Becoming the Ultimate Fitness Coach with the Jock and the Doc

Would you have an initial consult-like conversation each month with each client if it produced better results, better client retention, and additional income for you? 

Gym owner, Scott Schutte, and PH.D. behaviorist, Janine Stichter discusses the value of consistently revisiting your clients’ goals, the strategies you are implementing, and the impact on your revenue. 

Hear this and other episodes of Becoming the Ultimate Coach anywhere you get your podcasts. 

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Clients will often overshare on “non-fitness” topics which can leave you in a somewhat awkward position. 

In this week’s Becoming the Ultimate Coach, Dr. Janine Stichter delves into the distinction between sympathy and empathy can how it can impact your connection with your clients while still maintaining your professional boundaries.

The scale can not be the only measurement tool you use. 

Even when clients report weight loss as their sole goal, you need to look beyond the scale. 

Being singularly focused on a particular metric comes at a cost. And often, the achievement of that goal doesn’t bring the fulfillment that your clients imagined would accompany it. 

In this episode of Becoming the Ultimate Coach, PH.D. behaviorist, Dr. Janine Stichter and Scott Schutte and discuss the limitations of the scale and explore the value of embracing a more comprehensive approach. 

Bruce Lee said, "Absorb what is useful" 

In this video, a Ph.D. behaviorist and a successful coach/gym owner reveal the proven formula to a fulfilling career and financial prosperity in the fitness field. 

Catch other episodes of Becoming the Ultimate Coach here: 

https://www.youtube.com/channel/UCMMaMvCPR-H3dNJHTVXP7oQ 

Building your network is about more than just bringing in more clients. To have the biggest impact on your clients, you need to build a health and fitness network including a doctor, acupuncturist, chiropractor, massage therapist etc. 

That is why in this episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down the importance and best ways to build your health and fitness network and become your clients' head coach in their fitness journey. 

What separates a personal/fitness trainer from becoming the ultimate coach? 

Too narrow of a focus. In order to make a difference in facets of health and fitness like stress management, nutrition, and others, you need a time when your client isn't straining from your workout on the floor. 

Weight Loss Behavior Coaching sessions allow trainers to:
1. Break up their day/get off the gym floor
2. Dig deeper into their clients' unhealthy behaviors to recommend healthier strategies
3. Make more money & get clients better results. 

Learn more about becoming the ultimate coach and getting Weight Loss Behavior Coach certified @healthybehaviorinstitute on Instagram & Facebook or at healthybehaviorinstitute.com

Is "my way or the highway" the best approach to take with your clients? 

While client compliance can be frustrating, taking this type of hardline stance will alienate as many clients as it will potentially help. 

When you take the science of psychology into account, one of the best ways to get client compliance is to match the client's unhealthy behavior to its root cause and then to suggest a healthier strategy that matches the same root cause. 

In this week's Becoming the Ultimate Coach, Dr. Janine Stichter discusses the 4 root causes of behavior and why the hardline stance is a poor way to get consistent sustainable client compliance.

What does the number 168 have to do with your career in the fitness industry?

The answer - A LOT.

In this week's episode of Becoming the Ultimate Coach, the Jock and the Doc discuss finding your personalized path to success, happiness, and purpose.

As a fitness professional, you spend a lot of time planning other people's health and fitness journeys but it is just as important to plan your own ideal fitness career.

HBI helps you not only improve your clients' results and your income but also your fulfillment and happiness.

Don't be another statistic of trainer burnout, learn to become the ultimate fitness professional by checking out the entire "Becoming the Ultimate Coach" series on our Youtube channel or anywhere you get podcasts.

Your value to your clients must extend beyond simply providing them with a hard workout. 

To produce real results, retain your clients, and grow your income, you must go further and delve into areas such as stress management, nutrition, behavior, and more. 

In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Janine Stichter) dig into why just putting people through tough workouts isn't going to get them the results most clients want. They go on to expand on the absolute need to expand your approach beyond such a simplistic technique. 

Do you struggle with your clients struggling to follow/stick with a meal plan? 

In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) discuss whether fitness coaches should give their clients meal plans. 

Trying to get someone who averages ~20 grams of protein each day to increase that to 150grams/day is unrealistic and will all too often lead to failure. 

Instead, you must remember Minimal Effective Dose (discussed all the way back in episode 3). What is the least amount you can change for your clients in order to get them to see results? That may be adding a scoop of collagen protein each day for 2 weeks to bump their protein intake from 20 to 40 grams per day. 

Then slowly add other strategies to incrementally increase their protein to ultimately reach the end goal of around 150grams/day. Going back to last week's episode, the ultimate fitness coach goes beyond nutrition to take personality, lifestyle, and other factors into account when helping their clients set and reach their goals. 

Some clients will thrive with the structure of a meal plan but in most cases, meal plans only add confusion and complicate things. Instead, teach your client to incrementally change their behaviors to the healthier side of the spectrum.