We bring back our friend Steele for what has become his annual summer episode! He tells us about the new interactive comic book he wrote for New Belgium and Wired. This takes us on a discussion of what craft breweries are doing to set themselves apart in this ever-crowding marketplace. We discuss advertising in social as well as traditional media for breweries that are craft and macro.

Find Voodoo Ranger comic

https://www.wired.com/brandlab/2018/06/voodoo-ranger/p/1

Check out the content sponsors

https://www.wired.com/

https://www.newbelgium.com/

Find Steele Online

https://steelefilipek.com/

https://twitter.com/wordsofsteele

Subscribe to Radio Room

http://www.radioroomshow.com/

https://itunes.apple.com/us/podcast/radio-room/id1088895035?mt=2

You can find us online

http://www.TheBeerFriends.com

And join the conversation

http://www.Facebook.com/TheBeerFriends

http://www.twitter.com/TheBeerFriends

http://instagram.com/TheBeerFriends

We head out to Prospect-Lefferts Gardens to visit Island to Island Brewery and talk to owner Danii Oliver. She sits with us a she prepares some fruit for a new beer we discuss the unique ingredients she uses for her brews. She tells us how she went from making juice to brewing beer and what may be coming in the future for her brewery. Follow the brewery on Instagram and make sure to get out to visit the brewery at 642 Rogers Avenue in Brooklyn this summer.

Visit Island To Island Brewery:

https://goo.gl/maps/DJMooFbkFrA2

http://islandtoislandbrewery.com/

https://www.instagram.com/islandtoislandbrewery/

You can find us online:

http://www.TheBeerFriends.com

And join the conversation:

http://www.Facebook.com/TheBeerFriends

http://www.twitter.com/TheBeerFriends

http://instagram.com/TheBeerFriends

We are joined by the hosts of the live craft beer comedy show Beer, Period. Hayley and Ally tell us about their live show, how they got into craft beer in the first place, and how they both came to work in the industry. We discuss craft beer in New York, some thoughts on the current haze craze in craft beer, and their eternal quest for some cans of Other Half. Make sure to catch Beer, Period next on Friday June 8th at the Magnet Theater.

Reserve your tickets for the show: https://magnettheater.com/shows/51552-BEER,-PERIOD

Follow Hayley and Ally: http://instagram.com/beerperiod

You can find us online http://www.TheBeerFriends.com

And join the conversation

http://www.Facebook.com/TheBeerFriends

http://www.twitter.com/TheBeerFriends

http://instagram.com/TheBeerFriends

If you’re listening to this episode and don’t know this week’s guest by name, you are almost certainly familiar with his work. We are happy to be joined by Greg Avola, the CTO of Untappd, the popular beer app that adds a social element to drinking. Greg keys us into how Untappd has developed and grown over the past few years and where it may be heading in the future. We talk about how technology is being used more by beer lovers, and how that is affecting the craft beer community. You can hear more from the Untappd crew on “Drinking Socially: The Official Untappd Podcast” anywhere you listen to podcasts.

Joshua M. Bernstein joins us to talk about his new book Homebrew World (out today!). Over a few brews at Covenhoven in Brooklyn we bond over our interest and admiration of home brewing even though we share a similar lack of ability. Besides Homebrew World we also discuss the three other books he has written, how he follows trends in craft beer to find new stories, and how drinking in New York has changed in the last fifteen years. Be sure to get a copy of his new book and all of his other books Brewed Awakening, The Complete Beer Course, and Complete IPA.

Find Joshua and all his books here: https://www.joshuambernstein.com

Follow him on Twitter: https://twitter.com/joshmbernstein

Follow Him on Instagram: https://instagram.com/joshmbernstein

You can visit Covenhoven in person at

730 Classon Ave.

Brooklyn, NY

And follow them online:

http://www.covenhovennyc.com

http://www.facebook.com/covenhovenNYC

http://www.twitter.com/covenhovenNYC

http://www.instagram.com/covenhovenNYC

You can find us http://www.TheBeerFriends.com

And join the conversation

http://www.Facebook.com/TheBeerFriends

http://www.twitter.com/TheBeerFriends

http://instagram.com/TheBeerFriends

This week we are joined by Matt Furman who is better known to the craft beer community as @ThePourtraits. We talk about how his visit to Belgium intensified his love of beer, what inspired him to begin his craft beer Instagram page, and his unique experiences photographing some of the most creative and revered brewers in the country. If want to see more of Matt’s photography outside of his craft beer work, you can find him @furmanfoto or at http://www.fumanfoto.com.

Find Matt’s Phototgraphy:

http://www.instagram.com/ThePourtraits

http://www.instagram.com/furmanfoto

Join the conversation:

http://www.TheBeerFriends.com

http://www.Facebook.com/TheBeerFriends

http://www.twitter.com/TheBeerFriends

http://instagram.com/TheBeerFriends

This week we discuss the ever-changing landscape of craft beer as we see one brewery sold at auction and another close its doors. Last week Smuttynose Brewing Company was sold at auction to The Provident Bank; we look at how they got to this point and what their place is in the current craft beer climate. Then we talk about the closure of Saratoga Brewing and what that means for some of their contracts. Specifically, a Brooklyn craft brewer trying to make a name for themselves in the New York City Craft Beer scene. Finally we wonder if the term “Craft Beer” has a place in today’s culture, or if we need new terms for what defines the beer we drink.

You can find us online http://www.TheBeerFriends.com

And join the conversation

http://www.Facebook.com/TheBeerFriends

http://www.twitter.com/TheBeerFriends

http://instagram.com/TheBeerFriends

Recently, while stranded in Charleston (due to inches upon inches of snow), Paul got his hands on some Holy City Chucktown Follicle Brown. Later that night, there was a familiar face in his Instagram comments… This week we interview the man on the can, The Beer Can Professor! Paul Roof joins us to discuss how his face landed on a beer label, big beards, and the growing Charleston craft beer scene.

Find The Beer Can Professor

Website: http://www.thebeercanprofessor.com/

Instagram: https://www.instagram.com/thebeercanprofessor/

Etsy: https://www.etsy.com/shop/thebeercanprofessor?ref=hdr_shop_menu

You can find us online http://www.TheBeerFriends.com

And join the conversation

Facebook: http://www.Facebook.com/TheBeerFriends

Twitter: http://www.twitter.com/TheBeerFriends

Instagram: http://instagram.com/TheBeerFriends

Or email us: [email protected]

We are joined by the Rooftop Dreamteam to drink some craft beer (mostly) and talk about music. Rapper Dante Hill and manager Rocc discuss some new projects they are working on, how they keep their presence on social media while they are between projects, and what it would take to get Rocc to drink craft beer. Throughout the episode they draw similarities between how independent artists and craft breweries operate on social media to drive fans to their product. Also, Dante and Paul realize they share a favorite watering hole uptown.

Follow Dante Hill on Instagram: https://www.instagram.com/dantehillmusic/

For more information about Rooftop Dreamteam: http://www.Everythingroof.com

Listen to his music

iTunes: https://itunes.apple.com/us/artist/dante-hill/1090666573

Soundcloud: https://soundcloud.com/dantehillmusic

Tidal: http://tidal.com/us

YouTube: https://www.youtube.com/channel/UC69mZ9YDh5O2hbTuVMV3LWA

You can find us online http://www.TheBeerFriends.com

And join the conversation

Facebook: http://www.Facebook.com/TheBeerFriends

Twitter: http://www.twitter.com/TheBeerFriends

Instagram: http://instagram.com/TheBeerFriends

Email us: [email protected]

Some recent news of breweries partnering with companies outside the alcohol industry has us thinking about the future of Craft Beer and what we can expect in the year ahead. Two craft brewers have made major deals in the sports world as other brewers partner with some major food service companies. Also, with the release of some rare beer in late 2017 the guys discuss what whales they might seek out in the new year.