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SEASON: 3 EPISODE: 9
Episode Overview:
Today’s digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects’ attention. We are equally inundated with messages that yell right back. All of this noise is in the name of storytelling.
Stories don’t compel people to buy, conversations do. And to help us develop and implement a winning brand strategy is International best-selling author, speaker and coach, Kate DiLeo.
Guest Bio:
Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top brand building platform that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy.
Kate’s approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert!
Resource Links:
Insight Gold Timestamps:
03:10 We have humans who are already so overwhelmed
05:11 Your brand is the path of least resistance to revenue
06:02 You talk about provocative messaging and why it works
06:36 There's a huge difference between being pretentious and provocative
07:43 At the very tip top of that triangle is what I call that Brand Trifecta
09:16 Have your tagline and your value proposition statement above the fold of the page
12:38 Storytelling does have its place
15:17 People intrinsically know so quickly
16:34 We want to try and activate the “I get you” moment
19:02 We make decisions based on emotion first
20:12 What we're talking about is dissemination of our target audiences
22:32 Great brands do not speak to everybody
24:23 Who said you have to go after everybody?
26:16 What did you learn from his business style?
27:52 95% of the time you're not dealing with what we call a full rebrand
30:04 If your brand were a person, who would it be?
31:52 Consumers want to get to the point
Connect Socially:
LinkedIn: https://www.linkedin.com/in/Katedileo/
Instagram: https://www.instagram.com/katedileo/
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Category Design - The Key to Competitive Advantage with Kevin Maney!
SEASON: 3 EPISODE: 8
Episode Overview:
Grief is a natural response to loss, and it can have a profound impact on your mental health. Whether it is the loss of a loved one, a job, a relationship, or even a pet, the emotions that accompany grief can be overwhelming and can often lead to mental health challenges.
Understanding the connection between grief and mental health is crucial in seeking the help and support needed to navigate through this difficult journey. To help us understand the role of grief and mental health is author, speaker and coach, Michele Mariscal.
Guest Bio:
Michele Mariscal’s professional experience spans several disciplines – fitness, worksite wellness, training and development. In her personal life, she has always been a seeker asking the questions that most people ask at some point. “Who am I?” “Why am I here?”
Several devastating experiences of grief over the past 25 years pushed her deeper into these questions. She consistently applied her own learning to the continued healing of depression, anxiety, and grief.
Now, she directs her professional skills and experiences combined with several spiritual healing modalities to serving others. It’s a multi-faceted approach, combining experience and background to help people live a life of vitality. She specializes in helping people move through grief and loss, to find meaning and contribution in life.
Resource Links:
Insight Gold Timestamps:
02:22 Great book called Growing Through Grief
02:30 There's over 40 other types of losses
02:48 Definition of grief is the conflicting feelings brought on by any emotional loss
03:52 When our heart is registering some emotion that triggers fear….
07:30 Incomplete grief
09:16 Recognize when grief is present
11:00 I would never have anybody compare any of their losses
13:52 What's the connection between grief and personal identity?
16:00 Grief has a cumulative effect
18:23 Is there a positive purpose to grief?
20:40 Our hearts don't break apart, they break open
22:18 The simple technique is called heart focused breathing
24:44 How does grief affect the working person and the workplace atmosphere?
27:26 I think if everybody took this mindset and heart set….
29:20 That myth is it just takes time
31:11 We are all, 100% of us, grievers
Connect Socially:
LinkedIn: https://www.linkedin.com/in/michele-mariscal-phd/
Facebook: https://www.facebook.com/energymalchemy
Twitter: https://twitter.com/MicheleMarisca3
YouTube: https://www.youtube.com/@MicheleEnergyM
Instagram: https://www.instagram.com/michele.mariscal/
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Stop Telling Stories, and Start Having Conversations with Kate DiLeo!
SEASON: 3 EPISODE: 7
Episode Overview:
Ghostwriting is an essential service that has been around for many years. It allows individuals or organizations to produce high-quality content, such as books, articles, speeches, and blogs, without the need for the author to write it themselves.
Ghostwriting also helps to ensure that the content is well-written, engaging, and free from errors. It is a valuable service that plays a vital role in business today. If you want to learn all about ghost writing and create compelling content and how you can employ it in your business, then you are going to enjoy my conversation with ghost writing specialist, Danielle Harward.
Guest Bio:
At Alliance Ghostwriting, Danielle specializes in sales, entrepreneurship, business, leadership, team building, B2B, B2C, and self development content. She has written professionally since 2006 and finds the written word to be a muse she simply can’t ignore.
Danielle pursued a degree in Business Management and honed her ability in sales both as an individual contributor and manager for ten years. But writing continually called. As she grew in her ghostwriting career, she found passion in helping others share their stories with their audience in a unique and engaging way, so they can transform their industry.
Resource Links:
Insight Gold Timestamps:
04:27 The people that think outside the box….
04:48 Audience widening content for rebellious leaders
05:54 Asking a dangerous question
09:11 Starts with a book strategy meeting
13:00 Try to have the goal of finding someone who is in your niche
14:41 We're trying to disprove theories, not people
15:50 Those stories too are what helps us, as humans, understand new concepts
19:07 The value exists where your audience is
21:55 The humorous tone is surprisingly effective
24:44 You need to fill your cup before you fill anybody else's
28:41 Do you have a recommended frequency and length of article that you recommend?
29:49 If you are not repurposing your book or your newsletter or your blog content repeatedly….
31:27 Would you adjust your writing style?
Connect Socially:
LinkedIn: https://www.linkedin.com/in/danielle-harward-5933317b/
Blog: https://www.allianceghostwriting.com/blog
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Grief Recovery and Feelings of Loss that Can Lead to Anxiety with Michele Mariscal!
SEASON: 3 EPISODE: 6
Episode Overview:
In today's competitive marketplace it's essential that professionals communicate their value and expertise with confidence in order to elevate their professional profile, stand out from the crowd, and attract growth opportunities.
If you want to learn how to level up your personal branding and get the recognition you deserve, then you are going to get some great insights from my guest who is a professional business positioning expert. Join me now for my conversation with Alejandro Sanoja.
Guest Bio:
Alejandro is a personal branding consultant and a ghostwriter for educational email courses and blogs for LinkedIn coaches. He has spoken on the TEDx stage, the Texas Lyceum, and the Houston Interactive Marketing Association, as well as conducts ongoing guest lectures at the Bauer MBA Program.
Alejandro’s organization Latinpresarios was built from scratch, and now has a team of writers, videographers, designers, project managers, and personal branding consultants that serves clients all across the United States (and soon the world) by leveraging the power of digital tools.
Resource Links:
Insight Gold Timestamps:
04:26 Introverts. We're not shy, we just need to be alone to recharge
06:27 Personal branding
09:02 What is it that we really want to do?
12:14 Am I not a fun guy?
15:25 What mistakes do you typically see….
17:15 Make sure that you're being thorough
20:02 What is it that people are searching for when they are close to making a buying decision
22:29 What is the the right amount of words that is the sweet spot for blogging?
26:14 What are the key components for a successful blog posts?
29:30 That would be the first step, making sure that we are in a race that we can win
31:45 The best SEO guide out there
34:09 How often should coaches, businesses, entrepreneurs be publishing new blogs?
36:04 If you do really good work with a few blogs, you can definitely start seeing results
37:19 It's kind of like taking care of a garden
40:47 The really good buyers are doing that research
Connect Socially:
LinkedIn: https://www.linkedin.com/in/alejandrosanoja/
Facebook: https://www.facebook.com/latinpresarios/
Twitter (X): https://twitter.com/asanojap
YouTube: https://www.youtube.com/channel/UCGUK9j7AxNidHLCe3DVerwg
Instagram: https://www.instagram.com/latinpresarios/
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Creating Compelling Content with Danielle Harward!
SEASON: 3 EPISODE: 5
Episode Overview:
By intentionally leveraging culture, you can inspire positive action through a compelling mission or vision statement and your core values.
Today’s guest is passionate about organizational culture, business strategy, leveraging diversity, equity, and inclusion for competitive advantage and has some great insight on leadership and work culture that can make or break your business. Join me now for my conversation with my guest, Andrew Adeniyi.
Guest Bio:
Andrew is a first-generation Nigerian-American from South Bend, Indiana. He obtained his bachelor’s degree in Entrepreneurship and Corporate Innovation from the Kelley School of Business at Indiana University Bloomington. He then went on to complete his Master of Science from Michigan State University in Management, Strategy & Leadership. With almost 10 years of executive level management experience in retail operations, Andrew has dealt with a plethora of business scenarios.
Andrew is passionate about entrepreneurship, organizational culture, business strategy, diversity, equity, and inclusion. With years of experience as an independent consultant, Andrew has helped dozens of clients amplify their potential. He strives to empower and equip leaders with the resources and tools necessary to win. Andrew currently resides in Indianapolis, Indiana with his wife and two kids.
Resource Links:
Insight Gold Timestamps:
01:56 How would I turn this ship around if I was the CEO
03:15 The Circle of Leadership framework
05:41 When we're talking about equity
07:21 There's a misunderstanding of what equity even means
08:02 I define culture as….
08:56 Why are we in business? Why do we exist?
09:23 Most workplaces are filled with people who hate their workplace
09:49 Purpose, people, and process
12:12 The hiring process
13:34 Women, in particular, will not apply to jobs if they don't meet close to 100% of the qualifications
16:45 Foster psychological safety
20:24 They have to overcome internal biases
22:51 The art of appreciation
25:56 Do women do this better than men?
27:16 Send them handwritten notes
28:57 What are you talking about when you reference the intangibles?
30:49 Fail fast, fail forward
32:48 The more clarity we can have as leaders on our why….
Connect Socially:
LinkedIn: https://www.linkedin.com/in/andrewadeniyi/
Twitter: https://twitter.com/_AAASolutions
YouTube: https://www.youtube.com/watch?v=9cb-4AlfzME
Instagram: https://www.instagram.com/andrew_adeniyi/
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: How to Leverage Blogs to Become the Go-To Expert in your Niche with Alejandro Sanoja!
SEASON: 3 EPISODE: 4
Episode Overview:
Ready to take the steps necessary to find balance and enhance your life? High achieving leaders, professionals and businesses can only make maximum impact without burning out, when they have the qualified guidance and essential framework to optimize their lifestyle and wellness effectively.
If you are looking for a step by step roadmap for getting optimized and unstuck, then you are going to enjoy my conversation with best selling author, speaker and high-level mentor, Dr. Toni Warner.
Guest Bio:
Dr. Toni is an internationally bestselling co-author, presenter, certified executive life coach, psychotherapist, former behavior specialist and proud mom. She is also founder of Bold & Balanced Living, with Toni Lynn, PhD and Authentically Me Psychotherapy. Her over a decade of experience studying human behavior and psychology, working as a mental health clinician, and experience supporting individuals, leaders and team members to bridge communication gaps and enhance performance, clearly sets her apart from all other coaches.
Having navigated toxic work and relationship environments, mental health challenges, and overcome burnout herself, Dr. Toni offers an unprecedented level of personal understanding and premium-level, professional support.
Dr. Toni has dedicated her personal and professional life to inspire and enact meaningful change in the lives of individual leaders as well as the systems they support, be it at work or at home. Employing practical yet powerful techniques, she effectively teaches all things balance, wellness, burnout prevention, leadership and impact.
Resource Links:
Insight Gold Timestamps:
02:24 I wanted to help people because I felt alone
04:44 I saw love preached in the church, and then I saw hate carried out
07:32 The Reset really is a guide to getting unstuck
08:33 Eight core concepts
10:29 If I was doing that just to prove someone else wrong
12:47 I don't want someone else's perception of me….
15:24 More importantly than being very specific about the definition of success….
16:50 We're social and emotional species
19:13 Most of our nation is just living in chronic stress
20:46 Inspired creativity
23:58 The four key elements of self-optimization
25:11 Elevated emotion
28:42 Look inside of ourselves and say, who do I want to be….
34:09 My Intentional Scheduler
35:14 I do me-time in the morning
37:45 Why you believe that not fitting in can actually be an asset
Connect Socially:
LinkedIn: https://www.linkedin.com/in/dr-toni-warner-01419b115/
Facebook: https://www.facebook.com/coachingwithtoni
Twitter: https://twitter.com/authentic_drmom
YouTube: https://www.youtube.com/@boldbalancedwithdrtoni
Instagram: https://www.instagram.com/drtoniwarner/
Intentional Scheduler: https://courses.boldandbalancedcoaching.com/products/courses/view/74
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: The Circle of Leadership with Andrew Adeniyi!
SEASON: 3 EPISODE: 3
Episode Overview:
Ready to transform your sales team? Ready to shorten your sales cycle and increase your team’s close rates? Want to learn how to bring more value to your sales conversations?
Want to get your new salespeople up to speed and crushing quota faster than ever before? Then you are going to enjoy my conversation with sales coach, trainer and strategist, Meghann Misiak.
Guest Bio:
As a Sales Coach, Trainer, and Strategist, Meghann Misiak is in the business of Sales Transformation. Since 2016, she has been accountable for not only training teams and inspiring change, but for driving real results.
In her first full-time training role, her team grew the average deal size by $100K & shortened the average time-to-first-deal from 6.5 months to 3.5 months. In her second role, they increased close rates by 36% within one quarter with the MEDDICC framework. Now Meghann focuses on helping B2B SaaS Sales teams achieve similar results, ultimately shortening the Path to President's Club for every seller on your team.
Resource Links:
Insight Gold Timestamps:
04:53 We were all selling really horribly
06:47 It is a work-life balance
08:30 Stability is a very human need
10:07 We need to shift our strategy constantly
12:51 Stop selling to people and start selling with them
15:07 Dan Sullivan, the Strategic Coach
17:49 Roles and goals
21:41 Just actively being on calls with people
23:57 Where does disruption come into play?
26:58 Getting really curious
29:07 One of the things that I hear on sales calls….
31:42 Our role as salespeople is to guide them
33:21 The most opportunity lies within the middle of the funnel
34:26 When we have fewer opportunities to win, winning is more important
37:43 People are either forward thinking and visionary or they're not
41:49 What actions create the best results in return on investment?
43:11 There's not a one size fits all approach
Connect Socially:
LinkedIn: https://www.linkedin.com/in/megmisiak/
Book a Virtual Coffee: https://calendly.com/megmisiak/virtual-coffee-with-meghann?month=2023-09
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Success Redefined with Satisfaction in Mind with
Dr Toni Warner!
SEASON: 3 EPISODE: 2
Episode Overview:
Everything begins with communication, so learning to master this skill can open up limitless opportunities. Most people don’t consider themselves good communicators. It’s a fact that deliberate, confident, and results-driven communication is the cornerstone to a successful business, meaningful relationships, and an abundant life.
My next guest has made it her obsession to help everyday people master communication with simple processes and tools. If you strive for higher purpose or success, then you are going to enjoy my conversation with bestselling author, coach, speaker, and film actress, Renée Marino.
Guest Bio:
Renée Marino is a professional communication coach, TEDx speaker, and best-selling author named by Yahoo Finance as one of the "Top 10 Communication Coaches to Follow in 2021!"
Renée helps business professionals effectively communicate with confidence through simple and easy tools. Her best-selling book, Becoming a Master Communicator, endorsed by Bryan Adams, Dean Graziosi, Chazz Palminteri, Russell Brunson, Jenna Kutcher, and Dhomonique Murphy, is a powerful guide for those struggling to have clear and honest communication in a world driven by digital technology.
Renée was the co-host of Tony Robbins and Dean Graziosi's "World Summit" and a featured speaker at the 2022 "Secret Knock Women" event. Renée Marino's mission is to empower us to make authentic communication a priority by understanding that:
"Everything starts with Communication, and when we learn to Master this Skill, we become Limitless!"
Renée can be seen as the female lead role, Mary Delgado, in the movie "Jersey Boys," directed by Clint Eastwood, and has graced the Broadway stage in many musicals. She has been featured in People.com's "Ones to Watch," Variety, and The Huffington Post.
Resource Links:
Insight Gold Timestamps:
01:57 My parents would say: Let’s talk about it!
06:23 Everything in our lives starts with communication
08:33 Balancing new school technology with old school simplicity
09:27 Writing a handwritten letter
11:12 Forget about leaving a voicemail
13:33 My definition of a master communicator
17:05 We are addicted to answering someone back right away
19:38 It's so easy for us to escape ourselves
22:15 When you're entering or exiting somewhere, put the phone out of sight
25:46 Understanding and getting comfortable with this practice of speaking up
27:10 Talk from the heart
29:59 You talk about seizing the opportunity
33:17 You have a great course on this: Connecting on Camera
34:15 I want you to understand these four most powerful words the human spirit can hear….
Connect Socially:
LinkedIn: https://www.linkedin.com/in/ren%C3%A9emarino/
Facebook: https://www.facebook.com/IamReneeMarino
Twitter: https://twitter.com/ReneeMarino
YouTube: https://www.youtube.com/@iamreneemarino
Instagram: https://www.instagram.com/iamreneemarino/
Course: Connecting on Camera
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Sales Trends and Disruption with Meghann Misiak!
SEASON: 3 EPISODE: 1
Episode Overview:
In a commoditized and competitive world, buyers have unlimited choices in how they solve their problems. They also have vast information on the internet about those solutions. As a matter of fact, according to recent Gartner research, buyers only spend 17% of their time meeting with sales professionals. What this means is, the ability to communicate unique value for your product or service in early stage selling conversations is critical.
With these challenges as a backdrop, what if you could: Elevate the perceived value of your product or service or move more prospects through the early stages of the buyers journey. Well you can, and to help us understand how, is my guest, author, speaker and coach, David Kurkjian.
Guest Bio:
David Kurkjian is a 35-year sales veteran with success in companies such as Bellsouth and CareerBuilder. Educated as an engineer he discovered the secrets to sales success by exploring behavioral psychology and the science of human decision making.
In 2012 David founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value. He also enjoys running barefoot, biking, and spending time with his wife, four grown children, and seven grandkids. His new book is 6X: Convert More Prospects to Customers.
Resource Links:
Insight Gold Timestamps:
02:47 Sales professionals are isolated
03:49 A great example of commoditization
05:49 You talk about mindset
07:00 Human beings have an innate ability to know when the conversation's not about them
08:45 You think that comes with maturity?
10:34 The emotional aspect is actually more important
13:58 It's that emotional element that has to be there in order for a human being to make a decision
14:35 The three sins of selling
16:57 All they're hearing is information that's about the salesperson
18:18 Take the focus off of you and put that focus on the prospect
21:55 Understanding human nature is a vital part of sales
22:28 Human beings make decisions based on meaning and emotion
25:41 If it was all about logic….
27:23 Here's why Whiteboarding is so effective
29:03 It takes time and effort to be creative and to stand out from the norm
30:25 Principle of threes
33:03 Sometimes what you have to do as a sales professional
34:24 Story is the most effective form of communication
37:16 Pro tips for handling objections or resistance
38:11 You can't logic your way out of an emotional issue
39:44 Value is king! If you communicate high value….
41:59 How you create a value position
43:46 The reason you use look is because that's how people remember
Connect Socially:
LinkedIn: https://www.linkedin.com/in/david-kurkjian-1891901/
Twitter: https://twitter.com/mastermessaging
YouTube: https://www.youtube.com/@davidkurkjian6897
Interview: https://www.youtube.com/watch?v=XJ12YZwPWmY
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Communicate with Confidence with Renée Marino!
SEASON: 2 EPISODE: 36
Episode Overview:
The future of marketing, selling and business development is with Artificial Intelligence or AI. My guest, David Owasi, is a seasoned expert in leveraging innovative technologies for lead generation and business development.
With a deep understanding of the latest advancements in Artificial Intelligence (AI), David possesses the unique expertise to empower your business to unlock its full potential by harnessing cutting-edge AI tools that can help you automate repetitive tasks, streamline operations, and enhance productivity. With David's guidance, your business can tap into the immense power of AI to generate high-quality leads, optimize customer support, and achieve sustainable growth. Get ready to revolutionize your business and maximize profitability with my guest, David Owasi.
Guest Bio:
With a background in software and a track record of leveraging the most innovative technologies to generate high-quality leads while lowering acquisition costs for 7, 8 and 9-figure businesses, David has the unique expertise required to help your company realize its full potential and profit using a host of AI tools. With ACE Revealer, you'll be able to tear down the wall between you and your website and social media page visitors.
David is a growth marketer. His unique skillsets lie in the intersection of software development, AI and go-to-market strategy. He is passionate about personal development and building innovative marketing tools.
Resource Links:
Insight Gold Timestamps:
06:04 How do I do my marketing? How do I get my clients?
07:06 The cost of acquisition really dictates the profitability
08:38 The reason why AI is such a game changer….
10:16 ACE Website Revealer
12:11 How can I hijack some of that traffic for myself?
15:13 One of the ways we're able to use this technology
18:46 Social media is probably your best bet
20:33 I'll create a message just for you
24:03 What kind of benefit are we getting from the AI technology?
25:15 Automation is hand in hand with AI
27:53 Concerns around data privacy
28:41 How am I bringing value to people?
29:55 We are only limited by our imaginations
32:47 It really helps you to focus
34:07 What's a typical ROI they should expect?
37:02 Between 15 to 30% is what we're willing to spend to acquire a customer
39:56 Just help businesses maximize what they’re already spending money on
Connect Socially:
LinkedIn: https://www.linkedin.com/in/davidowasi/
Facebook: https://www.facebook.com/owasidavid
YouTube: https://www.youtube.com/channel/UCrj7XFo_hwAVKvmptOQgVCQ
Instagram: https://www.instagram.com/davidowasi/
Threads: https://www.threads.net/@davidowasi
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Season 3! Episode 1! Three Sins of Selling: Don’t Make These Mistakes and Ruin Your Sale with David Kurkjian!
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