Talking about money doesn’t have to be intimidating, and the Seedly Personal Finance Festival proves it. Recorded live at Marina Bay Sands during the 2025 edition of Singapore’s largest personal finance event, this episode of the DollarsAndSense Podcast goes behind the scenes with Rohit and Ayush from the MoneyHero team.

We unpack what it really takes to organise a 5,000-person finance festival, from managing last-minute date changes due to the general elections to coordinating over 70 speakers and 35 financial brands. The conversation also explores why localisation matters, how finance content is made relatable to everyday Singaporeans, and what makes people show up early on a Saturday to learn about money.

Plus, we dive into the future of the Personal Finance Festival — potential expansion into new markets, the idea of smaller thematic events, and how community-driven financial education continues to evolve.

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