In this episode of Behind the Brand, Taylor and Kelly of Moxie Creative speak with Deb Krump, owner of Krump Benefit Consulting. Deb discusses her extensive experience in the insurance industry, specializing in supplemental insurance with Aflac and Medicare. She explains what supplemental insurance is, why businesses should consider offering it, and shares practical tips on how to get started. Deb also talks about her personal experiences in helping clients navigate insurance claims and the significant impact of these benefits on people's lives. Additionally, the episode delves into the importance of having a good support network and being actively involved in the community as a business owner.

00:00 Introduction to Deb Krump and Supplemental Insurance

00:32 Welcome to Behind the Brand

00:53 Meet Our Special Guest: Deb Krump

01:19 Understanding Supplemental Insurance

02:00 The Importance of Supplemental Benefits

02:25 Deb Krump's Journey and Expertise

03:30 Navigating the Complex World of Benefits

04:50 Real-Life Impact of Supplemental Insurance

09:01 Diverse Benefits Offered by Aflac

10:39 How Supplemental Insurance Supports Families

12:29 The Role of a Benefits Advisor

16:55 Why Businesses Should Consider Supplemental Insurance

21:08 Referral Sources and Networking

22:08 Challenges for Small Business Owners

23:00 Paid Family Medical Leave in Minnesota

24:47 Understanding Medicare

28:23 Aflac for Individuals and Small Businesses

32:37 Business Tips and Advice

36:49 Conclusion and Final Thoughts

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LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

This episode of 'Behind the Brand' focuses on the intricacies of successful internships from both a business and intern perspective. Taylor and Kelly from Moxie Creative share their own internship experiences and discuss what businesses should consider before hiring an intern, the dynamics of a strong intern-leader relationship, and future opportunities for their standout intern, Macki Deters. The conversation covers the responsibilities and challenges of hosting an intern, Macki contributions and growth during her internship, and advice for both interns and businesses to ensure a beneficial and impactful experience for all parties.

00:00 Introduction to Successful Internships

00:23 Meet the Hosts and Their Internship Stories

01:21 Kelly's Internship Journey

04:33 Taylor's Internship Experience

06:32 Challenges and Lessons in Hiring Interns

09:24 Macki's Internship at Moxie

15:25 Starting the Internship Journey

16:34 Taking on Creative Projects

17:37 Writing and Content Creation

18:29 Educational Background and Skills

20:22 Realizing the Fit

24:46 Reflecting on the Experience

27:16 Advice for Future Interns

30:08 Final Thoughts and Farewell

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of 'Behind the Brand,' we sit down with Anna Bovitz, the director of Project 37 and the creative mind behind B-Side Indie Music Cafe. We delve into the mission and history of Project 37, its community-driven initiatives, and the opening of B Side, an all-ages and sober music venue. Anna discusses the branding process with Moxie Creative, the challenges and successes of building a vibrant, inclusive space in Downtown St. Cloud, and the community's response. We also get insights into Anna's diverse background in music and graphic design and her role in fostering a growing music scene in St. Cloud. Tune in to learn how this unique venue has become a hub for connection, music, and art.

Chapters

00:00 Introduction to Anna Bovitz and Project 37

00:44 Welcome to Behind the Brand

01:56 Meet Anna Bovitz: Musician and Graphic Designer

03:03 The Origins and Mission of Project 37

04:30 Building the Community and Hosting Events

08:25 The Birth of B Side Indie Music Cafe

11:25 Creating a Sober, Inclusive Space

13:30 Creating a Unique Show Experience

14:01 The Branding Journey

14:46 Client and Designer Perspectives

16:25 Community Feedback and Success

21:09 Future Plans and Events

24:08 Advice for Aspiring Entrepreneurs

25:50 Conclusion and Final Thoughts

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of Behind the Brand, the team at Moxie Creative discusses the importance of community involvement in building a successful brand. Taylor, Kelly, and Isabella dive into why supporting local communities in central Minnesota is integral to their mission. They share personal experiences and discuss various ways they give back, including pro bono work, mentoring, and organizing events like the YMCA ProMat. The episode stresses that community involvement isn't just a project—it's a core value at Moxie Creative. Tune in for insights on how small businesses and solopreneurs can create lasting community impact while growing their brands.

00:00 Introduction to Moxie Creative

00:27 Meet the Team

00:51 The Importance of Community

02:19 Kelly's Journey and Community Impact

04:44 Mo's Community Involvement

06:22 Giving Back Through Design

07:40 The YMCA Promenade Event

11:23 Collaborative Efforts and Event Planning

13:09 Collaborative Design Process

13:38 Working with Brittany

14:00 Event Night Excitement

15:32 Mentoring Young Designers

18:28 Pro Bono Work and Community Involvement

20:51 Encouraging Community Engagement

22:45 Conclusion and Final Thoughts

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode, Jackie Kuehn (Hyndman) co-owner of Poppy Salon, shares the inspiring journey of building a successful salon in Central Minnesota. From its humble beginnings as a dream among friends to becoming an award-winning establishment, Jackie discusses the importance of customer service, staying ahead of trends, and the courage to pivot when necessary. The conversation also delves into the dynamics of running a family-owned business, the significance of continuous education, and the challenges and rewards of rebranding. Listeners will gain valuable insights into entrepreneurship and the salon industry.

Takeaways

• Poppy Salon started as a dream among friends.
• Customer service is a top priority at Poppy Salon.
• Staying ahead of trends is crucial in the salon industry.
• Continuous education for stylists is essential.
• Rebranding can be a necessary step for growth.
• Navigating business relationships requires open communication.
• Embracing feedback is vital for improvement.
• Supporting other salons fosters a positive community.
• Confidence and authenticity are key in business.
• Mistakes are valuable learning opportunities.

Chapters

00:00 The Birth of Poppy Salon

02:50 Building a Trustworthy Brand

05:36 Staying Ahead of Trends

08:40 The Importance of Continuous Education

11:15 Rebranding and Evolution

14:16 Navigating Business Relationships

17:09 Embracing Change and Feedback

19:50 Future Aspirations for Poppy Salon

22:38 Advice for Family-Owned Businesses

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of 'Behind the Brand,' the Moxie Creative team reflects on their major milestones, achievements, and learnings from their second year in business. Hosts Taylor, Kelly, and Isabella discuss significant moments such as award-winning projects, launching the company podcast, and onboarding new team members. They also delve into challenges faced, valuable lessons learned, and outline their aspirations for year three, emphasizing the importance of quality work, team collaboration, and strategic growth. Listeners are invited to celebrate with Moxie Creative and gain insights into the journey of building a successful branding and marketing agency.

00:00 Year Two at Moxie Creative: A Recap

00:18 Meet the Moxie Team

01:03 Celebrating Two Years of Moxie

02:12 Highlights and Achievements

07:35 Favorite Client Projects

12:45 Reflecting on Year Two: Lessons Learned

13:28 Handling Client Challenges and Legal Actions

14:05 Valuing Our Work and Setting Boundaries

15:32 Team Dynamics and Leadership Growth

17:10 Finding Joy in Our Work

19:50 Looking Ahead to Year Three

21:10 Marketing Successes and Future Goals

25:39 Concluding Thoughts and Gratitude

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of 'Behind the Brand,' hosts Taylor and Kelly from Moxie Creative team up with Cherie Landwehr, the founder of Landwehr Tax & Accounting. Cherie shares her entrepreneurial journey, describing the evolution of her firm over nearly two decades. The discussion covers the intricacies of managing a financial firm, the importance of hiring the right accountant, and why it's essential for business owners to outsource tasks beyond their expertise. Cherie also introduces her approach to client advisory services, emphasizing the importance of communication and customized financial advice. Tune in for firsthand experiences, practical business tips, and insights into building trusted partnerships with clients.

00:00 Introduction to Cherie Landwehr,

00:36 Meet the Hosts and the Guest

01:00 Cherie Landwehr,'s Journey: Founding Land Wear Tax and Accounting

01:48 The Challenges and Rewards of Starting a Firm

04:01 The Importance of Outsourcing and Finding the Right Accountant

04:21 Kelly's Experience with Cherie's Services

06:50 Advice for Business Owners on Hiring Accountants

11:17 Cherie's Firm: Evolution and Future Plans

15:05 Packaging Services for Clients

15:33 Budgeting and Financial Advice

16:34 Common Struggles of Small Businesses

19:00 Onboarding Process and Client Packages

23:34 Tax Landscape and Political Influence

25:39 Final Thoughts and Business Tips

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of Behind the Brand, the Moxie team delves into the fast-evolving world of social media marketing, focusing on strategies tailored for small businesses. They explore effective content trends, the importance of making emotional connections with audiences, and leveraging both user and employee-generated content. Taylor is joined by Gen Zers Isabella and Mackie, the conversation covers generational differences in social media engagement and actionable advice for businesses to improve their online presence. They emphasize authenticity, emotional resonance, and consistent, intentional posting as keys to successful social media marketing.

00:00 Introduction: The Ever-Changing World of Social Media

01:23 Understanding Content Engagement Across Generations

02:57 The Power of Authentic and Raw Content

04:04 Trends and Strategies for Small Businesses

05:08 The Importance of Storytelling in Social Media

07:12 Creating Emotional Connections Through Content

08:48 Challenges and Solutions for Social Media Managers

12:41 Client Involvement in Social Media Strategy

13:43 Client Collaboration and Consistency

14:38 Becoming an Influencer for Your Brand

14:57 Real Estate Social Media Strategies

16:36 The Importance of Local Engagement

18:49 Employee Generated Content

21:07 Creating Engaging Content Series

22:49 Final Thoughts and Key Takeaways

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of Behind the Brand, the hosts Taylor, and Kelly from Moxie Creative discuss the importance of branding, especially for public perception. They delve into their recent collaboration with the Public Safety Foundation to help them rebrand. Jenifer Odette, the executive director of the foundation, shares her journey and the impactful community work the foundation does, including youth activities, scholarships, and support for first responders. The episode highlights the importance of a fresh brand identity to align with the foundation’s growth and broadened scope, as well as the specific steps taken in the rebranding process. Jenifer also discusses upcoming initiatives and the expansion of community outposts, thereby showcasing the foundation's commitment to supporting public safety and community well-being.

00:00 Introduction to Today's Episode

00:27 Meet the Hosts and Guest

01:36 Jennifer's Journey to the Foundation

09:11 The Foundation's Impact on the Community

14:33 Supporting First Responders

23:12 Volunteer Firefighters in Small Towns

24:34 The Importance of Rebranding

30:45 Community Engagement and New Initiatives

37:15 Personal Reflections and Advice

39:48 Conclusion and Gratitude

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of 'Behind the Brand,' host Taylor is joined by Kelly and Michael Nelson, Moxie's creative director, to discuss the importance of choosing the right website platform. They explore the advantages of WordPress over DIY website builders like Wix and Squarespace, touching on key aspects like customization, ownership, and SEO. They also highlight common pitfalls of using quick-fix platforms and advocate for professional expertise to build a strong online presence. Listen in to understand why investing in a WordPress site with a skilled team could be the best decision for your business.

Takeaways:

• Not all website platforms are created equal — understanding the difference between WordPress and DIY builders like Wix and Squarespace is crucial for long-term growth.
• WordPress offers unmatched customization that allows businesses to scale and evolve their online presence without limitations.
• Ownership matters — with WordPress, you fully own your site and content, unlike some DIY platforms that retain partial control.
• Avoid the common pitfalls of quick-fix platforms that can limit SEO, performance, and user experience.
• Professional design and development matters — a custom site built by an experienced team can elevate your brand and improve customer trust.
• Better SEO starts with the right foundation — WordPress is built with SEO in mind, giving you a competitive advantage online.
• Upfront investment vs. long-term payoff — a professionally built WordPress site may cost more initially but delivers greater returns in functionality, visibility, and branding.
• Your website is your digital storefront — make sure it’s built to represent your brand at its best.

Chapters

00:00 Introduction and Guest Introduction

00:32 Discussing Website Platforms

01:08 The Case for WordPress

03:48 Customization and Flexibility of WordPress

05:34 Challenges with DIY Platforms

09:12 Importance of Owning Your Website

17:20 Maintaining and Expanding Your Website

18:54 The Importance of Investing in a WordPress Website

19:16 Building a Solid Foundation for New Businesses

20:10 The Value of Professional Marketing

21:04 User Experience and Website Functionality

24:35 Challenges with AI and DIY Website Solutions

25:56 The Role of Expertise in Website Development

30:34 Key Elements of an Effective Website

34:07 Conclusion and Final Thoughts

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

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LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com