Behind the Book Cover

Behind the Book Cover

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Behind the Book Cover episodes

  • Rory Vaden on the Keys to Success—and The NY Times Bestseller List
    Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television and in several other major media outlets. As a world-renowned speaker, His Tedx talk has been viewed nearly 3 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 speakers in the world by Inc Magazine and was recently inducted into the professional speakers Hall of Fame. He is the Co-Founder of Brand Builders Group where he teaches people to build their influence, their reputation and their personal brand.   But we didn't talk about that...well, we didn't talk ONLY about that, anyway. We also chatted about being born in a trailer park, moving multiple times throughout childhood and the keys to success.   We also talked about his SPECIAL GIFT only for you guys: a free call to talk about building your brand. To schedule it, go to www.brandbuildersgroup.com/lighthustle/
    43 min
  • Rory Vaden on the Keys to Success—and The NY Times Bestseller List

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 


    Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television and in several other major media outlets. As a world-renowned speaker, His Tedx talk has been viewed nearly 3 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 speakers in the world by Inc Magazine and was recently inducted into the professional speakers Hall of Fame. He is the Co-Founder of Brand Builders Group where he teaches people to build their influence, their reputation and their personal brand.   But we didn't talk about that...well, we didn't talk ONLY about that, anyway. We also chatted about being born in a trailer park, moving multiple times throughout childhood and the keys to success.   We also talked about his SPECIAL GIFT only for you guys: a free call to talk about building your brand. To schedule it, go to www.brandbuildersgroup.com/lighthustle/
    45 min
  • Brian Kurtz on Surviving Cancer, a Stroke...and Business
    Brian Kurtz has been a serial direct marketer for almost 40 years. Just how successful has he been at that, you ask? Well, in his first job, company revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).   His first book, The Advertising Solution, was released in October of 2017 while his second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, was released in April of 2019.   Well, that last book release didn't exactly go as planned. How? Well, most people find book releases stressful but Brian's was more stressful than most: he had a stroke that week.   The experience changed everything for him. Hear how in this episode. And get a copy of Overdeliver, as well as the crazy amazing bonuses he has overdelivered at overdeliverbook.com.   DO YOU HAVE A BOOK IN YOU? GO TO WWW.FUTUREAUTHORQUIZ.COM TO FIND OUT.
    47 min
  • Brian Kurtz on Surviving Cancer, a Stroke...and Business

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 


    Brian Kurtz has been a serial direct marketer for almost 40 years. Just how successful has he been at that, you ask? Well, in his first job, company revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).   His first book, The Advertising Solution, was released in October of 2017 while his second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, was released in April of 2019.   Well, that last book release didn't exactly go as planned. How? Well, most people find book releases stressful but Brian's was more stressful than most: he had a stroke that week.   The experience changed everything for him. Hear how in this episode. And get a copy of Overdeliver, as well as the crazy amazing bonuses he has overdelivered at overdeliverbook.com.   DO YOU HAVE A BOOK IN YOU? GO TO WWW.FUTUREAUTHORQUIZ.COM TO FIND OUT.
    49 min
  • Natasha Case on Building the Biggest Female-Owned Ice Cream Biz
    Natasha Case is the CEO and co-founder of Coolhaus, which is the is the leading women-owned ice cream business at grocery stores. If you're craving it right now, have no fear: it can be found in 7,500+ gourmet grocery stores.   She has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, and was recently named UCLA LGBTQ+ 2019 Alum of the Year. She co-hosts the podcast, ‘Start to Sale’ through Eater/Vox Media.   She is also my business idol; in fact, when I first started brainstorming the entrepreneurs I wanted to interview, she was at the top of my list. (YES I said that last week - if you listen in sequential order - and here's the crazy part: Suzy Batiz and Natasha Case are my TWO business idols and both of these interviews actually happened on THE SAME DAY.)   Anyway...it was a true delight to discover that she's funny, cool...and very open about the challenges of opening a business with her life partner. Listen to find out how a business that started with an engine-less truck purchased off of Craig's List has evolved into a $500+ business...and the struggles that came along with it.   Should you be sharing your story? Go to www.futureauthorquiz.com from your computer to find out.
    25 min
  • Natasha Case on Building the Biggest Female-Owned Ice Cream Biz

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 


    Natasha Case is the CEO and co-founder of Coolhaus, which is the is the leading women-owned ice cream business at grocery stores. If you're craving it right now, have no fear: it can be found in 7,500+ gourmet grocery stores.   She has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, and was recently named UCLA LGBTQ+ 2019 Alum of the Year. She co-hosts the podcast, ‘Start to Sale’ through Eater/Vox Media.   She is also my business idol; in fact, when I first started brainstorming the entrepreneurs I wanted to interview, she was at the top of my list. (YES I said that last week - if you listen in sequential order - and here's the crazy part: Suzy Batiz and Natasha Case are my TWO business idols and both of these interviews actually happened on THE SAME DAY.)   Anyway...it was a true delight to discover that she's funny, cool...and very open about the challenges of opening a business with her life partner. Listen to find out how a business that started with an engine-less truck purchased off of Craig's List has evolved into a $500+ business...and the struggles that came along with it.   Should you be sharing your story? Go to www.futureauthorquiz.com from your computer to find out.
    26 min
  • Suzy Batiz on Surviving Trauma to Build a $500 Million+ Company
    Suzy Batiz is the founder of Poo~Pourri and supernatural. She experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.   She's been featured by leading publications including Forbes, CNBC, Fast Company and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner. She's given presentations for Conscious Capitalism, Google, HustleCon, SXSW, Create & Cultivate & the In goop Health summit.   AND she was my dream guest...my White Whale, if you will. And I got her! She does not disappoint. Listen if you want to hear the clearest explanation I've ever gotten on how early life challenges play into success and so much more.   Should you be telling your story? Go to www.futureauthorquiz.com from your computer to find out.
    30 min
  • Suzy Batiz on Surviving Trauma to Build a $500 Million+ Company

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 


    Suzy Batiz is the founder of Poo~Pourri and supernatural. She experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.   She's been featured by leading publications including Forbes, CNBC, Fast Company and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner. She's given presentations for Conscious Capitalism, Google, HustleCon, SXSW, Create & Cultivate & the In goop Health summit.   AND she was my dream guest...my White Whale, if you will. And I got her! She does not disappoint. Listen if you want to hear the clearest explanation I've ever gotten on how early life challenges play into success and so much more.   Should you be telling your story? Go to www.futureauthorquiz.com from your computer to find out.
    32 min
  • Joe Clark on Finding Friendship, Market Crashes & More

    Joseph A. Clark, CFP, is a Certified Financial Planner and has been in the financial services industry for more than 30 years. He is the Managing Partner of The Financial Enhancement Group, LLC, an asset management and financial planning firm based in central Indiana. The firm currently manages more than $450 million serving families in 31 states. Joe is also a former Adjunct Assistant Professor at Purdue University, having taught the Capstone course for the Financial Counseling and Planning program for 7 years. He is a Charter Member of Ed Slott’s Master Elite IRA Advisor Group and has appeared on various national and local media outlets. Joe writes a weekly column for The Herald Bulletin and is the host of a weekly radio show called “Consider This” that airs on WIBC Saturday’s 6-7am, as well as other stations throughout the country.   

    But we didn't talk about any of those accomplishments during our chat. Oh, no. We talked about WHY he accomplished so much, in particular the way his childhood struggles and the vagaries of life contributed to his success. Do you remember looking for a friend during recess? Do you want to know how that relates to managing money? Listen to find out more.

    40 min
  • Joe Clark on Finding Friendship, Market Crashes & More

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 


    Joseph A. Clark, CFP, is a Certified Financial Planner and has been in the financial services industry for more than 30 years. He is the Managing Partner of The Financial Enhancement Group, LLC, an asset management and financial planning firm based in central Indiana. The firm currently manages more than $450 million serving families in 31 states. Joe is also a former Adjunct Assistant Professor at Purdue University, having taught the Capstone course for the Financial Counseling and Planning program for 7 years. He is a Charter Member of Ed Slott’s Master Elite IRA Advisor Group and has appeared on various national and local media outlets. Joe writes a weekly column for The Herald Bulletin and is the host of a weekly radio show called “Consider This” that airs on WIBC Saturday’s 6-7am, as well as other stations throughout the country.   

    But we didn't talk about any of those accomplishments during our chat. Oh, no. We talked about WHY he accomplished so much, in particular the way his childhood struggles and the vagaries of life contributed to his success. Do you remember looking for a friend during recess? Do you want to know how that relates to managing money? Listen to find out more.

    42 min

About Behind the Book Cover

From the publisher's feed

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

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