Timestamps:

01:55 I've always been that curious person trying to find a better solution

02:47 I created the pre-mediation concept

06:23 My emotions are things that I experienced, they're not who I am

09:50 Parenting is what's caught, not necessarily what's taught

10:54 What's work life balance?

12:47 When we lose control, then we feel out of balance

15:30 How can business leaders spot early signs of burnout in their teams?

17:02 There's a difference between people who have a job, and people who have a profession

17:16 We have to ensure that work is tied into people's passion

19:06 Don't work through your lunch break and your coffee breaks

19:43 It's not the work that I'm doing that's burning me out

23:28 At the end of the day, it's about being resilient

24:55 Why do we not have those resilient minds?

27:49 There's a lot of ways to value my time and to use my time creatively to add value

31:05 My 7th book is A Marriage That Thrives

32:46 The grass isn't always greener, it's greener where you water it

33:54 W hen you learn, you grow your spirit

37:08 How do I give my employees more control over their day?

38:48 Our Emotional Wellness Cleanse

Connect Socially:

LinkedIn: https://www.linkedin.com/in/joyceodidison/

Facebook: https://www.facebook.com/joyceodidisonbiz/

Twitter: https://www.instagram.com/joyceodidison/?hl=en

TikTok: https://www.tiktok.com/@joyceod46

YouTube: https://www.youtube.com/channel/UC1dzu9D8dq0457R1vh4K6LA

Instagram: https://www.instagram.com/joyceodidison/?hl=en

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 2

Episode Overview:

Marketing and positioning your products or services in a congested marketplace can be challenging. Today, we're diving into the world of strategic marketing and PR with Wayne Stanley. 

As the founder of Bowe Digital, Wayne helps businesses cut through the noise and build impactful brands. He's a master at crafting compelling narratives and driving real results. Get ready for insights you can use, straight from the digital trenches. Join me now for my conversation with Wayne Stanley.

Guest Bio: 

Wayne M. Stanley is the owner of Bowe Digital, a marketing agency offering custom services for small businesses with hundreds of clients all around the United States. Bowe Digital works with businesses of all shapes and sizes on website creation, email marketing, social media, video, design and much more.

In 2023, Bowe Digital was named one of the Best Places to Work in Indiana for the second year in a row by the Indiana Chamber of Commerce. Wayne received the 2023 October Research "Exemplary Leadership Award" during the National Settlement Services Summit (NS3) for his contributions to Bowe Digital and the title Industry as a whole. Additionally, Wayne was named a 2023 Marketing Leader by HousingWire in recognition of his leadership in marketing within the real estate industry as a whole.

Resource Links:

• Website: https://www.bowedigital.com/
• Product Link: https://www.bowedigital.com/services/

Insight Gold Timestamps:

03:25 You've got to know where your customers are

05:36 What's the biggest mistake that you see small businesses making with their marketing? 

06:57 There's a lot of distrust purely because there's a lot of misunderstanding

09:40 You have to figure out how to start small to move forward

11:00 If you've ever gone fishing, you know, I say all the time, if the bobber moves, then we stay put

15:59 I do think that telling your story is extremely important 

19:21 T he story becomes really important

21:06 You want an emotional connection with your story

22:57 I think that a small thing that you should do

24:40 What are some of the biggest misconceptions businesses have about PR?

27:38 One of the tools I love for small and medium sized businesses is HotJar

29:32 W hat are some key factors they should consider? 

31:22 Our rule is to always say yes first

33:03 There's a whole educational side of TikTok that is just absolutely huge for people

36:46 What's the one piece of advice that you would give every business owner?

38:32 The website is bowedigital.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/waynemstanley/

Instagram: https://www.instagram.com/waynestanley/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 1

Episode Overview:

Ever feel like your company's stuck in a rut? This week, we're talking with an expert who helps even the best companies get unstuck. He’s worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on. 

He'll be sharing his insights on why even seasoned teams need fresh training and guidance in today's rapidly changing business world. Get ready for some game-changing advice with author, speaker and coach, Sam Mallikarjunan.

Guest Bio: 

Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth. 

Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon, and frequently offers insights on AI, marketing, and business strategy.

Resource Links:

• Website: https://agent.ai
• Website: https://www.mallikarjunan.com/
• Product Link: https://www.amazon.com/Inbound-Commerce-Sell-Better-Amazon-ebook/dp/B00C2TJQ16/ref=sr_1_1?crid=3I9DG7WJFAM14&dib=eyJ2IjoiMSJ9.0j-S9y_pz53zSIRcMxA7a4p2Pg6Qd-2LXlECmsaKizDGjHj071QN20LucGBJIEps.K8McvllKtWR9LY41Sa0O0FcqjnehotQUAvCwBJTBGXA&dib_tag=se&keywords=inbound+commerce+sam+mallikarjunan&qid=1739840370&s=books&sprefix=inbound+commerce+sam+mallikarjunan%2Cstripbooks%2C123&sr=1-1

Insight Gold Timestamps:

01:50 I ended up working at HubSpot for about 7 years

04:35 B e willing to kill ideas really quickly

05:08 Appreciate the independence of a team

05:42 The smaller team of higher quality people is going to win every time 

06:13 Whoever chases two rabbits is going to catch neither

09:29 I t's remarkably hard to get people to change their habits

10:28 F ear and greed are just great motivators of human behavior

12:02 I n your bestseller, Inbound Commerce

13:33 What was the most critical digital marketing concept? 

18:02 You probably have a pricing problem more than you realize

18:26 If you get somebody to pay up front, they're less likely to cancel long term

20:05 U se the currency of the client

22:07 If you can figure out what somebody else is charging for and figure out a way to make it free

23:24 So Freemium didn't exist when HubSpot launched

24:44 My favorite thing about AI is it gives every person access to a breadth of skills

27:50 It’s actually not a great time to be a very large company

31:26 Just go over to agent.ai. we actually just launched a community platform there

Connect Socially:

LinkedIn: https://www.linkedin.com/in/mallikarjunan/

Facebook: https://www.facebook.com/people/Agentai/61561787124174/

Twitter: https://x.com/AgentDotAi

Instagram: https://www.instagram.com/mallikarjunan/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 36   

Episode Overview:

Ever feel like you're not quite living up to your full potential? My guest today is Jane McCarthy, a force of nature dedicated to helping you clear mind clutter, embrace your strengths and thrive with hope. 

Jane's a coach, speaker, and strategist who empowers individuals to unlock their hidden talents and create a life they truly love. Get ready to be inspired as we dive into Jane's powerful strategies for maximizing your potential, and living your best life. Join me now for my conversation with Jane McCarthy.

Guest Bio: 

With over 30 years of experience, including a trailblazing career at Verizon, Jane McCarthy is a HOPE Activator who empowers people to clear mind clutter and embrace their strengths. A pioneer in telecommuting and job sharing, Jane’s speaking and workshop facilitation are filled with positivity, infectious enthusiasm, and unwavering support. 

Jane’s inspired audiences of 700K globally with her message of HOPE: Holding On to Positive Energy. As the founder of JaneSTORM, she connects people and ideas, guiding them to lead with heart and achieve success, both live and virtually.

Resource Links:

• Website: Janestorm.com
• Product Link: https://www.janestorm.com/deckofhope

Insight Gold Timestamps:

03:41 They said, “When you show up, we don't brainstorm, we JaneStorm!”

04:37 Don Clipton said 50 years ago, “What would we do if we focused on people's strengths instead of their weaknesses?”

06:15 You're kind of renowned for what you talk about as the top 5 strengths

08:22 You talk about maximizing potential

09:03 W hat is the story you're telling yourself?

11:50 All anybody ever wants is to be seen, heard, valued, and understood

14:54 I learned about David Hawkins, who is a scientist 

16:26 Knowing what people do well and then having them focus on that

18:47 You always want to come from ‘how’ and ‘what’ questions 

20:10 DEI is a trigger word

22:36 How do you want to hold on to positive energy in a team? 

23:26 When you become a strengths based culture

25:29 Have you determined an origin for the strengths?

27:30 Are some of these attributes or strengths more important than others to develop?

30:08 It's knowing your audience

33:24 What's required to fix it and create the transformation that's required

35:21 I think you made a very important point where we have to put ourselves in the other person's shoes

36:18 Jane Storm, positive force for your future

37:29 That is my superpower: looking at things absolutely from the glass is half full 

Connect Socially:

LinkedIn: https://www.linkedin.com/in/jane-mccarthy-janestorm/

Facebook: https://www.facebook.com/JaneStormHopeActivator

YouTube: https://www.youtube.com/@janestorm6033

Instagram: https://www.instagram.com/janestorm_hopeactivator/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 35

Episode Overview:

Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. 

Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie Boyer. 

Guest Bio: 

Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.

Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.

Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.

Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.

You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.

Resource Links:

• Website: Website: https://www.bryant.edu/academics/faculty/boyer-stefanie
• Product Link: The Little Black Book of Social Media

Insight Gold Timestamps:

02:03 Newer sellers are not necessarily getting the kind of coaching and support that they need 

06:36 When it comes to AI versus a salesperson

08:03 AI needs oversight

09:39 Whatever you're using AI to help you with

11:05 Is there anyone doing it well?

12:58 What are some of the under the radar AI power tools

14:17 T he data is really important

15:38 Being able to ask the right questions to your AI

16:48 If you go to Google, they've got Gemini 

20:53 I think you could give away every single piece of your content for free 

22:00 The Little Black Book of Social Media

23:14 It really is about the conversation

25:39 People buy into people first

27:20 I had people rate themselves on the skills that are important in sales

29:40 Let's do a better job of finding the right people first

32:42 Rainmakers is RNMKRS.com

33:49 In order to get people to be really good at sales, they have to practice selling

37:39 I've been studying how people learn for over 22 years now

40:10 The conversation is everything

Connect Socially:

LinkedIn: https://www.linkedin.com/school/bryant-university

LinkedIn: https://www.linkedin.com/in/drstefanieboyer/

Facebook: https://www.facebook.com/bryantuniversity

Twitter: https://x.com/DrSBoyer

YouTube: https://www.youtube.com/user/BryantUniv

Instagram: https://www.instagram.com/bryantuniversity/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 34

Episode Overview:

Are you experiencing adversity or challenges, personally or professionally? Life’s storms are inevitable. These storms affect us by bringing anxiety and worry, depression, and lack of motivation. They rob us of our physical, mental, and emotional well-being. Either you are just coming out of one, you are currently in one, or you will soon be in one. 

We cannot escape them, but learning how to navigate them is the key. To help us cultivate gratitude, even in adversity, is speaker and life coach, Sandie Eggers.

Guest Bio: 

“Do nothing and be dead in a few days,” were the words Sandie Eggers heard from her husband’s surgeon, words that began her greatest season of challenge to date.

The two main things that enabled Sandie to weather this life storm were God and the transformational power of gratitude. Sandie is passionate about helping others by sharing what she’s learned so that they, too, can better navigate through their own life storms.

In addition to having authored the book, “Live Boldly and Embrace Joy” about her life-altering experience, Sandie also shares her knowledge through online courses, webinars, and workshops. She speaks to civic, religious, and corporate groups.

FUN FACT:

Sandie now lives in the low country. By God’s grace and blessing, she has achieved one of her personal goals: living in a place where the only “white stuff” she sees is beach sand.

Resource Links:

• Website: https://www.yourlifeabundant.com
• Product Link: https://www.amazon.com/Embrace-Each-Day-Joy-Laughing-ebook/dp/B00LK9WKVC

Insight Gold Timestamps:

03:44 The greatest adversity that I'd gone through was the terminal illness of my husband

05:02 While we couldn't control this monster called cancer….

06:18 It's easy when we're living in an environment like we're living

08:45 Your work centers a lot on fostering an attitude of gratitude

10:19 You talk about gratitude being a practice

11:19 There's some specific techniques that you can use when you're a pessimist 

13:16 You can begin to see the good out of a very bad situation

13:32 Declare an International Be Kind to (Fill in Your Name) Day!

14:47 Having gratitude to something outside yourself

17:56 How does the mechanism of gratitude get us out of that place, that negative space?

19:47 There's physical benefits, though, that come from having gratitude as well

23:12 How can we then cultivate gratitude, not only for the good things in our lives

24:47 Hey, thanks so much, I appreciate you

25:30 Remember that you’re not alone

27:03 Your book, Embrace Each Day with Joy

Connect Socially:

LinkedIn: www.linkedin.com/company/your-life-abundant

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/