In the debut episode of Beepzz: The Backstory, Founder and CEO Jessi Kessel shares the personal journey that shaped her life and career.

From her early years in Iquitos, Peru to her family’s move to Canada, Jessi reflects on the experiences of love, loss, and resilience that helped form her outlook and ultimately inspired the creation of Beepzz Canada. What begins as a deeply personal story unfolds into a powerful conversation about entrepreneurship, purpose, and building something meaningful from the ground up.

This episode offers an honest look at how adversity can become a catalyst for vision, and how leadership is often forged long before the business begins.

Beepzz Canada connects top automotive talent with dealerships across the country, helping businesses build stronger teams and professionals find the right fit to grow their careers.

She immigrated from Iran and built a respected name in the automotive industry. Sonia shares the realities behind the success, the long hours, the setbacks, the pressure, and the resilience required to keep going when the path isn't clear. This conversation goes beyond titles and milestones to uncover the grit, discipline, and relentless grind it takes to rise in an industry that demands everything.