In this episode of Behind The Bargains, we break down real-world strategies for building and scaling a business in the appliance space to help EJ’s Appliance Repair ... and SALES! out. From marketing that actually works to lessons learned from running a repair website, we cover tools and tactics that small business owners can use right now. #appliances #podcasts #appliancepodcast #BehindTheBargains00:00–01:12 : Introduction01:13–11:33 : Marketing Strategies11:34–17:40 : EJ’s Website17:41–24:08 : Insights for Smaller Businesses24:09–28:32 : Optimizing Internet Growth28:33–33:57 : Networking33:58–42:47 : Chargebacks42:48–43:18 : Closing Remarks

EJ explains his philosophy behind selling people on repair while Scott and Matt bring their experienced knowledge of the sales room floor to the table.0:00 Intro to Behind the Bargains0:12 Meet Matt & Scott: EJ’s Mentors0:38 Business Challenges After Time Off1:08 Balancing Work in vs. on the Business1:35 EJ’s First MSA Convention Experience2:56 Industry Trends: Basket Bushing Demand3:32 Struggles of Being Your Own Best Employee5:50 Training Techs for Sales Roles8:09 Understanding Customer Needs for Sales10:12 Lifestyle-Based Appliance Recommendations12:09 Transitioning Techs to Sales Mindset13:42 Repair vs. Replace for Younger Customers16:15 Cost Analysis: Repair vs. New Purchase18:16 High-End vs. Low-End Appliance Repairs19:47 Learning from Appliances Unboxed21:51 Dishwasher Cycle Preferences & Polls22:26 Personal Dishwasher Experiences23:33 Extended Warranties: Generational Divide25:55 Covid’s Impact on Appliance Quality27:24 Selling Extended Warranties29:32 Consumer-Driven Quality Issues30:39 Scratch & Dent vs. New Appliance Risks32:05 Importance of Manuals & Video Guides34:04 Protection Plans vs. Warranties35:17 Home Warranty Pain Points36:02 Upcoming Grand Opening & Google Profile36:18 Closing & Call to Subscribe

EJ, Brad, Matt, and Scott spill retail secrets in Behind the Bargains! Can a $150 dryer tank your scratch and dent store’s profits? EJ shares Week 2 at EJ’s Appliance Repair and Sales, from e-commerce wins to upselling tricks. Learn why trust and price tags matter and how to avoid low-margin pitfalls. Packed with pro tips for appliance retail success! Watch now! Like, subscribe, share your sales hack! #ScratchAndDentAppliances #ApplianceRetail #BehindTheBargainsChapters:0:00 - Intro & $150 Dryer Debate1:00 - EJ’s Store Update: Week 23:00 - Building Trust for Phone Sales9:00 - Matching Customer Needs12:00 - Salesperson Traits & Training18:00 - Crafting Perfect Price Tags29:00 - Why $150 Dryers Hurt42:00 - Laundry Demand & Upselling

Behind The Bargains BLASTS OFF with Episode 1, and it’s an absolute FIRESTORM! Scott, Matt, EJ, and Brad are PUMPED, diving into EJ’s WILD leap from 10,000+ appliance repair calls to launching a scratch and dent appliance store! EJ spills how his repair hustle fuels his sales swagger, while Matt unleashes MEGA strategies for snagging profitable, credible products that sell like hotcakes. Scott’s grilling—how do you keep customers from drowning in options? Brad, the big-box retail guru, drops BOMBSHELL wisdom: too many fridges = confused shoppers!

Timestamps:

0:00 - Introduction: EJ’s Journey from Repair to Sales

1:30 - Celebrating 10,000 Service Calls: Leveraging Repair Experience

3:45 - Chapter 1: Building Credibility in Appliance Sales

Why trust from repair work gives EJ a competitive edge

Matt’s advice on choosing reliable, brand-aligned products

7:20 - Chapter 2: Defining Your Customer Avatar

EJ’s premium brand strategy as a veteran-owned business

How pricing impacts customer demographics and experience

12:00 - Chapter 3: Showroom Layout Strategies

Brad’s experience with large showrooms and avoiding overwhelm

Matt’s “museum docent” effect and the power of curated displays

18:30 - Chapter 4: Creating Kitchen Suites and Packages

Why grouping appliances boosts visualization and sales

Real-world examples of effective fridge-range pairings

Subscribe for more insights on appliance sales, retail strategies, and EJ’s journey as he builds his business! Drop your questions or experiences in the comments below, and let us know what you want to see next! 🚚📦

#ApplianceSales #RetailStrategy #ShowroomDesign #BusinessJourney

BOOM! Behind The Bargains is BACK with a WILD Episode 2! Scott, Matt, and EJ dive into EJ’s FIRST scratch and dent truckload—40 appliances, no lift gate, pure chaos! From transloading hacks to Sprinter van dreams, they unpack delivery logistics and sales cycles. Watch our INSANE truckload video for the action! Will EJ’s budget trailer deliver? Like, subscribe, share your hustle story! Shop our scratch and dent deals! #ScratchAndDentAppliances #ApplianceSales #AppliancePodcast #NEUOutlet #ApplianceBusiness00:00 - Introduction00:23 - EJ’s first truck and Scott’s Adice05:11 - Sprinter Van vs Truck 09:45 - Branding and Delivery Pricing14:01 - Big Box vs Independent Delivery17:50 - Scott and EJ’s pricing plans 19:27 - What it means to be a salesman27:30 - EJ’s Sales and Repair29:30 - Sales Cycles35:24 - Closing Remarks