Becoming Preferred

SEASON: 4 EPISODE: 3

Episode Overview:

How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers. 

My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable perspectives and insights on how organizations can authentically differentiate themselves, communicate their unique value proposition, and navigate the competitive fray with confidence. So if you’re ready to gain a deeper understanding of how to effectively communicate value and uniqueness in today’s marketplace, you’re going to enjoy my conversation with returning guest, author, speaker and coach, Jim Pancero.

Guest Bio: 

Jim Pancero is a seasoned professional in sales and sales leadership training and consulting. He is renowned for his expertise in enhancing the effectiveness of sales teams across various industries. With over 40 years of experience in the field, he has built a reputation for his comprehensive understanding of sales processes and his ability to implement innovative strategies that drive success. His approach focuses on helping organizations increase their competitive edge and profitability through proven sales techniques and leadership development.

Jim’s methodology emphasizes the importance of proactive selling and advanced sales leadership. He provides detailed training and coaching aimed at evolving the skills of sales professionals from traditional order-taking to more strategic, value-driven selling. His workshops and seminars are tailored to address the specific challenges faced by his clients, ensuring that they learn practical skills that can be immediately applied to their work. Jim's clients include businesses ranging from small companies to Fortune 500 corporations, all benefiting from his deep insights and actionable solutions.

Beyond training, Jim Pancero actively contributes to the sales community through his YouTube channel, where he shares a wealth of sales training videos and tips. He is also a prolific speaker at industry conferences and events, where he discusses trends in sales strategies and leadership. His commitment to sharing knowledge and empowering sales professionals is evident in his extensive body of work, which includes articles, online resources, and direct consultancy services that have helped countless sales teams achieve their full potential.

Resource Links:

• Website: www.pancero.com 
• Product Link: www.advancedsalesuniversity.com

Insight Gold Timestamps:

02:08 We have gone through a major cultural shift and how buyers buy

05:05 Customers are saying, prove yourself

06:21 One of the weakest and most ineffective advertising is….

08:49 Old selling language

09:27 I talk about the importance of getting higher, wider, and deeper

10:38 The toughest single question in selling is…. 

13:37 The messaging they communicate usually tends to have little to do with the customer

17:34 We call it opera singers

18:36 Something I call the X's and O's test

19:48 Price is never the issue, unless it is the issue

21:56 We're not talking solutions until we know that there's a problem

23:28 There are 4 fundamental reasons of why people buy in a competitive environment

26:08 I use ChatGPT under DALL-E

28:02 On LinkedIn, everybody's a seller and there's very few buyers

29:39 With magic, we use a concept called one ahead

33:16 You can't be the Lone Ranger anymore

33:49 What does it take to be successful in sales today?

36:04 Robert's Rules of Order 

38:10 Most critical about salespeople walking away from this process

Connect Socially:

LinkedIn: www.linkedin.com/in/jimpancero

Facebook: https://www.facebook.com/jim.pancero/

YouTube: https://www.youtube.com/JimPancero

Preferred Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Financial Excellence for Small Business with Kyle Smith!

SEASON: 4 EPISODE: 2

Episode Overview:

Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving.

Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities.

My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson.

Guest Bio: 

Skip Wilson, a luminary in advertising, embarked on his journey at 16 as a copywriter, evolving into a digital media pioneer. From shaping CNN Special Project's iReport team to spearheading iHeartMedia's digital expansion, Skip's expertise spans decades. 

As founder of DRAFT Media Partners, he champions innovation, earning accolades like "Most Intuitive Software Developer" and "Best Marketing Software Developer." His relentless pursuit of excellence continues to redefine advertising, offering practical insights and transformative solutions for businesses navigating the digital age.

Resource Links:

• Website: https://www.draftadvertising.com/
• Product Link: https://virtualmarketingassistant.draftadvertising.com/optin1654290045958

Insight Gold Timestamps:

04:53 I was selling mostly sports programming and news talk

06:57 If it didn't work, we’d blame the sales guys

08:51 You have tools that help your clients predict the outcome before they even spend dollar one

10:22 I always viewed it as an art AND a science

10:54 There's no campaign failure, there's only feedback

12:46 It creates this bigger need for tools to streamline those processes

15:58 If you can do that, you absolutely should be going all in on advertising 

17:29 I’m a big believer of testing creative rather than doing a bunch of marketing

20:35 An ad should always have just one goal

21:57 Sequential marketing and sequential advertising is the way to get people in

23:19 Nobody cares about a tire ad unless you're in market for tires

24:17 draftmediapartners.com you can sign up for a free consultation 

25:45 You want to put yourself in that mindset of that consumer 

26:23 The biggest tool, the biggest free value thing is….

28:16 I try to think of something that can tell a story 

31:02 One of the first things that we added to our reporting 

32:20 Virtual Campaign Planner

Connect Socially:

LinkedIn: https://www.linkedin.com/in/skipwilson/

Facebook: https://www.facebook.com/draftadvertisingtechnology

Twitter(X): https://twitter.com/DRAFTagency

YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ

Instagram: https://www.instagram.com/draftadvertising/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode:  Sharpening Your Competitive Edge with Returning Guest, Jim Pancero!

SEASON: 4 EPISODE: 1

Episode Overview:

No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers.

With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical distance?

My guest today, is the Head of Marketing at Movius. With a wealth of experience and a keen understanding of the evolving marketing landscape, John is at the forefront of navigating the intersection of cyber communication and marketing. Join me now for this thought-provoking conversation with marketing and communication expert, John Rarrick.

Guest Bio: 

John Rarrick is Head of Global Marketing at Movius where he is responsible for all brand, customer acquisition, and partner marketing strategy. He has held senior marketing leadership roles at T-Mobile, Sprint, and Comcast, and is the former CEO and co-founder at BullsEye Public Relations.

John’s area of expertise in the B2B technology space includes brand development, communications and crisis management, digital marketing and social media, and digital sustainability programs.

Resource Links:

• Website: https://movius.ai/
• Product Link: https://movius.ai/product/

Insight Gold Timestamps:

02:53 I went to work for the World Wrestling Federation

05:43 At Mobius, we call ourselves a late stage startup

07:04 Think about the things that were obvious changes

09:08 We used to fax out our content

12:43 The earned media side Is probably the biggest one I've seen

14:42 We'll do focus groups

16:16 If your messaging is spot on and you're targeting’s spot on

18:40 We were looking at the next evolution of communication technology

26:04 How do we maintain that human touch?

27:50 How can businesses authentically convey their brand message

29:37 Wouldn't be a conversation about technology without bringing up AI

30:50 Solve for issues that could potentially not only help businesses

34:03 Make sure when you're implementing any technology

Connect Socially:

LinkedIn: https://www.linkedin.com/company/movius-ai

Facebook: https://www.facebook.com/Movius

YouTube: https://www.youtube.com/@moviuscorp

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Get Results From Advertising with Skip Wilson!

SEASON: 3 EPISODE: 36

Episode Overview:

Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence. 

There are stories that you tell yourself, whether they were first told to you by someone else, or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. 

My guest on today’s episode has been helping people like you and me find clarity about who you are, and experience the transformation that comes with truly knowing yourself, and ultimately accepting yourself. Please join me for my conversation with author, speaker and coach, Rocky Garza.

Guest Bio: 

There are stories that you tell yourself, whether they were first told to you by someone else or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. Through coaching sessions, team workshops, and keynote presentations, Rocky wants to show how the truths we have been told have developed into lies we deeply believe.

All of Rocky’s work and words can be boiled down to one truth: that who you are is good! In all that he does, Rocky wants to challenge these stories you tell yourself so you can experience the freedom and confidence that comes with living vulnerably.

Since 2014, Rocky’s been doing just that. Helping people like you find clarity about who you are, experience the transformation that comes with truly knowing yourself, and ultimately accept yourself. 

Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we want. It’s time to kill that doubt and build confidence.

Rocky lives in Dallas with his wife and two kids. On the weekends you can catch Rocky spending his days playing pickleball. All day long if it were physically possible. 

Resource Links:

• Website: https://rockygarza.com/
• 5 Day Free Workshop Starting June 3 2024: https://rockygarza.com/achievingmore

Insight Gold Timestamps:

03:49 I went back there full time as a director for summer camp

05:59 Naturally I want to be a wedding photographer

07:52 The most poignant journey I feel like I've been on

09:43 I had always felt so misunderstood

11:33 How do you meet them at the level they're at 

12:04 We start with four questions 

14:42 They're just like boats without a rudder

15:29 We describe it as self clarity

16:59 What are the things that I have actively chosen to take responsibility of? 

19:17 There's two things at play all the time

23:20 When we don't achieve our goals or we run into roadblocks 

23:48 The only place that our dreams come true is when we're asleep

24:31 Really interesting book called The Lion Tracker’s Guide to Life

26:10 Achieving More than Success, it’s a free 5-day workshop 

28:01 At the top is where the elements are most harsh

30:59 Life is in the valley, that's a great analogy

32:57 I will guide you to the life that you actually want 

Connect Socially:

LinkedIn: https://www.linkedin.com/in/rockygarza/

Facebook: https://www.facebook.com/rockygarza

YouTube: https://www.youtube.com/channel/UC7ID8k8gJC9rR3_1ZuCGWEA

Instagram: https://www.instagram.com/rockygarza/

Email: [email protected] 

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: The Human Touch in Business, Cyber Communication and Marketing with John Rarrick!

SEASON: 3 EPISODE: 35

Episode Overview:

What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent?

It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make the difference. My guest today helps authors, celebrities and entrepreneurs earn millions of dollars by sharing their story effectively and leveraging their talents. Join me now for my conversation with talent amplification expert, and president of BBN Creative Management, Blair Nichols.

Guest Bio: 

Blair Bryant Nichols, Owner of BBN Creative Management for Diverse and Mission-Driven Talent, is a seasoned expert in building strategic speaking platforms for speakers and business leaders; with a background representing top authors and managing diverse projects for founders, entrepreneurs, and celebrities. Blair specializes in helping his clients understand the strategic landscape of public and corporate speaking, emphasizing the need for a diverse portfolio of offerings to compete effectively. 

Blair holds an M.B.A. from UCLA-Anderson with a specialization in Entertainment Management and a B.A. in Literature from American University, complemented by his post-grad training at the Columbia Publishing Course. 

Outside of work, Blair enjoys traveling, literature, board games, and spending time with his husband Gray and their Shepherd- mix rescue dog Aspen in his homes in West Hollywood and Lake Arrowhead. 

Resource Links:

• Website: https://www.bbncreativemanagement.com/
• Free 30 minute Consultation: https://www.bbncreativemanagement.com/services

Insight Gold Timestamps:

02:39 I ended up in Harper Collins

04:44 It was my first opportunity to see really speaking in a different light

06:59 It's all about growing your platform

08:21 You're identifying what their strengths are

10:43 There's a lot of strategies that can make you stand out

13:23 It used to be all about energy and now it's about authenticity

15:44 Is there a formula to the storytelling that you recommend?

17:50 Solutions to problems that sometimes people don't know they have yet 

21:57 The most important thing I think, is to be yourself

23:46 The vulnerability and the connection aspect 

25:59 Displaying that vulnerability makes you human?

27:57 You see new billboards every year 

31:51 I always just tell speakers, if you want to speak more, start speaking

34:23 It works for general business as well

38:45 Can I send an email out to your entire database?

Connect Socially:

LinkedIn: https://www.linkedin.com/in/blairbnichols/

Facebook: https://www.facebook.com/BBNCreativeManagement/

Instagram: https://www.instagram.com/bbn_creativemgmt/

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Achieving More than Success with Rocky Garza!

SEASON: 3 EPISODE: 34

Episode Overview:

Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more? 

My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible results in their personal and professional goals.

So if you are looking for a leap in your results, your earnings, and your lifestyle, you are going to enjoy my conversation with international mindset coach, and returning guest, Dave Conway.

Guest Bio: 

Dave Conway is a 7-figure entrepreneur and the founder of Conway Consulting. He’s the creator of the One Sale A Day Club, Fusion Mastermind and other elite programs achieving breakthrough results for his international client base. Currently, he contributes to Forbes as a member of the Coaches Council and was formerly a top coach and mentor for the legendary speaker, author and mentor, Bob Proctor at the Proctor Gallagher Institute. 

He’s known for his action-oriented approach to mindset and sales mentorship that helps his clients achieve their financial goals fast, all while becoming world-class leaders along the way. He credits his success to a genuine desire to empower people on how powerful they really are.

Resource Links:

• Website: https://www.conway.consulting/
• Product Link: https://www.conway.consulting/all-programs

Insight Gold Timestamps:

04:21 I was missing three core things

06:12 Today I do not operate without an image

06:31 What is the differentiating factor in actually creating success?

08:17 It actually leverages a universal law called the Perpetual Transmutation of Energy

10:27 It's actually the moment you make the decision, that will determine the outcome

12:19 We can't outwork our paradigm

12:28 What separates people in our lives, is the images we hold in our head

13:51 You become what you think about

15:41 So I never get influenced by other people's perception of other people

16:20 She wanted me to help her earn 250,000 bucks in one single night

19:47 That's where the ego comes in

22:42 If there's any room in the mentality for losing

24:32 Effectively apply the concept of this manifestation

25:01 I was what I call ‘visualizationally impaired’

25:49 The first is the imagination

27:50 What's the next most important thing to myself and my business?

30:50 You can't do a plan you're not aware of

Connect Socially:

LinkedIn: https://www.linkedin.com/in/davidjconway/

Facebook: https://www.facebook.com/conwayconsultingmindset

YouTube: https://www.youtube.com/channel/UCSiY9HstAKB6UKOJ3MCIPZQ

Instagram: https://www.instagram.com/conwayconsulting

21 Day Manifestation Challenge: https://www.conway.consulting/manifestwithconway

7-Figure Self Image Script: https://bit.ly/3g3ViBV

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Amplify Your Voice and Brand with Blair Nichols!

SEASON: 3 EPISODE: 33

Episode Overview:

There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help. 

Standing out from the crowd and getting your message heard is always a challenge. Employing email and SMS marketing remain potent tools for engaging with customers. By implementing best practices such as personalization, mobile optimization, and clear CTAs, while avoiding overwhelming frequency and generic content, you can harness the power of these channels to drive meaningful results in your marketing efforts. To help us understand how to use these tools effectively is award winning marketing expert and CEO of Inbox Army, Scott Cohen.

Guest Bio: 

Having begun life as a copywriter, Scott Cohen has been a stalwart in the email marketing industry since his boss came to him and said, "Hey, you write the newsletters... why don't you do them?" He has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as agency side working with clients ranging from small businesses to enterprise companies across multiple industries.

Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He's a sought-after speaker, webinar and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more. (He also won a Bronze Telly Award for the very first TV ad he ever wrote, so "it's been downhill ever since.")

Given his unique experience, Scott knows enough "to be dangerous" about email marketing, SMS, and many things CRM and retention marketing. He's built and managed larger CRM and retention teams, sent millions of emails (and a few million SMS, too), and written more than a few ads, blog posts, brochures, websites, and many other content pieces over the course of his 20-year marketing career. He's pressed the "Send" button a few thousand too many times to be anything other than frank about what email marketers need to do!

Resource Links:

• Website: https://www.inboxarmy.com/
• Product Link: https://www.inboxarmy.com/email-marketing-packages-pricing/

Insight Gold Timestamps:

03:41 My career started as a copywriter

05:42 You're a songwriter, but you just do it in your emails

06:52 It put email back on the map, that’s really what COVID did

08:56 What are some of the common misconceptions about email and SMS marketing?  

10:27 Odds are you're not sending enough emails

10:33 By the time you get sick of it as an ad professional, somebody's finally seeing it

10:47 Being there in the inbox consistently with value drives branding

11:42 I believe in the concept of what we call being professionally persistent

13:31 The days of the once a month newsletter are dead

15:35 The ‘dreaded wall of text’ is something you want to avoid in email

17:20 If you want to have a PDF, post it on your site, and you can link to it in the email

17:43 Do not use a bitly (in email)

19:11 Deliverability is a whole different animal 

22:48 You can spend 10,000 tweets building a reputation, and one tweet destroying it (Scott Stratton)

23:20 Warm up the mailbox first

25:38 How do you demonstrate the essential role of email marketing in business growth?

27:18 I'm starting to read some things around a cookie-less world in marketing

29:22 What's the role of AI?

32:39 You have to be able to speak the language of the people seeking out your solution 

35:31 We're going to get beyond building emails top to bottom from scratch every time

36:53 The marketers that embrace AI as part of their job, will keep their jobs

39:25 You don't necessarily need your email to match exactly what your website looks like

40:44 InboxArmy, we are a full service email marketing agency

Connect Socially:

LinkedIn: https://www.linkedin.com/in/scottcohen13/

Twitter: https://twitter.com/InboxArmy

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Making Manifestation Logical with Returning Guest, Dave Conway!

SEASON: 3 EPISODE: 32

Episode Overview:

In today's episode, my guest and I will talk about the ever-evolving landscape of marketing. We'll dissect the current state of marketing, shedding light on what truly works and what doesn't. From the rise of digital platforms to the art of authentic engagement, we'll leave no stone unturned as we uncover the secrets to effective marketing in today's fast-paced world.

We' ll also venture into the realm of best practices, where we'll unravel the keys to successful marketing techniques. So, whether you're a seasoned entrepreneur, a budding business owner, or a marketing enthusiast, this discussion promises to equip you with invaluable insights that can elevate your marketing game to new heights.

So, if you're ready to unlock the power of innovative marketing strategies and gain a deeper understanding of what it takes to stand out in today's competitive market, then this episode is tailor-made for you. Join me now for my conversation with marketing expert, David Saxby.

Guest Bio: 

For over 40 years David has been an entrepreneur, a professional speaker, a business coach and consultant. As Creative Director and CEO of Spark Communications Inc., a marketing communications firm, he helps businesses create a strategic advantage over their competitors by developing innovative marketing strategies.

Spark works with B2B small business owners in the professional services sector. As a creative catalyst David has developed the skills to quickly coach business owners to effectively apply the right marketing strategies enabling them to grow their business to maximum capacity. He begins the process using a proprietary Profit Acceleration Software analysis tool to expose gaps in the client’s marketing that almost all small business owners fall prey to. Spark works with all aspects of marketing: research, advertising, public relations, direct marketing, digital marketing, traditional marketing, branding and graphic design. Spark also helps clients develop presentations.

We have an elearning program with 50 video modules and learning guides. Our team has spent more than 10 years and 4 million dollars developing the world’s first E-Learning Marketing System being used by more than 5000 small business clients in 50 countries to help grow their business to multimillion-dollar status.

The Spark Business Growth model is positioned to help business owners realize their dream of creating a multimillion-dollar business that feeds their passion to achieve personal, financial and professional freedom.

Resource Links:

• Website: sparkcommunications.com
• Product Link: https://sparkinnovativemarketingstrategiescoachinginstitute.com/products/

Insight Gold Timestamps:

03:09 It's all about building relationships

05:10 Building that trust and loyalty

06:34 A movie called The Minority Report

08:55 One of the biggest challenges for businesses….

10:06 The best way to engage the customer is to….

12:16 Sales and marketing seem to be separate

14:41 If it's B2B, LinkedIn is probably the best format to communicate

15:53 How do you determine, hey, which platform is best for me?

18:35 The campaign is a roadmap

21:10 Creating that marketing dominating position

24:34 What do you see as the most impactful emerging trends in marketing today? 

25:58 One thing is to test your message

28:06 Some of the misconceptions or myths about marketing 

29:41 We have a software called the Profit Analysis Software

31:25 Your window of being able to get a product into the market and get traction is around 12 months

35:11 You're kind of like the Apple Watch of marketing

36:40 One of the biggest mistakes most businesses, small, medium and large make….

36:58 They forget that strategy is the first part of any plan

Connect Socially:

LinkedIn: https://www.linkedin.com/in/david-saxby/

Facebook: https://www.facebook.com/profile.php?id=100081172687496

Twitter: https://twitter.com/davidsaxby

YouTube: https://www.youtube.com/davidsaxbyspeaker

Free Marketing Evaluator: https://sparkinnovativemarketingstrategiescoachinginstitute.com/evaluator/

Free Spark Innovative Marketing Strategies ebook link: https://sparkinnovativemarketingstrategiescoachinginstitute.com/get-my-free-book/

Profit Acceleration Software Simulator: https://sparkinnovativemarketingstrategiescoachinginstitute.com/simulator/

Email Subscription: https://sparkinnovativemarketingstrategiescoachinginstitute.com/contact/

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: How Email and SMS Can Help Win Back and Retain Customers with Scott Cohen!

SEASON: 3 EPISODE: 31

Episode Overview:

Caveman Brain is the voice inside our heads that holds us back, based on fears that may or may not be true. It is the thought patterns and processes we use every day that are no longer working to make us successful. It is how our brains are reacting to these fears, thought patterns and processes that influence us each and every day to be less successful than we can or want to be.

Caveman Brain is the thing that can make you stand out in a crowd or hide in the corner. If you are responsible for new business development, controlling your Caveman Brain is the single best thing you can do to change your trajectory of success. If you have done everything to increase your new business development, but nothing is working, then it’s time to turn your Caveman Brain into your ally. To help us understand how our Caveman Brain works and to get better results is the Results Queen, Dr Jean Oursler.

Guest Bio: 

Dr Jean Oursler’s clients call her The Results Queen® because she is all about getting unprecedented results – at an unprecedented speed – that create and maintain an unprecedented performance for you.

With a Ph.D. in Business Psychology, she employs a coaching philosophy grounded in a no-nonsense, results-focused approach, completely personalized to meet the needs of you and your practice.

Resource Links:

• Website: https://cavemanbrain.com/ 
• Product Link: https://cavemanbrain.com/training/

Insight Gold Timestamps:

03:41 I bid on working with a Harvard neuroscientist

05:17 Caveman Brain, there's four places it comes from

07:03 So many things we need as salespeople, we make up that are not necessarily true

08:50 Read three books and you will be an expert, because you read three books more than anybody else

10:27 How is the decision going to be made for you to work with us?

12:14 In business psychology, it's really about the company

14:22 I'm really interested in your business life and how do we get results for you to be more successful?

15:50 If you want to have a really good relationship with anybody….

17:16 Focus on the results, skip the goal setting

19:18 What you call Last Second Mentality

20:16 Jean the Results Queen™

22:53 Visualizing the meeting before you get there

24:14 We call this Decision Tree Questioning

25:57 The website is cavemanbrain.com

Connect Socially:

LinkedIn: https://www.linkedin.com/company/jean-oursler-the-results-queen/

Facebook: https://www.facebook.com/cavemanbrain

YouTube: https://www.youtube.com/@JeanOursler

Podcast: https://cavemanbrain.com/dr-jeans-podcast/

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Marketing Strategies and Tactics for 2024 with David Saxby!

SEASON: 3 EPISODE: 30

Episode Overview:

It’s no secret that the enormous complexity involved in an organizational digital transformation can hinder its success. Consequently, some 70 percent of digital initiatives fail to meet their goals. Failure can put an organization at a severe competitive disadvantage, and in some cases, can be fatal. Executing on a solid digital transformation journey is a significant undertaking that demands leadership commitment, thoughtful planning, and rigorous execution.  

In this episode, my guest, Michael Schank will be sharing invaluable strategies and frameworks on how to successfully tackle digital transformation. So whether you're a nimble startup striving to make your mark, or a global enterprise seeking to refine your operations, Michael's insights are incredibly valuable for entrepreneurs and business professionals alike.

If you're ready to take your digital transformation journey to the next level, then this episode is for you. Join me now for my conversation with Michael Schank.

Guest Bio: 

Michael Schank is Founder and Managing Director at Process Inventory Advisors LLC. He has over 25 years of experience as a management consultant in the financial services industry, advising clients on technology, process, risk, and large-scale business and digital transformations. 

Michael’s new book, Digital Transformation Success: Achieving Alignment and Delivering Results with the Process Inventory Framework, shares how to drive a new level of operating efficiency and agility necessary to thrive in this digital era.

Resource Links:

• Website: https://www.processinventory.com/
• Product Link: https://www.amazon.com/stores/Michael-Schank/author/B0CLBZB5HS?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

Insight Gold Timestamps:

04:34 What's the state of transformation today?

06:05 Staying relevant in the age of digital 

07:32 Another innovation model called Open Innovation

09:05 Organizations have to have a willingness to cannibalize their own success

09:20 Most transformations fail because of organizational complexity

10:47 In your book, you call it Process Inventory Framework

12:55 Organizations have a lot of operational data in various unconnected data stores

14:41 I write about this in my book, called the Process Center of Excellence Capability

17:24 What are some of the common pitfalls organizations encounter?

18:40 It's a way to get everyone on the same page

20:32 It really comes down to performance metrics

22:50 In the context of digital strategy, how do you prioritize?

23:07 There's a common technique we use called heat mapping

24:38 If you see something that is not optimal

25:37 3M has what's called a 15% rule

27:17 If you think about risk in an organization

28:45 Processes happen!

31:09 A concept called Digital Twin

32:07 That's when Process Inventory comes in

34:15 The book is Digital Transformation Success: Achieving Alignment and Delivering Results with the Process Inventory Framework

Connect Socially:

LinkedIn: https://www.linkedin.com/in/michael-schank/ 

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Harnessing Your Caveman Brain with Dr Jean Oursler!