A lot of contractors think they need more marketing…

But what if the real issue is that their offer simply isn’t compelling enough?

In this episode, Rhydon sits down with legendary direct-response marketer John Dwyer, founder of The Institute of Wow, to break down the psychology behind marketing that actually gets attention—and drives action.

With more than 30 years of experience helping major brands like McDonald’s, KFC, and 7-Eleven, JD brings a completely different perspective to the trades world: why some businesses become unforgettable while others blend into the noise.

Together, Rhydon and JD dive into what contractors can learn from major consumer brands, how to create “wow factor” marketing, and why standing out today requires more than just running ads or posting on social media.

This conversation is all about understanding what makes customers pay attention—and what actually motivates them to buy.

For the #TradeCrew, this episode is a masterclass in positioning, branding, and building a business people remember.

Whether you’re HVAC, plumbing, electrical, or anywhere else in the skilled trades, this episode will challenge how you think about marketing, differentiation, and customer experience.

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🎵 Music credit: Alex Grohl