Beer I AM Podcast

“Chinese beer market is preimmunizing incredibly fast” says Euan McLeish Managing Director Bernstein

Talking about the Chinese beer market 

The Chinese beer market is just under 400m HL and as been stagnating to declining since 2014. The last couple of years there is a trend towards more premium offerings and it is developing incredibly fast.

Food delivery apps & online marketing

“If you know what people are eating through a food delivery app, you can than also put very interesting beverage offerings in front of them”

We close out our discussion talking about the forecasts of Willem van Waesberghe from Heineken and Jaap Rommelaar of Zoomagri.

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Andries chats to Willem van Herreweghe. Willem is on the Board of the famous Timmermans brewery and works as a technical advisor for a number of breweries across the globe.

An absolute Beer expert who has a deep passion for brewing and understanding the history of beer. He invested very early in a brewery in Poland and currently advises a brewery in China. He has such a broad knowledge of the industry and therefore a must listen too for all beer industry lovers.

#podcast #craftbeer #timmermansbrewery #beeriam #barrelaged

Daniel Trivelli is the founder of the Copa Cervezas de América (CCA) founded in 2011. Before founding the CCA he worked at Maltexco, as Sales Manager, where he developed Malt sales in the USA and Mexico, developing a strong networks within the beer industry in the American continent.

The competition in which more than 1,800 brewers from all over the world participated, awards a total of 180 medals in various categories. The events business has been badly hit by the covid-19 implications. Daniel is confident about the future and explains South America remains to be excited about craft beer and how he reinvented their business to accomodate the situtaion.

In 2015 Daniel also founded the first beer institute in the Spanish speaking Latin America.  With the clear goal to improve the technical expertise and knowledge of the craft brewers and to foster the craft beer culture along beer lovers.

Daniel has inspired many brewers across the world and I hope you`ll enjoy another inspring beer story.

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Heineken has been around for over 140 years and is one of the most globally recognized beer brands today. The brewing process consisting of utilizing only four ingredients: Malt, hops, Yeast and water and still there are so many secrets to be discovered. I spoke to Willem van Waesberghe, Heineken’s Global Brew Master to learn about his journey within Heineken. He is with Heineken since 1995 and eight years as the global head brewer. 

He loves beer and talks about the beers you`ll find in his fridge. These days you`ll also find a Heineken 0.0 in his fridge. Willem explained how commerce and marketing drove the agenda on 0.0 and the technicalities of developing a great alcohol free beer that can carry the name Heineken.

13th Generation brewery owner: Jan Paul Rutten
Spending a morning in the south of Holland, Limburg, in the most sustainable brewery was an absolut delight. 13th Generation brewery owner Jan Paul Rutten took the time to talk about the story of Gulpener. 

For a brewery owner, Jan Paul had an unusual career. He studied Medicine and worked for several years as a doctor until he joined the board of Gulpener and felt there is a chance to change something for the positive. 

We are diving in the sustainability agenda of Gulpener through local sourcing of barley, hops and building a new brewery for the next Generations. We also discuss the difficulties of being relatively small and still trying to get this beautiful story across to the consumers.

In this podcast I had the chance to spend a morning with Michel Ordeman the head of church at Jopen brewery in Haarlem (the Netherlands). Michel and his wife Lydian have founded the company and grew it to probably one of the most succesful craft brwers in the Netherlands.

During this podcast you`ll learn about how it all started and what the challanges have been. Where he is standing today after and what his future plans are with the business. He explains how is growing the team and setting the guard rails for further national and international growth.

Jef Versele, the 6th generation owner of van Steenberge brewery talks about taking over the business and investing in quality to sustain in the market for quality belgium beers.

The company was founded in 1784 as “de Peer” and it`s flagship brands are Augustijn, Piraat and the Gulden Draak. Jef talks about everything that inspires him, the difficulty in the Corona phase and the importance of family. A great story of an entrepreneur in the beer industry.

Podcast with Jef Versele of van Steenberge brewery. Just a short teaser before Publishing next week the full Episode.

The world of malting is often hidden for many consumers and not transparent at all. Daniel huvet a former CEO of the one of the largest malting Groups, Malteurop, talks About his views. In the first section we talk about him joining the malt Industry and the early M&A in France. In second section we talk About the Impact of COVID-19 on the brewing and the malting Industry. In the last section Daniel Reviews his experence in China and Vietnam and the lessons he learned. Well worth it to listen into this podcast.

#malt #brewing #crafbrewing #malteurop #corona # Mergers #acquisitions #ceo #france

COMING SOON: We`ll publish the 3rd Podcast on the 04.06.20. 
#maltindustry #beerindustry #Impactcovid19