Becoming Preferred

SEASON: 4 EPISODE: 23

Episode Overview:

In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers. 

Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer.

Guest Bio: 

Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in B2B lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses.

In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process.

Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success.

Resource Links:

• Website: https://cultivize.com/
• Product Link: https://cultivize.com/sharpspring-platinum-certified-partner/

Insight Gold Timestamps:

02:56 I built a business for 16 years helping service based businesses with branding, web development

04:52 If they get a no or a maybe they don't know what to do

06:31 Education comes in a different form depending upon the business

07:14 The flip side of nurturing is about the engagement

08:39 What you have to really consider is how long the typical sales process is

10:05 The nurture part

13:34 There's often a misperception

16:50 The CRM Fit Assessment 

18:18 How good is the support

21:32 What are the pain points you're having now

23:35 Pipeline leakage, you talk about as a common CRM challenge

25:51 I’m a really big proponent of creating automated reminders for salespeople

26:40 The silos within organizations and companies 

28:00 If they're logging their activity in the CRM….

30:54 If I don't find that in my initial call with a prospective client, we probably won't work together 

33:05 Afterthelead.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/jasonleighkramer/

FaceBook: https://www.facebook.com/cultivize/

Twitter (X): https://x.com/cultivize

YouTube: https://www.youtube.com/@CRM-advisor-implementor

Resources: https://cultivize.com/learnmore/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 22

Episode Overview:

The workplace is changing and changing rapidly, creating chaos, increasing our stress, and causing burnout. To thrive in today’s marketplace, we must level-up our emotional intelligence, strengthen our resiliency, and manage the extreme stress in our personal and professional lives to avoid burnout. 

My guest today will share his insights and strategies so that we can learn, laugh, and grow amongst the chaos. Please join me for my conversation with award winning speaker and workshop facilitator, Kit Welchlin.

Guest Bio: 

A born public speaker and trainer, Kit Welchlin began public speaking at the age of 9 in 4-H. By 16, he was organizing and facilitating presentations on leadership, citizenship, community service and motivation for the 4-H and Future Farmers of America.

Kit Welchlin purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states. He’s been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated Outstanding Faculty. He is a Professional Member of the National Speakers Association.

Kit has a B.S. Degree in Speech Communication, Business Administration and Political Science. He earned an M.A. Degree in Speech Communication and Business Administration.

Resource Links:

• Website: https://welchlin.com
• Product Link: https://welchlin.com/products/

Insight Gold Timestamps:

04:08 How are you seeing emotional intelligence come in to the workplace?

05:42 One of the things on my handling difficult people presentation….

06:42 Being nimble and being agile is very important 

08:47 People don't mind change, they just don't like being changed

09:32 When we talk about chaos and change

11:17 The key is to discuss the continuities

12:45 Goals versus desired outcomes

14:16 Quickness, quantity, and quality

15:56 The desired result is the hope or aspiration of how things could turn out

19:22 There's about 16 different reasons why people procrastinate

21:25 If we make this decision or take this action, what could go wrong?

22:26 What roadblock am I putting up on myself that may or may not be real?

24:21 Would that be their fault, or is that just a situation they find themselves in? 

26:54 I think empathy is probably the hardest soft skill to develop

28:08 Effective work relationships really help us manage stress

29:59 It really comes down to we need to be well fed, well rested, and well exercised

30:11 There's five criteria to an exercise program that will work if we put it to work

31:00 We have to have physical remedies to reduce stress

32:16 I always tell people that kind of feel stagnant in their careers….

34:40 If you want to learn, you want to laugh, and you want to grow, get Kit Welchlin

Connect Socially:

LinkedIn: https://www.linkedin.com/in/kitwelchlin/

Facebook: https://www.facebook.com/kwelchlin

Twitter: https://twitter.com/kitwelchlin?lang=en

YouTube: https://www.youtube.com/c/KitWelchlin

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 21

Episode Overview:

Let’s face it, running and growing a business as an entrepreneur in today’s competitive marketplace can be daunting. Whether it's operational challenges, differentiating yourself from the competition with your products or services, or evolving from just surviving to thriving, is the goal for every entrepreneur or business professional.

If you are ready to level up your business, smash through your ceilings to reach business mastery and life success, then you are going to enjoy my conversation with High Performance Entrepreneur, best-selling author, and business coach, Marty Park.

Guest Bio: 

Marty Park is a rare breed. At the age of 21, while most students are neck-deep with homework and weekend plans, Marty was running his first company, with 8 staff members on payroll. Since then, he has owned and operated over 13 companies, across industries from software to restaurants, audio production to marketing – he has become an expert at business growth and the personal growth that comes with it.

As well as being an accomplished entrepreneur, Marty is an award-winning business coach and has been involved in the launch, growth, restructuring or financing of a multitude of companies internationally, working with clients to conquer adversity, transform their performance and achieve their ultimate vision of success, in business and in life.

As a serial entrepreneur and veteran business coach, Marty has identified strategies, ideas, and specific actions that can help anyone create a better business and a better life. As a speaker his stories are real, relevant, and the tools and tips he shares are purposeful and immediately implementable.

Resource Links:

• Website: https://martypark.com/
• Website: https://evolvebusinessgroup.com/
• Website Resources: https://evolvebusinessgroup.com/business-resources/
• Product Link: https://martypark.com/tiger-by-the-tail-book/

Insight Gold Timestamps:

02:20 I’ve always had a business running on the side

04:16 I think there's a bit of a rebound effect and I call it sort of the hybrid period

05:52 I grew up in a house where being in sales was a really positive thing

07:54 How do you get excited about insurance?

09:29 Failure really wasn't failure

11:08 They're just out telling their story and they start to have some success

13:13 Too often, one of the pitfalls is….

15:34 How important is it for us to have a third party, or an outside coach? 

17:13 Knowing that they're going to be on a call or on a zoom meeting creates accountability 

17:29 Tiger by the Tail: 99 Secrets to Tame and Master your Business

19:06 How do we grow the business without it taking any more of your time?

21:16 Marketing might take 6 months to re-evaluate and re-adjust, but sales we can start to affect right away

23:20 Before you bring on additional people….

26:32 Connection between an entrepreneurial or a business professional's personal development and their business success

29:07 Innovation is such a huge foundational piece for good business

31:28 This word pivot drives me a little crazy

32:40 Results Rule was actually our new slogan

35:18 Profit Pulse

35:32 Evolve Business Group 

Connect Socially:

LinkedIn: https://www.linkedin.com/in/martypark/

YouTube: https://www.youtube.com/user/martypark1

Instagram: https://www.instagram.com/themartypark/

Free 1-Hour Strategy Call: https://evolvebusinessgroup.com/marty-park/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 20

Episode Overview:

As sales professionals, the pressure to perform is unavoidable. One little mistake and you’ve lost what could have been a huge opportunity. Competition is fierce and abundant. Most of the common sales errors we recognize, but even some of the most seasoned sales veterans are unaware of some of the mistakes that are costing them valuable business.

Discover the ‘silent saboteurs’, that are costing you the sale, as you blindly make the same errors over and over. And as you do, you’ll find clarity that will empower you with endless earning potential. Join me now for my conversation with author, speaker, and coach, Jackie Rainforth.

Guest Bio: 

As Founder & CEO of Rainmakers Business Solutions, Jackie Rainforth is a force to reckon with in the world of BUSINESS GROWTH. She is a global award-winning sales and leadership expert who earned the nickname “The Rainmaker” among her peers during her career of top sales performance spanning decades. She draws upon her wealth of real-world experience as a former corporate executive and highly successful entrepreneur and has a reputation as a trusted and reliable business partner, helping countless organizations achieve their revenue and performance objectives.

Jackie possesses in-depth knowledge in multiple areas of business and a variety of industries, but she is one of only 34 B2B Sales Speakers & Trainers registered in North America. Her background in the Residential and Commercial Construction Industry as well as Wholesale Distribution, Suppliers and manufacturers, plus her expertise in Social Selling and LinkedIn, allows her to offer the latest in tailored and cutting-edge training and keynote presentations to her clients.

Resource Links:

• Website: https://rainmakersgroup.ca/
• Product Link: https://rainmakersgroup.ca/books/

Insight Gold Timestamps:

03:05 You need to sell to personality types that you're talking to

05:24 I'm in agreement with you, I think it's all about process

07:09 The demand for emotional intelligence

08:43 There's so much coming at people these days 

09:24 Ask more questions

11:05 If you're dealing with the owner, you have got to be on your game

13:36 It all comes down to benefits

14:15 You have to differentiate to elevate

15:20 You need to know how to network

19:47 I'm doing more and more video posts

21:17 I hired a dog walker, and talk about professional

23:25 When you talk about the wins, it motivates everybody else

25:04 Top performing athletes all have coaches

26:13 When you have complexity, you need a coach

28:27 A lot of great enablement technologies

Connect Socially:

LinkedIn: https://www.linkedin.com/in/jackierainforth/

Facebook: https://www.facebook.com/rainmakersbusinesssolutions

YouTube: https://www.youtube.com/channel/UC6JhjnZI8aw-GKNBInMIWtw

Instagram: https://www.instagram.com/jackierainforth/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 19

Episode Overview:

Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression. 

If you are looking for ways to help build resilience in yourself and others, lighten your load, and brighten your outlook, then you are going to enjoy my conversation with best selling author, therapist and speaker, Patricia Morgan.

Guest Bio: 

Patricia Morgan is known as a spunky Seniorpreneur, who lightens your load and brightens your outlook. Patricia has spent the last four decades helping increase emotional resilience, mental health, and well-being. With a master’s degree in psychology, she provides practical stress-reduction, communications, and connection skills. Her counseling clients and audiences describe her as insightful, fun, and uplifting.

Her authorship includes several books comprised of, Return to Center: Simple Strategies to Navigate Distress, Depression and Disconnection, which was chosen as the 2024 Canadian Counselling Book award winner, and the Canadian best seller, Frantic Free: 167 Ways to Calm Down and Lighten Up. Her books are available on Amazon and on her website.

Patricia is a recipient of the YWCA & Global TV’s Woman of Vision award and The Canadian Association of Professional Speakers’ Spirit of CAPS award for her contribution to the speaking industry.

Resource Links:

• Website: https://www.solutionsforresilience.com/
• Product Link: https://www.solutionsforresilience.com/product-category/books/

Insight Gold Timestamps:

03:11 Most of us are living with some kind of childhood, a residual trauma

05:12 Well, here's the defining question

05:40 He endorsed the book: From Woe to Wow, How Resilient Women Succeed at Work

07:36 Self first, others second

08:02 There's a lot of perfectionism going on

11:07 The importance of emotional intelligence

13:12 Little girls, little boys, females are typically allowed a broader range of emotions

16:28 How does adopting a growth mindset contribute to the personal resilience?

18:09 What's the number one formula for success?

20:18 Oftentimes people are coming together to fill their own unconscious longings

21:53 Often in couples counseling, the conflict is, he wants it the way it was

24:23 What's one conventional stress management technique

26:06 The trick is the exhale longer than the inhale

29:24 Sleep is very much connected to mental health issues

31:22 Dreams are the unconscious knocking on your door

32:42 Watch your positivity to negativity ratio

33:15 Compliment people on their strengths

36:18  Return to Center: Simple Strategies to Navigate Distress, Depression, and Disconnection

Connect Socially:

LinkedIn: https://www.linkedin.com/in/patriciamorgancalgary/

Facebook: https://www.facebook.com/SolutionsForResilience

YouTube: https://www.youtube.com/channel/UC6zM3qeXhdRqxy4-71G6C3g

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 18

Episode Overview:

The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business? 

If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are going to enjoy my conversation with author and marketing expert, Jessica Embree.

Guest Bio: 

Jessica Embree is an international bestseller and a marketing specialist with a passion for helping businesses grow. With a background in door-to-door sales at the age of ten, she developed a love for marketing, and understanding what drives people to make purchasing decisions. 

As the Creative Director at Tulip Media Group, she specializes in both print and digital marketing strategies to help businesses build credibility, brand awareness, and customer retention. Her expertise lies in crafting impactful messaging that resonates with target audiences and implementing effective marketing campaigns that deliver results. With a strong focus on the story brand framework, she has successfully transformed businesses by simplifying their marketing strategies and increasing their revenue.

Resource Links:

• Website: https://tulipmediagroup.com/
• Product Link: https://tulipmediagroup.com/smarketing/

Insight Gold Timestamps:

01:16 I had my first business when I was 10 years old 

02:48 People don't pick up the phone as much

04:10 Your emptiest inbox is your physical mailbox outside

06:35 I really enjoyed your book, Double Sales, Zero Salespeople

08:04 So one of the best ways to break through noise….

10:07 Where is your core customer and where can you service them the best?

11:21 Something that's in beta testing right now, which is SearchGPT

12:59 Are you putting out content that makes your agency or business credible 

14:34 I want you to lean into AI, but I don't want you to depend on AI 

17:17 So we're asking you, what are their main pain points?

19:35 Are you getting qualified leads from these keywords?

21:10 I really like your approach because….

23:00 You might have been burnt in the past with another marketing agency

24:27 A great example of that is actually a firetruck manufacturer we work with

26:35 We look at content of what's going to interest your reader

28:00 Is there a way to measure the readership or the impact? 

29:24 I always like to tell clients, get your storefront ready

31:30 What's the secret to becoming preferred?

32:05 One of the chapters in the books is never stop optimizing your marketing

34:24 If you're looking for a competitive advantage, start reading 

36:01 We can create some levels of engagement within print 

37:34 At the end of the day, it's all about staying ahead of the competitor and standing out from the crowd

Connect Socially:

LinkedIn: https://www.linkedin.com/in/jessicaembree/

Facebook: https://www.facebook.com/TulipMediaGroup

Twitter (X): https://x.com/tulipmediagroup

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 17

Episode Overview:

Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape.

Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether you’re an entrepreneur looking to make waves, a marketing pro aiming to stay ahead of the curve, or an executive seeking to amplify your personal brand, Mary’s insights are pure gold. Join me now for my conversation with Mary Fain Brandt.

Guest Bio: 

For over two decades, Mary Fain Brandt has been a powerhouse in the training and facilitation world, amassing a wealth of experience that speaks volumes. With a portfolio of over 500 clients, Mary's ability to unlock LinkedIn's full potential is unmatched, making her the go-to expert you need.

Mary is also a Certified AI Consultant, diving deep into AI to deliver cutting-edge insights and strategies for her clients. Saving them hundreds of hours and thousand of dollars. Turning Chaos into Calm and freeing them up to do the work they love [not all the boring mundane behind the scenes tasks!]

Resource Links:

• Website: https://www.masteritwithmary.com/
• Product Link: https://www.masteritwithmary.com/aiservices

Insight Gold Timestamps:

03:21 I had no idea how to start a business, really self-taught

04:31 I just dove all in to learn how to use LinkedIn

08:02 What are the biggest mistakes or challenges that you see

09:32 My tagline is, I take you from boring to badass on LinkedIn

11:45 Personal branding can convey who you are and what you do

13:11 After 2020, one of the biggest changes, what happened on LinkedIn….

15:48 Stories sell, facts tell 

17:26 When's the right time to do maybe a text only

18:53 Say what you need to say

20:21 I’m not a fan of emojis all over LinkedIn, those belong on Instagram

24:26 Can you share a success story….

25:38 I think everyone's heard of AI, not everyone's embracing it

27:08 Chat GPT just hit 100 million users

28:24 You call it a level up and elevate tool

29:15 A LinkedIn newsletter is a great marketing tool

31:16 Do not “Pitch-Slap” someone in a DM

33:42 If you don't have a brand, start there

34:02 You have to stay top of mind, and tip of tongue in today's world

Connect Socially:

LinkedIn: https://www.linkedin.com/in/maryfainbrandt/

LinkedIn Post Mentioned : Do Not Pitch Slap People in a DM

Podcast: https://scaleupbusiness.buzzsprout.com

Instagram: https://www.instagram.com/maryfainbrandt/

Freebies: https://www.masteritwithmary.com/freebies

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 16

Episode Overview:

Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that.

However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden.

Guest Bio: 

Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant. 

As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs 

Resource Links:

• Website: Website: www.joshuaseiden.com
• Product Link: https://www.joshuaseiden.com/books

Insight Gold Timestamps:

01:16 Your latest book, Who Does What by How Much: A Practical Guide to Customer Centric OKRs

01:45 OKR stands for Objectives and Key Results

04:39 The most common misconception about OKRs 

05:38 OKRs imply we're going to do something different

07:18 As a leader, you've got responsibility for the whole company

09:21 The challenge is that we lose track of who that customer is and what their point of view is

10:52 The first step in OKR is….

12:28 What are the factors that are success factors?

13:19 We say OKRs are three things

14:49 I work in HR, who's my customer?

16:08 Who does what, by how much?

20:50 They're a goal setting framework

22:15 Innovation is the intersection of new capabilities and unmet customer needs

24:08 We know leadership plays a crucial role in the success of the OKRs

27:37 We don't necessarily know the answer beforehand

28:24 It's asking the right question and measuring the right question

29:45 I think there's an opportunity for us to have better conversations in the workplace

32:38 Who's the target of my work? What are they trying to do? How can I help them do it? 

Connect Socially:

LinkedIn: https://www.linkedin.com/in/jseiden/

Twitter: https://x.com/jseiden

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Supercharge Your LinkedIn Presence with Mary Fain Brandt!

SEASON: 4 EPISODE: 15

Episode Overview:

Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for. 

Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE: Raise Your Prices and Build Your Legacy, Adam Wallace.

Guest Bio: 

Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for private companies.

Adam grew up in a two-story log cabin outside of Nashville, built by his 7th generation grandfather prior to Tennessee becoming a State.

Resource Links:

• Website: www.AdamWallace.com
• Product Link: https://www.adamwallace.com/book

Insight Gold Timestamps:

05:05 I'm not done, I want bigger problems

05:47 The biggest source of value lost was….

07:28 I was my first customer

08:55 The company itself as a product 

10:55 We might be at the end of one game….

11:47 Can you elaborate on what pricing power truly means?

14:19 Start with where do I create the most value, and for whom?

15:35 They're just transaction, transaction, transaction

16:26 It's not that we have to sacrifice this for the other one

18:23 How does their company create that value?

20:10 What's a pricing riptide?

21:35 You don't create equal value to all your customers

22:51 We actually only perceive the world based on what we value

24:09 The concept of the monetization curve and its impact on pricing strategies

25:11 When you're selling solutions to problems a person doesn't even know they have

26:37 Do you believe that people view the most expensive item as the best item?

27:54 So let's say you're going out to dinner and you want to buy wine

31:18 It's kind of like a Dutch auction

33:08 They collapse what customers say as an indication for what they'll do

Connect Socially:

LinkedIn: https://www.linkedin.com/in/propertyofwallace/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode:  Customer-Centric Objectives and Key Results (OKRs) with Josh Seiden

SEASON: 4 EPISODE: 14

Episode Overview:

If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.

My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving.

In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson!

Guest Bio: 

Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom.

Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove.

Resource Links:

• Website: https://roderickjefferson.com/keynotes/
• Product Link: https://amzn.to/3vENYAo

Insight Gold Timestamps:

04:25 You learned the importance of setting the goal, and how were you going to get there?

05:39 I think you train animals, you enable people

07:03 Sales enablement in 3.0 is both art and science

07:29 It's communication, it's collaboration, and it's orchestration

09:38 What isn't sales enablement?

11:44 I’ll see trainers that are teaching people how to give presentations instead of having conversations

15:36 Culture is what happens when no one is watching

17:20 Where I see the biggest problem

18:48 What a sales onboarding program might look like

20:49 We're constantly validating

24:29 What's gone forever and what are the new things that we should be preparing for

24:37 Those two big little words, AI

26:33 You're doing it because of a why, not a what, and you're getting to the root cause

28:32 A strategic investment

Connect Socially:

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