Becoming Preferred

SEASON: 3 EPISODE: 29

Episode Overview:

Emotional intelligence (EI), often referred to as EQ or Emotional Quotient, is critically important in our professional lives and workplace for a multitude of reasons. Its impact ranges from individual performance to organizational culture and even to the bottom line of the business.

In the digital age, where technology and automation are prevalent, the human element of business becomes increasingly valuable. Emotional intelligence nurtures this human element, fostering environments where creativity, innovation, and productivity thrive. Whether it’s through leadership, teamwork, customer interaction, or adaptability, the importance of emotional intelligence in the workplace cannot be overstated. It’s an investment in people that pays dividends in organizational success and sustainability.

To help us understand how EI and AI can complement each other in promoting a culture of inclusion, is my guest, author, speaker, and coach, Theresa Worthy.

Guest Bio: 

Theresa Worthy has been a foreign language teacher, a fiction author, and professional speaker. She brings a global perspective and a unique blend of cultural understanding, communication expertise, adaptive teaching approaches, storytelling skills, and empathy to her EI consulting practice. 

With these qualities, Theresa offers innovative solutions tailored to help organizations foster connections, enhance cross-cultural collaboration, and cultivate emotionally intelligent individuals and teams.

Resource Links:

• Website: https://theresaworthy.com
• Theresa’s Resources (Free eBook): https://theresaworthy.com/resources/

Insight Gold Timestamps:

04:25 I went on to college to become a teacher

06:09 Most people confuse diversity with inclusion

07:11 Self awareness is the cornerstone of Emotional Intelligence

08:18 Emotional intelligence is really about relationships

09:07 Emotional intelligence has five basic components

11:17 Emotional intelligence is a skill, it requires practice

13:19 We're all different 

15:52 Inclusion is something that we all need to concentrate on 

17:14 Memories are lodged in the amygdala

18:53 Only a habit can subdue another habit (Og Mandino)

22:36 I have 30-day journal prompt that I give them

24:18 Every age group, all we need to do is find a way to relate to each other

26:26 We aren't born with the ability to manage our emotions

28:12 We're all influenced by past experiences, past beliefs and past training

29:04 A little neighbor child came over and walked up to my youngest daughter and said:

30:27 A plan of dedicating each day to mindfulness

33:30 How do you avoid, or process the triggers

35:51 Actionable strategies or exercises you recommend 

37:22 The majority of communication is nonverbal

38:45 AI has the capability of even helping a person to understand their emotions

40:27 It's very important to be able to put yourself in another person's shoes

42:09 Empathy is very important

44:36 A new book coming out later in the Spring

44:39 Emotional Intelligence, the Underrated Superpower for Professional and Personal Growth

Connect Socially:

LinkedIn: https://www.linkedin.com/in/theresa-worthy/

Theresa’s Resources: https://theresaworthy.com/resources/

Blog: https://theresaworthy.com/blog/

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Achieving Digital Transformation Success with Michael Schank!

SEASON: 3 EPISODE: 28

Episode Overview:

If you are looking for some game-changing ideas on how to scale your business, enhance your entrepreneurial mindset, and unlock new levels of growth and success, you’re going to enjoy my conversation with author, speaker, and coach, Chad Jenkins.  

Chad is someone who not only talks the talk, but walks the walk in the realms of technology, innovation, and transformative entrepreneurship. In this episode, Chad will share his blueprint for revolutionizing your approach to entrepreneurship and how to make monumental leaps in your business journey. Join me now for my conversation with Chad Jenkins.

Guest Bio: 

Chad T. Jenkins is a seasoned entrepreneur renowned for his ability to identify unconventional opportunities within traditional business models. His passion lies in restructuring businesses for exceptional returns, a skill honed through years of experience. Leading numerous successful ventures, Chad has pioneered three innovative methods: Remove the FILM, Just Add A Zero, and 100X Collaborations. Fueled by boundless curiosity, he acts as a catalyst for business expansion.

Recognized as a transformative force, Chad collaborates with leaders across diverse industries, leveraging his analysis of Opportunities, Dangers, and Strengths to unearth hidden potential. His approach creates competitive advantages and drives exponential growth in enterprise value. With a remarkable track record spanning over 40 high-growth companies and numerous successful Growth Partnerships, Chad now focuses on empowering others. Through initiatives like Growth Collaboration Partnerships and the SeedSpark Growth Academy, he facilitates leadership placements and shares his expertise to foster growth.

Chad encapsulates his winning strategies in his latest book, "Just Add A Zero: Remove the film, outperform your competition, and grow exponentially through collaboration," offering insights for achieving remarkable returns and fostering collaborative growth.

Resource Links:

• Website: https://seedspark.com/
• Product Link: https://seedspark.com/services/
• Welcome Page: https://chadtjenkins.com/preferred/

Insight Gold Timestamps:

02:12 Do what you can, with what you have, where you are

04:47 Watch the herd and find the lead cows

06:37 God did give us four inputs and one output

08:47 It’s all about value creation

09:13 Nothing matters but someone's future, and how you're going to help them get to that future

10:01 SeedSpark stands for Seed the Opportunity, Spark Growth

11:55 I have a concept that is now coined, Remove the Film

14:29 If I focus on the friction, and I figure out the value creation opportunity

17:47 We're leaving a lot of opportunity on the table

18:56 I define collaboration as….

20:21 Bi-directional collaboration

23:00 Do you see common problems with entrepreneurs?

24:26 VCR: Vision, Capability, and Reach (Dean Jackson)

26:10 Wealthy people don’t trade time for money

28:19 The book is: Just Add a Zero

30:10 I try to focus on things that our brain does naturally

31:43 We all have blind spots

32:34 Show me your friends, and I'll show you your future

34:20 If you continue to hear the same thing, you will be the same thing

37:16 When you meet people with a lot of intentionality

Connect Socially:

LinkedIn: https://www.linkedin.com/in/chadtjenkins/

Facebook: https://www.facebook.com/SeedSpark/

Twitter: https://twitter.com/seedspark

YouTube: https://www.youtube.com/channel/UCaSD-HmywcGJP4VaDa828dQ

Instagram: https://www.instagram.com/seedsparkclt/

Blog: https://blog.seedspark.com/blog

Podcast: https://podcasters.spotify.com/pod/show/seedspark/

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Emotional Intelligence and Inclusivity with Theresa Worthy!

SEASON: 3 EPISODE: 27

Episode Overview:

Welcome to the Becoming Preferred podcast. Today we're diving deep into a narrative that's both heart-wrenching and incredibly inspiring. Our guest is Kaleb Dahlgren, a name that resonates with resilience, hope, and the power of the human spirit to overcome the unimaginable.

Kaleb, a survivor of the tragic 2018 Humboldt Broncos bus crash, has turned a story of profound loss into one of purpose and impact. Beyond surviving, he's thriving - as a student, an advocate for diabetes and mental health, and a bestselling author. His journey is a testament to the strength found in vulnerability and the importance of sharing our stories to connect, heal, and inspire. This episode is about the power of the human spirit, the importance of community, and the unstoppable force of a determined heart. Join me now for my conversation with Kaleb Dahlgren.

Guest Bio: 

From a young age, Kaleb had no choice but to be resilient. His hockey career was threatened before it started by a diagnosis of Type 1 diabetes at 4 years old. Yet Kaleb proved his doctors and coaches wrong by going on to play hockey at an elite level. During his career, he played for the Humboldt Broncos - a team that made national news when their bus collided with a transport truck. The accident took away 16 lives and left only 13 survivors, many of them with lifelong injuries.

Kaleb is one of the survivors.

Once he recovered, Kaleb returned to the ice to play for York University’s varsity hockey team. While at York, he earned a Bachelor of Commerce degree graduating as Valedictorian, Magna Cum Laude, and Varsity Athletics Male Graduate of the Year in April 2021. Currently, Kaleb is studying to become a Doctor of Chiropractic. 

Kaleb is dedicated to helping others, whether that’s through sharing his story or through his community volunteer work. He is the founder of Dahlgren’s Diabeauties, a mentorship program designed in 2017 to give back to children with Type 1 diabetes. Through this program, he is able to raise awareness, support, and guidance to his community of Diabeauties. Kaleb is also the recipient of the Canadian Volunteer Award for Emerging Leader of the Prairies, the National JDRF Young Volunteer of the Year award, and dozens of other accolades for his community service.

Somewhere in the whirlwind of life, Kaleb found time to become a #1 Bestselling Author for his memoir, Crossroads, the story of his life thus far. As a speaker, he is known for his honesty, his inspiration, and his captivating storytelling. 

In the face of insurmountable odds, he shows us that through perseverance you can do anything. 

Resource Links:

• Website: https://www.kalebdahlgren.com
• Product Link: https://www.harpercollins.ca/9781443462877/?utm_source=aps&utm_medium=athrhcweb&utm_campaign=aps

Insight Gold Timestamps:

03:39 The doctor called in my parents and said that Kaleb is a type 1 diabetic

05:46 The beauty of the illness was the fact that it made me develop a lot of resiliency….

07:00 Our bus collided, T-Boned into a semi truck trailer

08:30 I was in a state called post traumatic amnesia

10:51 What led you down the road to say, hey, I'm going to do a book?

12:28 That's where the inspiration came from, is my professor

14:20 Can you share some strategies or mindsets that have helped you maintain resilience?

15:46 One more big piece was just accepting and forgiveness

17:25 I think forgiveness is so powerful 

19:25 Darcy Hogan, our head coach at Humboldt, he was really special 

20:41 I feel like community is family

22:56 Mental wellness is so critical

24:18 30 minutes of physical activity every day, and 3 liters of water, and sleeping for 7 to 8 hours a night

27:29 It's how you choose a positive path or a negative path

28:25 Being true to who you are, is what makes you unique

30:06 Went to see the top neurologist in North America

31:58 I have lots of goals and aspirations for the future

33:27 The book is called Crossroads

Connect Socially:

LinkedIn: https://www.linkedin.com/in/kalebdahlgren/

Facebook: https://www.facebook.com/kalebdahlgren16

Twitter: https://twitter.com/KalebDahlgren

Instagram: https://www.instagram.com/kalebdahlgren/

Kaleb Dahlgren - Humboldt Crash Survivor: https://www.youtube.com/watch?v=AbL9iv0nD-k

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Just Add a Zero with Chad Jenkins!

SEASON: 3 EPISODE: 26

Episode Overview:

My guest today, believes change is inevitable and should be embraced, leading to innovative solutions and uncovering untapped potential within each of us. His work reflects his mission to help individuals and organizations hit their mark by fostering a work environment of high productivity and satisfaction.

With a focus on discovery, and application, he offers a comprehensive approach to identifying opportunities for growth. So get ready to gain valuable insights and practical strategies as we dive into a conversation with Tony Ruesing, a catalyst for personal and professional growth in today’s dynamic business landscape.

Guest Bio: 

Tony Ruesing is a highly regarded business coach and consultant, specializing in helping individuals and organizations achieve excellence in their work environment. With a focus on building confidence, competence, and integrity, Tony's approach emphasizes the importance of embracing change and applying fresh perspectives to drive success.

His areas of focus include discovery, application, and branding, with a keen understanding of the impact of effective communication, consistent design, customer service, leadership skills, and more. Tony's ability to connect with audiences and impart pivotal insights has earned him acclaim, with notable clients including esteemed companies.

Tony's work is characterized by a commitment to helping clients develop a clear vision for their future, communicate their value proposition, and build trust and innovation within their teams. His dedication to empowering individuals and organizations to thrive in today's complex work environment makes him a respected and sought-after professional in the realm of personal and professional development.

Resource Links:

• Website: https://aimyoursights.com/
• Product Link: https://aimyoursights.com/coaching/

Insight Gold Timestamps:

03:31 What commitment to excellence means in the context of modern business

05:14 You emphasize the importance of building confidence, competence, and integrity in the workplace

07:22 Leadership is not necessarily from the front of a room

09:51 Today, too many people are ready to value judge someone

12:04 I live with this, and believe it down to my toes

14:46 If I want the situation to change, the change begins with me

15:18 Who's a good example of leadership today?

17:04 The example I saw which really stuck with me

20:39 What it takes to be a great leader is never forget where you started

21:52 I didn't read a book till I was 25

24:14 I believe in something called Just Right Challenges

24:31 My job is to manage the moment

27:46 Can you tell us about a transformation….

31:58 They have to sit down, and take a thinking break

33:57 When you're talking about your future

35:35 More messages go from the heart to the brain, than brain to the heart

36:02 A new approach to goal setting

38:30 You have to be hungry, you have to be humble, and you have to work hard

Connect Socially:

LinkedIn: https://www.linkedin.com/in/tony-ruesing-56b736ba/

Podcast: https://podcasts.apple.com/be/podcast/fuel-for-freedom/id1535471915

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Resilience, Growth, Health and Wellness with Kaleb Dahlgren!

SEASON: 3 EPISODE: 25

Episode Overview:

Let’s face it, life can be difficult and full of challenges. My guest today is on a mission to empower individuals to rise above their challenges personally and professionally and create lasting impact. His message, Don’t Let Your Struggle Become Your Standard, has touched the hearts of many and continues to ignite hope and determination in those who hear it.

In this episode, you will learn how to become indispensable, even when the odds seem insurmountable. Whatever your role is in life, my guest’s wisdom and insights will resonate with you and inspire you to elevate your game. Please join me for my conversation with author and speaker, Jose Flores.

Guest Bio: 

Jose Flores is a Corporate Speaker, Global Motivator, Mindset Disruptor, and #1 Best-selling Author. He educates, inspires, and engages individuals and businesses to strengthen their mental toughness and to develop into indispensable leaders by connecting with them, touching their hearts, and giving them a fresh perspective. 

Jose gets individuals and organizations to think outside the box to start taking massive action and seeing immediate results. The present is a gift and the time is now for Jose to make an impact in your life and business! Jose authored, "Don't Let Your Struggle Become Your Standard" and he lives it. He wants you to stand tall and be the very best version you can be. Jose’s passion is to inspire and motivate everyone he meets to learn more, do more, and become more. His positive and “can do” attitude have impacted the lives of many across the globe.

Resource Links:

• Website: http://www.joseinspires.com
• Product Link: http://www.shop.joseinspires.com
• Free Gift: https://freegift.joseinspires.com/

Insight Gold Timestamps:

01:32 Neuromuscular condition that I was born with called Spinal Muscular Atrophy

05:33 I have a 20 year corporate America background

05:52 In your book, Don't Let Your Struggle Become Your Standard….

06:52 And so I had two options….

07:45 The number one thing that holds people back is fear

09:49 Indispensable leadership 

10:55 How do you change your mindset to become that indispensable leader?

13:19 You talk about mindset

14:45 I've always been grateful for the things that I've had 

16:45 I like to call it stinking thinking

19:36 I went to an event and met the great Les Brown

21:56 An experience where you've seen your work have a positive impact 

24:34 It was one of the toughest conferences I spoke at

27:36 On the importance of mental toughness, what are some of the daily practices….

29:52 I have my days as well, where I'm not motivated, where I'm not inspired

31:14 85% of those thoughts are negative thoughts

33:17 If it wasn't for us working as a team

34:41 The reason I love DEI is….

37:06 Get out of your comfort zone and get out of your own head

37:46 The three pillars that I have in life

38:41 I’m just a messenger of hope

39:56 Another mentor of mine, by the name of Tim Grover

42:36 A marriage book called, What Real Love Looks Like

Connect Socially:

LinkedIn: https://www.linkedin.com/in/josefloresinspires/

Facebook: https://www.facebook.com/JoseInspires/

Twitter: https://twitter.com/joseinspires

YouTube: https://www.youtube.com/joseinspires

Instagram: https://www.instagram.com/joseinspires

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Building Confidence, Competence and Integrity with Tony Ruesing!

SEASON: 3 EPISODE: 24

Episode Overview:

No doubt about it, our world is messed up! My guest today believes we can fix our messed up world one small act at a time. It’s not just about the big gestures; it’s the everyday actions, the small steps forward, that collectively drive significant change. 

Pancho Timmons, author of Quick and Easy World Change, is here to share his journey, his insights, and how each of us can contribute to fixing our world, one small act at a time. Join me for my conversation with Pancho Timmons.

Guest Bio: 

Pancho Timmins has dedicated his life to proving that Kindness in Action = Success, personally and professionally. Kindness in action is a belief that every action matters and all the positive things you do make a difference in the world. Pancho truly owes his success to living a life of kindness in action. As a speaker, author, advocate, and business owner, he does his best to share this message with as many people as possible.

Pancho wants to continue being living proof that if you do good things, good things will happen. Everyone has the ability to make an impact. There is no such thing as a small act of kindness. All acts of kindness matter and every one of them makes a difference.

Pancho believes that we all have a moral and professional obligation to put ourselves in a position to do the most good we can for the community at large.

Resource Links:

• Website: https://panchotimmons.com
• Product Link: Quick and Easy World Change (book)

Insight Gold Timestamps:

01:28 A book called Quick and Easy World Change

03:05 Every interaction that we have with people, matters

06:38 Companies were never designed to save the world

08:37 Companies are supposed to make profits and money

11:36 It becomes contagious

12:44 Every living person on the planet can make a significant difference

14:45 As a culture, we're very self absorbed

15:32 You call it a world changer’s mindset

15:43 You want to live a lifestyle of kindness

17:24 My goal was walking into a networking event saying, what can I do for everybody in here? 

18:01 Enjoy giving and receiving, and make a game of giving

19:19 How about practicing optimism? How do we do that?

21:57 A formula: Success is Kindness in Action

23:10 Kindness isn't weakness

25:28 Most common misconceptions about DEI

26:21 This urge to take everything that's been created as a shield and start to use it as a sword

28:37 Just basic humanity

29:14 What are those five things that they feel like they need, to be a respected person in that office?

31:23 One of my biggest complaints is….

33:55 Mid summer conference 2024

34:05 All the reasons that a company would want to keep doing the DE&I

Connect Socially:

LinkedIn: https://www.linkedin.com/in/pancho-timmons-859448154/

YouTube: https://www.youtube.com/channel/UC8U_1f6fg_MuIcym_Aex3qw

Instagram: https://www.instagram.com/pancho_timmons/

Email: [email protected] 

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Don’t Let Your Struggles Become Your Standard with Jose Flores!

SEASON: 3 EPISODE: 23

Episode Overview:

Are you looking to avoid burnout but still maintain high engagement for yourself or your team? My guest on this episode is a beacon of transformation for disconnected teams and leaders who are looking to foster an environment of engagement and effortless work. Finding the balance between passion and burnout is the key to turning you and your team into an engaged powerhouse. 

For leaders, entrepreneurs, and anyone in between, feeling the weight of constant organizational change and the challenge of keeping productivity at its peak, this conversation promises to be a game changer. My guest is here to guide us through the journey of making work feel effortless. Join me now for my conversation with culture, engagement and peak performance expert, Sneha Mandala.

Guest Bio: 

Sneha Mandala is an expert in "Sustainable Peak Performance" for corporate and tech professionals. Her mission is to optimize employee performance while combating disengagement and burnout, which has been proven to significantly reduce business expenses. In fact, this problem is currently costing the U.S. economy $1 trillion annually.

As a highly regarded speaker for Vistage, the world's largest executive coaching organization, Sneha Mandala has trained and coached several business and tech leaders. She has helped them develop tailored solutions for department-specific needs, utilizing Lean management methodologies to enhance productivity, and offer personalized guidance to empower employees in leveraging their strengths. She has reduced turnover and elevated engagement and performance in these organizations. 

Sneha's expertise has led to an the International Achiever Award at the 2023 Eurasian Summit, and repeat appearances on Fox 24 News and features in NY Post and LA Weekly, where she dissects intricate corporate issues and provides impactful solutions that resonate with diverse employee age groups.

Resource Links:

• Website: https://snehamandala.com/
• Free eBook: https://snehamandala.com/free-resources/

Insight Gold Timestamps:

03:49 Where work doesn't feel like work. Work feels like play.

04:37 Effortless work

05:56 Does hard work really lead to success?

08:47 We know people who are doing what they love and they're burning out still

12:19 Now imagine you were left. to work on any project, that you felt passionate about

14:12 They're allowed to work on any project they want to

15:56 Gmail was born out of the Google's 20 percent project

18:09 The Coasting Phenomenon

20:57 Get the HR department involved

22:11 Your goal shouldn't be creating cookie cutter employees

24:26 The 4 percent rule 

24:39 Flow occurs in the sweet spot of boredom and anxiety

26:39 We have a program we're launching called RAINMAKER10X™

28:59 What you just shared is a great way to start

30:20 The question is, do you have the awareness?

32:53 How much authenticity do we need to bring to the table? 

34:40 You want to be in a state of being for fulfillment and happiness

37:14 What should leaders be focusing on today to prepare for that future? 

39:04 Book, 5 Reasons Your Employees Are Not As Productive As They Should Be

Connect Socially:

LinkedIn: https://www.linkedin.com/in/snehamandala/

YouTube: https://www.youtube.com/channel/UCqR-KVqqB-CCh9Fv4SniDAw

Instagram: https://www.instagram.com/mandala_sneha

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Quick and Easy World Change with Pancho Timmins!

SEASON: 3 EPISODE: 22

Episode Overview:

In today's saturated market, where messages and brands constantly jostle for a slice of our attention, merely having a visually appealing design or a memorable tagline doesn't cut it anymore. It's about diving deep, beyond the surface, to genuinely connect with the core of human emotions and thought processes. This is where our guest, Jim Pietruszynski, the CEO of Soulsight, truly excels and sets himself apart.

Jim has been a pivotal force in shifting cultural landscapes and propelling brand growth by tapping into an unparalleled comprehension of the human psyche. Picture this: crafting brands that do more than just exist - brands that thrive and resonate within the very essence of consumers, sparking both an emotional connection and delivering concrete results.

Prepare yourself to explore the intricacies of constructing brands that not only capture, but also captivate hearts, all while driving impressive outcomes. Join me now for my conversation with Jim Pietruszynski.

Guest Bio: 

Jim Pietruszynski is honored to be the CEO of Soulsight, a full service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO. 

Jim’s passion for the creative process begins with the formation of an environment where a strong strategic vision can truly thrive. Collaboration and honesty have been important factors that have fostered breakthrough innovation and game-changing creativity. Jim’s inspiration comes from insights grounded in basic human truths and an empathetic approach. His focus on strategic insight and design allows him to contribute compelling creative thinking for clients and colleagues. 

Jim has experience in working with global and iconic companies such as Kraft Heinz, Coca-Cola, Molson Coors, General Mills, Pfizer, Unilever, and Hershey’s, and his work has been recognized by Graphis, How, Print, Communication Arts, Mobius, London International Awards, International Brand Packaging, Creativity Annual Awards, and Pentawards. 

Resource Links:

• Website: https://soulsight.com/
• Product Link: https://www.harpercollins.com/products/the-big-book-of-packaging-will-burkelisa-baerjames-pietruszynski?variant=32115975651362

Insight Gold Timestamps:

03:34 I love feedback, I love constructive criticism

04:12 Design's all about problem solving

05:40 Emotions were really the messengers to help us solve problems

07:14 70% of all decisions are made subconsciously by our emotion

07:40 If you compare the movie Die Hard to Rambo

11:48 SOUL stands for….

13:25 Coors is an interesting example

15:55 It can get a little bit scary when we over generalize

17:56 What brings them together is actually the emotion

19:33 What are the values that are important 

19:44 Passion, growth and respect are the three values that we hold strong

22:41 If you want a brand to maintain consistency, become iconic

24:57 Looking at the brand every year and auditing

27:12 Brand activation

30:47 Enterprise Rental Car, they do a great job of utilizing empathy and emotion 

32:21 Collaboration is key for creating great brands

36:41 There's not a snake oil magic notion to it

36:47 We always buy first emotionally, and justify with reason and logic second

Connect Socially:

LinkedIn: https://www.linkedin.com/in/jim-pietruszynski-4a30836/

Instagram: https://www.instagram.com/soulsight.chicago/

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Flow State - Burnout to Breakthrough with Sneha Mandala!

SEASON: 3 EPISODE: 21

Episode Overview:

In today’s crowded marketplace, presentation excellence isn’t just important; it’s critical. Whether you are a business professional or entrepreneur, presentation excellence allows you to cut through the noise, ensuring your message isn’t just heard, but connects and resonates with your audience. 

At its core, business is about relationships. Presentation excellence enables you to build authentic connections with your audience. Whether It’s in webinars, sales presentations, podcasts, live streams, or social media, presentation excellence is about leveraging the tools and technologies and amplifying your reach and impact. To help us understand what we should focus on to stand out, is presentation and technology expert, Cat Mulvihill.

Guest Bio: 

Cat is a skilled speaker and trainer who teaches people how to stand out in virtual presentations. She has over 15 years of experience leading workshops and programs, and after being forced to transition to the virtual format, Cat learned how to leverage tools and technology to stand out as an online presenter.

She is a Roger Love Method Certified speaking coach. Cat has an MEd with a specialization in Workplace & Adult Learning and an MBA with a specialization in Human Resources and Organizational Behaviour.

Resource Links:

• Website: https://catmulvihill.com 
• Product Link: https://catmulvihill.com/work-with-me/

Insight Gold Timestamps:

03:58 The camera steals your energy

06:13 What is the emotionality behind your voice and your message?

08:24 When I started recording videos or going live, it was awkward and cringy

08:59 One of the best things I did was to practice in a safe environment with other people

11:23 You will get better at it, but it will never be easy

13:36 So the must haves were great lighting, good sound

14:56 We gravitate towards people who are making eye contact with us

15:04 I use a technique called Early, Easy, and Clear

17:54 You have to understand, what is the problem it's solving

19:29 Connection and content are probably the kingpins to make that presentation work

19:44 A lot of people underestimate lists and checklists

23:10 I always ask myself, What problem does it solve?

24:21 Can you share your process for distilling that information down into clear, actionable insights

25:45 What's the content I would have liked to see the first time I was learning this

27:43 I try to record everything as if I'm delivering it live

31:55 The brain can do one or the other

33:55 I absolutely love Ecamm

35:27 The importance of supporting future you

35:43 I’ve really tried to be intentional about noticing when is there friction in my life?  

36:08 How can I make this experience better? 

Connect Socially:

LinkedIn: https://www.linkedin.com/in/mulvihillcatherine/

Twitter: https://twitter.com/catmulvihill

YouTube: https://www.youtube.com/catmulvihill

Instagram: https://www.instagram.com/catmulvihill

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Branding is More than a Logo with Jim Pietruszynski!

SEASON: 3 EPISODE: 20

Episode Overview:

With a coaching career with over 400 victories, Coach Jim Johnson's journey is a testament to the impact of positive leadership and the magic of believing in one's dreams. Yet, it's not the number of wins that define his legacy, but rather a moment of pure humanity and inspiration that captured the nation's heart back in February 2006. In a decision that would forever change the lives of many, Coach Jim Johnson chose to play Jason McElwain, affectionately known as J-Mac, an autistic team manager, in Greece Athena High School’s final home game. J-Mac's extraordinary performance, scoring 20 points in just over four minutes, is a story of courage, inclusivity, and the spirit of sportsmanship that transcends the game of basketball.

As we dive into this conversation, we’re set to explore Coach Johnson's philosophy on leadership, the importance of teamwork, and how to turn dreams into reality. So, whether you’re a sports enthusiast, a leader looking to transform your team’s dynamics, or someone chasing a dream, this episode promises insights and inspiration that could very well change your perspective on what it takes to achieve success and make a difference. Join me now for my conversation with Coach Jim Johnson.

Guest Bio: 

Over 30 years of experience developing winning high-school basketball teams, including 428 career victories, sets the stage for the unique credibility and power of Coach Jim Johnson’s message. Many speakers talk about leadership, but it’s rare to find a speaker who has, quite literally, lead thousands.

In a moment later celebrated all over the world, Coach Jim Johnson weighed risk with the potential for great opportunity for an autistic student-manager, Jason McElwain (JMac) catapulting Jim, the team, and JMac down a path of inspiration and hope. That one victory continues to reverberate into countless lives as audience after audience is touched by a wave of courage and tenacity and witnesses what true leadership can accomplish.

Resource Links:

• Website: https://coachjimjohnson.com/
• Product Link: https://coachjimjohnson.com/inspirational-motivational-book-products/

Insight Gold Timestamps:

02:39 Jason McElwain, the world knows him more as J-Mac

05:11 Jason used to sign his name, Jason J-Mac Kobe McElwain

06:01 I wrote a book about it called, The Coaching Miracle

07:37 One of the other finalists for the award was his idol, Kobe had scored 81 points 

10:12 I did such a great job I led that team to 17 consecutive losses

11:23 Great teams, that are consistent, it's usually because they have great leaders

13:02 That mindset of a servant leader

14:27 One of our keys is, are you consistently aligning your words and actions?

16:23 CANI: Constant And Never-ending Improvement 

17:17 You’ve got to be the strong person when adversity hits

21:23 You’ve got to get to know your people, because you want to be fair, but fair doesn't mean you treat everybody necessarily the same

22:31 I think the best leaders are always asking questions

22:54 People don't care how much you know, until they know how much you care

26:07 It's really important as a coach that you consistently build challenges 

27:24 The one thing I admired so much about coach Johnson was I knew he cared more about me as a person than he did as a basketball player

28:45 A great character test, it was called the PACER test

31:06 I think the difference between motivation and inspiration is….

32:04 Great leaders are what they call a chief storyteller

34:19 The concept of teamwork actually extends beyond sports

36:19 We wanted to make practice more difficult than the game

38:19 What would you tell your younger self about the journey

38:49 What are your three most important core values? 

Connect Socially:

LinkedIn: https://www.linkedin.com/in/coachjimjohnson/

Facebook: https://www.facebook.com/CoachJimJohnson/

Twitter: https://twitter.com/coachjimjohnson

Blog: https://coachjimjohnson.com/blog/

YouTube: https://www.youtube.com/@CoachJimJohnson1

ESPN JMac Video: https://www.youtube.com/watch?v=O-nMab6XDNI&t=16s

Email: [email protected]

Sponsors: 

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Virtual Presentation Excellence with Cat Mulvihill!