Beer I AM Podcast

 Rob Wilson is our September podcast guest, he's the CEO of Toast Ale and Chief Toaster and he's come on Beer I Aam to tell us his incredible story. It turns out that his company makes beer with bread to help with food waste, but this social entrepreneurship is nothing new for Rob, he's founded social change organizations and various businesses over the years. He ran Ashoka Fellow UK before joining Toast Ale, a company that supports entrepreneurs to scale systemchanging businesses. 

In 2004 he founded READ InternaIonal, a Tanzanian student volunteer-led development organization which, to date, has provided over 1.5 million books to school children and created 100 school libraries. In 2012 he co-founded Generation Change, a partnership of the UK's leading youth social action organizations, which helps 600,000 young people a year to take positive action in their local communiIes. He has also recently co-founded the youth-led campaign Undivided, a non-partisan campaign set up to get the best possible Brexit deal for young people. And if that wasn't enough, in 2011 he co-authored, with his wife Nikki, a book on social entrepreneurship in Africa called On the Up. 

So lot`s to talk about with Rob. Listen to the podcast on your favorit podcast channel.

Why does it matter? Am i ready for fundraising. You have to be aware that you have to run, grow ad develop the business and at the same time whilst fundraise. Therefore this is a very challanging process . You and your team have to be fully prepared for this.

Some topics I cover:
1. What types of inevstors are there?
2. How to approach them?
3. How to prepare for the meeting?

Mostly people only share about the the great succeses whilst I would say the failures are probbaly the cases you learn most from.

In  this podcast I talk about 4 key #failures:

1.Align expectations before founding.
2.Premature scaling
3.Broken founding team
4.No product market fit

Omnipollo was founded in Stockholm by #HenokFentie and #KarlGrandin in 2010. 

A common friend of Henok and Karl saw that the two had similar views and introduced them to each other.  We talked in our podcast about how they first discussed thei plans to set up a brewery and what has been essential in the first discussions. 

Omnipollo has been Swedish a "#gypsy #brewery", meaning that the brewery designs and markets their beers, but the beers are physically brewed at other breweries. Henok and Karl have had a very clear view about this. Growing sustainably through regional partnership. A complicated but well thought through journey. Now Omnipollo reaches a new milestone by creating an own brewery/church. The house of Omnipollo is ready and the first beers are running out of the brewery.

In the last part of the podcast we talk about the endgame and where Henok sees Omnipollo going forward.

I couldn`t have wished for a more open and frank talk. Henok is an inspiring entrepreneur in the beer industry and I think there is bright future for Henok, Karl and #Omnipollo.

Thomas Tyrell the Brewing Nomad has collected so much brewing knowledge over the years. In this podcast we are discussion the term Craft and why it is so often missunderstood. He takes his knowledge from VLB, Craft brewing projects and the Stone brewing time and refelcts on topics like:

- The definition of CRAFT
- Is it essential that craft involves manual work? Especially as the word Handwerk very specifically relates to manual work. 
- Why do we find handmade products so appealing?
Or is CRAFT just a terminology for a movement? And what does it want to achieve?

This and a lot more, including the 7 standard Questions.

Elisa Raus from Germany is the winner of the sixth World Championship of Beer Sommeliers which took place on September 27, 2019 in Rimini, Italy. Due to corona the 2 year title will be extended into 2022.

The 30-year-old Head of Media at the Störtebeker Brewery from Stralsund, Germany, is the first female winner in this contest. We talked about the role of the beer sommelier andwhat it takes to become a Beer sommelier? 

In our conversation we talk about the profession as a beer sommelier and how it compares to a wine sommelier. Can it become a full time job and can someone make a living as a beer sommelier?

Elisa succeeds in giving an emotional and engaging beer presentation and has a mission to convince as many persons as possible of enjoying a beer for any occasion. She has definately convinced me during our talk and I`m sure you´ll enjoy this podcast with Elisa.

David and I have a great chat about. How creativity is key to his success story and who has inspired him throughout his career.

It is an unusual story, from studying Art as a German in the Netherlands to become a craft brewer in China. It has been a bumpy but fascinating road, we talk about how David and his partnerdeveloped their first 2 beers based on local ingredients and everything they could find on the local market.

At the end we cover 7 questions about David:
Question 1: What’s something you’ve learned in navigating through this uncertainty?
Question 2: What has been the best advice you have been given?
Question 3. Which part of running running your own business do you find as the hardest?
Question 4: What do you do differently than most other people?
Question 5: How do you proceed when there’s no right answer?
Question 6: What future opportunities will be born from recent events?
Question 7: What small change has made a big difference in your life?

“I have the dust of the malt in my blood” says Michele Cason President of the Asso Birra

The Italian beer market

The Italian beer market has grown over 29% from 2009until 2019. All segements of the market have grown. Craft, Imports and exports, why? Michele will explain during the Podcast and also gives an outlook why the Italian beer market remains attractive even though we have seen a recent setback in 2020.

How the culture of beer competely changed in Italy

“Italian people want to know abou the Terroire, the heritage and the people behind the brand/beer” Italy has now more than 7000 beers and the Italians seem to be still thirsty for more variety of choice.

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