In the first episode of BEFORE ZERO, Danilo is joined by Jessie Cabrera, a singer-songwriter based in Winnipeg, Manitoba. As self identified artists, musicians, and creatives, Jessie and Danilo delve into the importance of ones own self given identities, the ones given to you by peers and friends, and the ones determined by your audience. We compare and contrast the creative versus the artist, the producer versus the beatmaker, singers versus singer-songwriters, and other identifications within the artistic and creative industries.