Behind the Campaign

How do you market a small community theater with limited resources? Jenn Byers from Byers and Beyond Marketing walks us through her campaign for Attic Theater’s National Volunteer Month, highlighting the power of storytelling, creativity, and grassroots marketing. 

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

For more about Hijinx Marketing, visit our website.

How do you market a data-heavy report to a new audience? And how do you choose which of your many channels to use? In this episode, Amy Higgins from Cloudflare joins me to talk about this interesting campaign.

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

For more about Hijinx Marketing, visit our website.

How do you create a marketing campaign without access to the product? That was one of the challenges faced by Borshoff when developing the campaign for the new Alligators and Crocodiles exhibit at the Indianapolis Zoo. Learn about the fun they had interviewing kids and how the idea of creating a rap commercial came to be. 

Guests: Dominique Gilmour, Vice President, Client Services, Borshoff and Colin Dullaghan, Sr. Writer, Borshoff

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

For more about Hijinx Marketing, visit our website.

Chef For Hire serves residents of Indiana and Ohio, including those who are homebound and children, with nutritious and delicious meals. They embarked on a new model that lets their clients choose their meals. They needed a way to communicate this to those who needed to know. Learn how they did research, used psychology, and came up with a robust campaign for this unique new offering. 

Guests: Rebecca Bormann, CEO of RB Consulting Agency, and Jeff Scheck, EVP of Chef for Hire

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

For more about Hijinx Marketing, visit our website.