In this week's Saturday Strategy Session,  I share all about how you can layer ads into your holistic marketing strategy to amplify the work you're doing

We chat about...

• The three different types of ads I recommend you run to complement your holistic marketing strategy.
• How to work smarter not harder when you're still a solopreneur and trying to do ALL the marketing things
• The three most important things to focus on for each piece of your marketing

Links from the Episode

JOIN MY UPCOMING FREE CLASS ON DECEMBER 15TH 

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s inspiring teacherpreneur journey is with Beth Hall from Coach Hall Writes.  I loved chatting with her about the different seasons of growth in her business.  It’s so inspiring to hear about how she has made the journey her own!

Learn how Beth Hall decided to make videos on YouTube and eventually on TikTok to teach AP language in one minute or less!

About Our Guest

In 2019, she began a YouTube channel called Coach Hall Writes as a medium to allow her to supplement her students’ instruction outside the classroom. Beth’s videos quickly gained notoriety among AP Language and Composition teachers and students because of the videos’ conciseness and clarity. In 2020, Coach Hall Writes YouTube Channel was listed as one of the top resources AP Lang teachers felt was most helpful in preparing their students for the AP Language and Composition exam. In the two and a half years since starting her YouTube channel, Beth has helped hundreds of AP Lang teachers and thousands of AP Lang students learn to craft stronger rhetorical analysis essays as they prepare for the AP Lang exam.

Connect with Beth: 

IG: @coachhallwrites

YT: www.youtube.com/coachhallwrites

Coach Hall Writes Facebook Page

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

You finally decide to start running ads for your teacher business, but you're struggling to decide between investing in Pinterest ads or Facebook ads.

Join Jenzaia and Emilee Vales as they share all their strategy secrets about Pinterest and Facebook ads so that you can figure out which platform is right for you. 

In this episode, you will learn: 

• What the main differences are when creating campaigns for each platform
• Compare how to get started on each platform 
• Why it could be beneficial to diversify your paid advertising

About our Guest

Former teacher turned Pinterest Marketing and Ads Strategist, Emilee thrives off of diving into her clients' data and analytics to create personalized strategies that will ultimately turn their traffic into profit! When she's not obsessing over how she can take her clients further with their marketing strategies, or educating her students on how to take their business to the next level with Pinterest, she's chasing around two sweet little girls or spending time with her husband. After feeling called to be at home with her kids and leaving the teaching world, she can finally say she's living the work-at-home mom life that she thought was only in her dreams.

Connect with Emilee!

Website: www.emileevales.com
IG: @emilee.vales
TikTok: @emileevales
Pinterest: @emileejvales
Facebook: EmileeVales
Grab Emilee's 3-Step System for Automated Sales on Pinterest 

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session,  I share all about the differences, pros, and cons of paid and organic growth when it comes to marketing your teacher business. There is a lot of misleading information out there and in this episode, we break it all down. 

• We talk all about why paid growth is just necessary for the digital age that we are in BUT I also share the type of paid growth that I DON'T recommend 
• I share my best tips for where to start when you're ready to start using paid ads to grow your biz 

Links from the Episode

JOIN MY UPCOMING FREE CLASS ON DECEMBER 15TH 
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we take a deep dive into figuring out if you are ready to hire a Facebook ads strategy. Everywhere you turn on social media you see ads and you might be thinking to yourself that it is time that you take the leap. This is a notebook and pen kind of episode. Trust me!

• We talk all about the initial steps and milestones in your business you should reach first before even running ads 
• I share my top tips for what to look for when hiring a Facebook Ads Strategist

You're not going to want to miss this episode!

Links from the Episode

Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___

Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, I share with you the five tips for launching a new course, program, or membership in the new year! I also talk about something new that I've tried when it comes to emailing my list. 

Now we've all heard that to launch we need to have an email list, be everywhere, do all the things, but what are the most important things that we should focus on if we want to launch in the next few months?

I break down all my best tips in this episode! 

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___

Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s inspiring teacherpreneur journey is from Michelle Walker. 

Michelle is a teacher turned Virtual Assistant. After her maternity leave, she decided to start her freelance business in the midst of the pandemic while still teaching remotely full-time. Her goal was to be able to work from home and be with her son. She began her business journey working with TpT sellers and other teacherprenuers. Now, Michelle has officially left the classroom and is close to being overbooked in her business, providing virtual assistant services to a variety of different clients.

We chat all about how Michelle got started, what it was like teaching remotely and balancing her business, and even how she became a first-time mom during the pandemic. This is an inspiring story you don't want to miss!

I hope you enjoy this chat as much as I did!

Connect with Michelle Walker
Instagram: @heymichellewalker

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast
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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about one really important metric that you want to be paying attention to in your ads manager. That is the CTR. 

CTR stands for click through rate and you want to pay attention to this when understanding how successful your ads are. In this short but jam packed episode, I talk all about the different ways to look at your data and why your click through rates matters.

To ask me questions all about CTR and other ways to look at your ads data, come join me in my free Facebook group. 

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___

Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s inspiring teacherpreneur journey is with Ashley Mikkelsen of Srta Spanish & Teach the Teacher Author.

Ashley is a Spanish teacher turned small business owner.  She's been a teacher-author for years, researching and improving her social media strategy to streamline the process. increase growth and engagement, and of course, conversions.

Ashley started creating content and sharing about what she's learned to help other teachers who are working on their own businesses!  She particularly has a passion for Instagram as a way to grow a community and connection with the audience, but also has experience working with WordPress, Pinterest, Facebook, Instagram, and YouTube as ways of marketing resources!

We chat all about...

• Where to get started with IG as a teacherpreneur
• How to decide your content pillars 
• Low-stress ways to increase brand awareness in your content
• The importance of using hashtags and the different content types effectively

and so much more!

I hope you enjoy this chat as much as I did!

Connect with Ashley
Instagram: @teach.the.teacherauthor
Website: teachtheteacherauthor.com
Facebook Group: Instagram for Teacher Authors

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: [email protected]
Facebook Tips & Strategies for Teacherpreneurs (The Market, Scale, Grow Community)

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s inspiring teacherpreneur journey is with Shelly Leiser of TeacherVA.com

Shelley Leiser is a former teacher and owner of TeacherVA.com. 

After teaching secondary ELA, Speech, and Theatre for over a decade, Shelley decided to take her interests outside of the classroom. In 2019, after years of listening to online business podcasts, Shelley decided to use virtual assisting and online freelancing as a means for earning money and writing her own exit ticket out of the classroom. 

In 2020, Shelley founded TeacherVA.com, a business dedicated to bridging the gap for teachers between the online business world and the classroom. TeacherVA.com provides virtual assistant training to classroom teachers who are looking for a little extra financial freedom either to supplement their teaching or help set them up to move on to a new career. 

We chat all about 

• Shelly's journey to becoming a VA
• The importance of having options and how she could help teachers feel like they have options
• how taking a step away from the classroom for a year or two can make the world of difference in the happiness of an educators
• finding a schedule that works for you when working for yourself at home

and so much more!

Shelly’s passion for helping fellow teachers truly shines through in everything she does, which made this conversation so inspiring!  I hope you enjoy it as much as I did.

Connect with Shelly
Instagram: @teachervirtualassistant
Website: TeacherVA.com
Facebook Group:  Teacher Virtual Assistant

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]