Before The Bestseller

Today we’ve got one of the most humble entrepreneurs/authors I know. After selling 2 million-dollar tech companies early on, he spent all his money and ended up broke. From there, he’s built incredibly strong values which have built him back into the Mike Michalowicz we all know today.

Mike started off his author career as The Toilet Paper Entrepreneur, who after buying 20K copies of his book personally and selling none of them - realized he needed to find another way.

He finally started selling copies when the moms of the students he was speaking in front of, started to take to the book. 

The rest is history.

He’s now gone on to write 7 bestselling books. You might have heard of Profit first which has over 5,000 reviews on Amazon and he just released Get Different, which has already sold thousands of copies so we’ll also talk about that as well.

There’s so many takeaways in this show, from finding your core niche, to things to avoid spending your time on, and at the end, Mike also gives us 5 80/20 book launching tactics.

Let's dive into our chat with Mike.

Mike's new book: Get Different
Mike's podcast: Mike Up In Your Business

FREE Amazon Advertising Course

Welcome to the Before The Bestseller Podcast

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement. 

• How did this author write a story that would resonate with thousands of people?
• How did they launch their book to the top of the Amazon, WSJ, and NYT charts?
• Did they have a following before the book or did they build it with the book?
• How did they get their readers to go one step further with them, to hire them as a coach, join their masterclass, or even just subscribe to their email list?
• What did they do that others should not waste their time on?
• How were they able to bring something so passionate to life when so many of us struggle to even find our passion?
• How can we take what they taught us, and apply it to our own journey towards a purposeful life?

These are just some of the questions you’ll be hearing from me as we dive into books like:

• Profit First by Mike Michalowicz
• The First 90 Days with Michael Watkins
• Dave Chesson on how he started writing books, became the go to person on amazon book optimization, and then launched a 7/8 figure software business from it
• Melissa Feick who built multiple 6-figure businesses onto the back of her book
• Hayden Crabtree who had no following  but was financially free by the time he left college via real estate. He then built his following with his book, Skip the Flip
• Brian Meeks, who made 6-figures as a fiction author writing in the woodworking/guinea pig niche and is now working with another guest...
• Jesse Krieger who’s building powerfan.io, an NFT creation platform for creators to monetize their work and show us the next generation of publishing
• Jon Spoelstra - sports marketing legend who had his forward written by MarK Cuban and now writes fiction books
• Chad Stewart who emailed every middle school teacher in the US to do a classroom visit and then also created an institute around his book to make it newsworthy. He’s just signed a movie deal.
• Steve Anderson who wrote The Bezos Letters, a WSJ bestselling book, that started off as just a lead magnet
• Mike Capuzzi who coined the term shook, a genius way for business owners to have a book
• Krista Mashore who’s a 2 comma award recipient from ClickFunnels

I’m only bringing on authors who've successfully published books themselves and actually make money from their publishing whether from the books or the backend so we can walk away with the exact blueprints on how they got to where they are now.

One thing you’ll notice about all of these authors is that they’re hitting their potential. That’s why I do what I do, it’s why you’re listening to this, and we get to learn about how these top authors were able to build their dream life, having real impact, providing us with the exact blueprint for how they did it.

This is a new show so feedback will be critical, give it to me, the good, the bad, the ugly how can I make this an even more enjoyable experience for you? How can I make it more worth your time? I know there’s a ton of places your attention could be right now so I want to make sure you know you can always count on me to give you exactly what you need, when you need it. Let me know who you’d like me to have on, let me know what questions you want me to be asking.

So hit subscribe leave a review and let’s reach our full potential together. My biggest fear in life is getting to the end of my life, whenever that may be and having regret. It’s whaat makes old people grumpy, why they yell at kids making noise and having fun, I don’t want to be that old person, I don’t want you to be that old person, let’s do this. Let’s go Before The Bestseller.