Behind the Book Cover

Mike Bayer, also known as Coach Mike, is Founder and CEO of CAST Centers and author of the Best Self: Be You, Only Better.   His career began over 12 years ago as a mental health and addiction counselor. After a residency at The Hazelden Foundation, Mike spent five years in the field and became one of the leading interventionists in the country. He did crisis consulting for several of the country’s top treatment programs, including the Hazelden Foundation.   Fifteen years ago, he founded CAST Centers, a treatment center that provides a network of professional support – including doctors, psychologists, counselors, and instructors – to help clients heal and improve their mental health, emotional health, and their overall well-being.   He's a regular contributor to Dr. Phil, television’s #1-rated daytime talk show. He's also on the Dr. Phil Advisory Board, which consists of 18 of the most accomplished and respected health care professionals in the country.   In this episode, we discussed how you go from struggling with addiction to coaching high-end clients and then becoming a weekly Dr. Phil guest and selling over 100,000 copies of your first book.  

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Mike Bayer, also known as Coach Mike, is Founder and CEO of CAST Centers and author of the Best Self: Be You, Only Better.   His career began over 12 years ago as a mental health and addiction counselor. After a residency at The Hazelden Foundation, Mike spent five years in the field and became one of the leading interventionists in the country. He did crisis consulting for several of the country’s top treatment programs, including the Hazelden Foundation.   Fifteen years ago, he founded CAST Centers, a treatment center that provides a network of professional support – including doctors, psychologists, counselors, and instructors – to help clients heal and improve their mental health, emotional health, and their overall well-being.   He's a regular contributor to Dr. Phil, television’s #1-rated daytime talk show. He's also on the Dr. Phil Advisory Board, which consists of 18 of the most accomplished and respected health care professionals in the country.   In this episode, we discussed how you go from struggling with addiction to coaching high-end clients and then becoming a weekly Dr. Phil guest and selling over 100,000 copies of your first book.

Lauren Wallett is a woman of many occupations: business coach, personal coach, writer and my co-host on SHE-E-O, among other things.   We spend an insane amount of time together and this episode is real fly-on-wall stuff: basically what we talk about when there aren't mics around (btw the mics got screwed up and so the interview was done on my Iphone...sorry if it sounds wonky).   Only listen if you want to hear us confess those things we normally don't—getting into being attracted to dysfunctional men, STD's, skin picking and much more.   Oh, yeah.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Lauren Wallett is a woman of many occupations: business coach, personal coach, writer and my co-host on SHE-E-O, among other things.   We spend an insane amount of time together and this episode is real fly-on-wall stuff: basically what we talk about when there aren't mics around (btw the mics got screwed up and so the interview was done on my Iphone...sorry if it sounds wonky).   Only listen if you want to hear us confess those things we normally don't—getting into being attracted to dysfunctional men, STD's, skin picking and much more.   Oh, yeah.

Kevin Chiu is the co-founder of Catalyst, an NYC-based startup that has raised $5.5M from top venture capitalists like True Ventures & Work-Bench to build a customer data platform that helps tech companies reduce user churn and increase product adoption. Prior to starting Catalyst, he led sales teams at fast-growing companies like Greenhouse Software and DigitalOcean. Kevin also recently received the Forbes 30under30 award for Enterprise Technology entrepreneurs.   He is also two years sober, after a series of incidents that showed him he may have a drinking problem (including a time he got mugged while in a blackout). If you want to know the secret to getting sober and then raising millions of dollars, this one is a must-listen.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Kevin Chiu is the co-founder of Catalyst, an NYC-based startup that has raised $5.5M from top venture capitalists like True Ventures & Work-Bench to build a customer data platform that helps tech companies reduce user churn and increase product adoption. Prior to starting Catalyst, he led sales teams at fast-growing companies like Greenhouse Software and DigitalOcean. Kevin also recently received the Forbes 30under30 award for Enterprise Technology entrepreneurs.   He is also two years sober, after a series of incidents that showed him he may have a drinking problem (including a time he got mugged while in a blackout). If you want to know the secret to getting sober and then raising millions of dollars, this one is a must-listen.

In 2014, Willam (Bill) Freer launched the first Family & Friends SMART Recovery meeting in Washington, DC. He was elected to the SMART Recovery Board in 2017 and was named chair of its first Communications Committee. That same year, he became a founding Board member of SMART Recovery International. He helped write the SMART Recovery Five-Year Strategic Plan: Freedom from Addiction.   Now serving as President of SMART Recovery, Bill was a guest on our recent Light Hustle retreat where we were able to sit down and chat about the history of SMART, why this program appeals to certain types and how they have a special rule about how you can't trash AA, among other topics.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

In 2014, Willam (Bill) Freer launched the first Family & Friends SMART Recovery meeting in Washington, DC. He was elected to the SMART Recovery Board in 2017 and was named chair of its first Communications Committee. That same year, he became a founding Board member of SMART Recovery International. He helped write the SMART Recovery Five-Year Strategic Plan: Freedom from Addiction.   Now serving as President of SMART Recovery, Bill was a guest on our recent Light Hustle retreat where we were able to sit down and chat about the history of SMART, why this program appeals to certain types and how they have a special rule about how you can't trash AA, among other topics.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Todd Zalkins is an addiction specialist, private counselor, interventionist, and public speaker.   The author of the memoir, Dying for Triplicate, Zalkins was the subject of the award-winning documentary The Long Way Back: The Story of Todd “Z-Man” Zalkins, which documented his own descent into addiction as well as his relationship with the band members of Sublime.   Todd is the Founder and CEO of Four Keys, Inc., an integrative enterprise that encompasses four major aspects of recovery: interventions, treatment recommendation, private counseling, and public speaking & education.   We got to know each other at the recent Light Hustle Publishing retreat, where we talked about sharing our stories, ate s'mores (Todd's first!) and sat down to record a chat about addiction, publishing and what it was like growing up in the belly of the beast.

Todd Zalkins is an addiction specialist, private counselor, interventionist, and public speaker.   The author of the memoir, Dying for Triplicate, Zalkins was the subject of the award-winning documentary The Long Way Back: The Story of Todd “Z-Man” Zalkins, which documented his own descent into addiction as well as his relationship with the band members of Sublime.   Todd is the Founder and CEO of Four Keys, Inc., an integrative enterprise that encompasses four major aspects of recovery: interventions, treatment recommendation, private counseling, and public speaking & education.   We got to know each other at the recent Light Hustle Publishing retreat, where we talked about sharing our stories, ate s'mores (Todd's first!) and sat down to record a chat about addiction, publishing and what it was like growing up in the belly of the beast.