Behind The Click Podcast | E-commerce and Leadership

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this episode, we dive into the dynamic world of cross-border logistics with Thomas Hagemann, Founder & Co-CEO of Seven Senders. Discover strategies for scaling your brand across Europe, tackling logistics challenges, and staying ahead in the competitive e-commerce market.

This episode explores the evolution of cross-border logistics, highlighting the shift from speed-focused delivery to prioritizing convenience, reliability, and cost-effectiveness. It provides practical strategies for businesses expanding into European markets, focusing on understanding local preferences, consumer behavior, and choosing the right logistics partners.

The discussion also examines competition from Asian e-commerce giants like Shein and Temu, revealing their market impact and offering actionable insights for local retailers to compete with localized, customer-centric approaches.

Technology plays a key role in overcoming logistical challenges, with a focus on automation and digitization to streamline shipping, optimize carrier selection, and enhance customer experience. These insights help businesses improve efficiency, reduce costs, and thrive in the competitive e-commerce landscape.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Timestamps:

(00:00:00) Introduction

(00:02:38) Meet Thomas Hagemann: His journey from consulting to founding Seven Senders

(00:04:11) The origin story of Seven Senders and their mission

(00:06:48) Regional logistics preferences across Europe: A diverse landscape

(00:08:20) Evolution of cross-border logistics over the last decade

(00:12:30) Seven Senders Target Group

(00:13:27)  How Asian competitors like Shein and Temu are reshaping cross-border commerce

(00:18:03) Lessons European retailers can learn from Asian e-commerce giants

(00:19:45) Tailoring logistics for German and European customers: Key strategies

(00:22:56) The importance of carrier selection and regional optimization

(00:23:46) International markets covered by Seven Senders

(00:25:22) Success stories: ESN’s European expansion and AEX’s logistics optimization

(00:27:05) Helping established multinational brands reduce complexity in logistics

(00:30:13) Diversification strategies for brands to mitigate stagnation in local markets

(00:32:48) Seven Flex: Simplifying logistics for smaller retailers

(00:35:03) Top 3 mistakes brands make in cross-border commerce

(00:37:51) Closing Remarks

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Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this EGN Podcast episode, host Efe von Thenen sits down for an in-depth conversation with Friedrich Schwandt, the CEO of ECDB and Founder & Chairman of Statista. Friedrich takes listeners on a journey through his impressive career, sharing insights into how data-driven decisions are transforming e-commerce. Together, they discuss major trends, challenges, and innovations that are reshaping digital retail. Friedrich offers valuable perspectives on the future of e-commerce, including strategies around profitability, cross-border expansion, and leveraging data to adapt in competitive markets.

Throughout the episode, Friedrich dives into his career journey, detailing his shift from academia to industry and why he’s so passionate about creating platforms that offer impactful data insights. He discusses the evolution of Statista from a small startup to a global data powerhouse and shares the thought process behind launching ECDB, a platform that provides real-time data on e-commerce transactions and market insights. Along the way, he provides a deep dive into the most pressing challenges e-commerce companies face today, including the importance of profitability, the impact of cross-border sales, and the nuances of customer loyalty in a data-driven world.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Timestamps:

(00:00:00) Introduction

(00:04:05) Friedrich’s journey from academia to industry

(00:06:20) Overview of Statista’s purpose and growth

(00:07:10) Evolution of Statista: From idea to international market leader

(00:13:26) Milestones at Statista and the decision to sell the company

(00:16:45) Founding ECDB: Friedrich's passion for creation and impact

(00:19:20) What is ECDB? Insights into the ECDB data platform for e-commerce

(00:21:58) Who are the ECDB's customers?

(00:23:57) Who benefits from ECDB data?

(00:27:23) ECDB Business model  

(00:28:50) Market developments in Germany and beyond

(00:33:31) Trends in e-commerce: Cross-border, marketplaces, and profitability

(00:39:00) Importance of profitability and long-term strategies for e-commerce

(00:44:13) Customer retention and value-based pricing insights

(00:47:49) Brand building in e-commerce: Balancing performance with loyalty

(00:51:47) Friedrich’s final insights on the evolution of e-commerce

(00:58:40) Closing Remarks

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Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, our host Efe von Thenen disscuses with Moritz Möller, CMO & CPO of Veganz Group, Europe's pioneering vegan food brand, as they share their journey of innovation, market adaptation, and the challenges of driving change in the food industry. We explore the evolving plant-based market, from consumer behavior shifts to sustainability milestones, and discuss how leading companies are balancing the demands of a growing, eco-conscious consumer base while navigating economic challenges.With Veganz being a European leader in plant-based food, our conversations go beyond just products. We dive into the company's incredible evolution—from starting as Europe’s first vegan supermarket to developing over 500 innovative products, and expanding into own production facilities. We also explore topics like brand loyalty, the power of community, and how businesses can stay true to their values in the face of market turbulence and shifting consumer expectations.From exploring the fast-growing plant-based market to the latest in eco-friendly innovations like printed milk alternatives, we bring you the inside story on how businesses like Veganz are paving the way for more sustainable food systems. We also tackle the big questions: How do brands stay relevant in changing markets? What role does community and consumer trust play in building a loyal customer base? And how can companies balance profitability with ethical values?🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Timestamps:(00:00:00) Introduction

(00:01:19) Veganz Milestones and Brand Loyalty

(00:02:36) Moritz’s Journey from Arts to Veganz

(00:05:17) Growth of the Plant-Based Market

(00:06:45) Impact of Food Choices on Climate Change

(00:09:17) Economic Challenges and Consumer Behavior

(00:12:07) Veganz's Business Transformation

(00:14:31) Innovations in Plant-Based Foods

(00:17:32) Retail vs E-Commerce at Veganz

(00:21:08) Future Growth and Market Position

(00:23:41) Marketing and Engaging Consumers

(00:26:50) Importance of Brand Identity in Food Choices

(00:32:46) Future Innovations and Product Development

(00:35:26) Educating Consumers on New Products

(00:41:14) Influencers and Community Trust

(00:44:12) Dealing with Online Backlash

(00:53:28) Practical Tips for Plant-Based Businesses

(00:56:13) Importance of Team and Execution

(00:56:52) Closing Remarks and OutroFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this episode of the EGN Podcast, host Efe von Thenen is joined by Miroslava Biresova, Operational Sales Team Lead for CZ/SK at Kaufland Global Marketplace, to explore the transformative role of online marketplaces in today’s retail landscape. With 44% of transactions in Germany occurring on these platforms, it’s essential for retailers to understand how to leverage them effectively. Miroslava shares valuable insights on why marketplaces are now crucial marketing channels, not just sales outlets.

During the episode, Efe and Miroslava discuss why 8 out of 10 German consumers prefer marketplaces and how this trend is reshaping retail. They explore how Kaufland’s unique combination of physical retail stores and online presence creates a seamless shopping experience for customers. Miroslava offers practical tips for sellers on how to choose the right marketplace, optimize product listings, and use paid marketing to improve visibility and sales.

The conversation also dives into the Central and Eastern European e-commerce market, looking at the trends and growth opportunities in these regions. Miroslava provides insights on how Kaufland is positioning itself to compete with well-established players like Allegro in Poland and how sellers can succeed in diverse markets by adapting to local customer behaviors.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Timestamps:

(00:00:00) Introduction

(00:01:36) Miroslava Biresova’s Background and Expertise

(00:02:39) Evolution of Marketplaces and Consumer Preferences

(00:06:10)  Kaufland’s Unique Approach: Retail + Online

(00:13:58) Common Mistakes and Optimization Tips

(00:18:13) Kaufland's Global Marketplace Additional Services

(00:21:05) Popular Product Categories on Kaufland Global Marketplace

(00:24:14) Social Commerce and Cultural Differences 

(00:30:25) Data Security and Brand Loyalty

(00:31:50) Cultural Differences between Kaufland's Global Marketplaces

(00:38:37) Benefits for Sellers on Kaufland Global Marketplace

(00:40:14) Why Choose Kaufland Global Marketplace?

(00:46:00) Success Stories Related to the Use of Kaufland Global Marketplace

(00:51:14) Closing Remarks

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Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode of the EGN Podcast, our host, Efe von Thenen, dives into the evolving landscape of consumer behavior with special guest Lucas Backstrom, VP ISV Partnerships at SAP Emarsys. Join us as we explore how modern technology, especially AI, is reshaping how brands connect with their audiences across digital and physical channels.Lucas shares insights on the impact of the pandemic on consumer expectations and the rise of new commerce trends, such as discovery-driven shopping and live-stream retail. We discuss the rapid technological advancements that enable brands to deliver hyper-personalized customer experiences, and how companies are rethinking their strategies in the face of fierce competition from global players.Explore how AI-driven technology can transform customer journeys, making interactions more personalized and efficient. We discuss the integration of digital and physical retail experiences, highlighting how brands are bridging the gap between online and offline channels to meet consumer expectations. The conversation delves into the critical role of data in navigating modern consumer demands and improving decision-making. We also share insights on emerging trends, such as TikTok Shop and WhatsApp commerce, which are reshaping the way people discover and shop for products. Lastly, Lucas offers practical tips for brands looking to adapt to these new consumer behaviors and stay ahead in a rapidly evolving market.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Timestamps:

(00:00:00) Introduction

(00:02:01) Guest Introduction

(00:03:06) Impact of the Pandemic on the Markets

(00:05:11) The Shift in Team Structures 

(00:07:52) New Challenges on the Markets

(00:09:33) Case Study: FC Bayern’s Fan Experience 

(00:12:26) Personal Live Shopping Experience 

(00:13:34) The Importance of Omnichannel Strategies 

(00:15:02) Challenges of Technology in Retailing

(00:16:53) Change in Customer Interactions and Expectations 

(00:19:19) Case Study: Gibson Guitars’ Direct-to-Consumer Approach 

(00:22:46) The Role of Conversational Commerce 

(00:24:32) Future of Messaging Apps with RCS and Apple’s Entry 

(00:27:39) In-Store Experiences and the Return of Physical Retail 

(00:29:56) The Challenge of Data and Technology Integration

(00:32:04) How Smaller Brands Can Compete with Data-Driven Strategies

(00:34:18) Competing with Global Players Like Temu and Shein 

(00:37:45) Leveraging AI for Data-Driven Marketing Decisions 

(00:39:20) The Future of Conversational Commerce 

(00:41:45) Finding the Right Channels for Consumer Engagement 

(00:47:33) Challenges in Connectivity

(00:49:54) Top Tips for Brands Navigating Consumer Expectations 

(00:52:50) Closing Remarks

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Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this inspiring episode of the EGN Podcast, host Efe von Thenen speaks with Leoni Rossberg, Co-Founder and Managing Director of Groundbreaker, and dives into the world of Corporate Social Responsibility (CSR) and how it can be an accessible and impactful avenue for businesses of all sizes. They discuss the importance of CSR in today’s corporate landscape and how initiatives like Groundbreaker make it easy for companies to contribute to meaningful change. 

Groundbreaker is a nonprofit organization rethinking impact to create positive change for all involved. Through their Groundbreaker Talents program in Uganda, they provide a sustainable path out of poverty and promote a more diverse talent pipeline in tech.

Learn about the pivotal role CSR plays in modern businesses and how it’s evolving from being a mere "add-on" to a core component of strategic growth. Leonie explains how CSR should touch every department, from HR to marketing, and why it’s no longer enough for companies to simply donate – they must integrate social responsibility into the very fabric of their operations. In an era where consumers demand transparency and authenticity, businesses need to understand the real impact of their actions, or risk losing consumer trust and market relevance.

Leonie also provides insights into the challenges and opportunities within the tech industry, particularly the lack of diversity and the talent shortage, and how Groundbreaker is addressing these issues. With their innovative "Groundbreaker Talents" program, they are training young women in Africa to become skilled software engineers, creating a sustainable pathway out of poverty through education and employment. Through this program, companies can contribute to a brighter future by offering mentorship and financial support, while also fostering a diverse talent pipeline that benefits both their business and society.

Throughout the episode, we explore the importance of CSR in the e-commerce industry, how consumer behavior is shifting toward supporting brands with ethical practices, and why companies that ignore sustainability and social initiatives risk being left behind. Leonie offers practical advice on how companies can start with small yet impactful CSR projects, avoid the pitfalls of "greenwashing," and engage their employees in meaningful ways that go beyond traditional volunteer trips

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Timestamps:

(00:00:00) Introduction

(00:01:19) Leonie Rosberg’s Background and Groundbreaker’s Mission

(00:04:39) What is Corporate Social Responsibility (CSR)?

(00:07:59) The Lack of Diversity in Tech and the "Groundbreaker Talents" Program

(00:15:15) Groundbreaker's Impact: Training Women in Software Engineering in Uganda

(00:18:07) How Companies Can Start with CSR Initiatives

(00:19:13) The Power of Mentorship and Employee Engagement in CSR

(00:24:03) The Role of CSR in E-Commerce: Consumer Expectations and Trends

(00:29:20) How Groundbreaker Helps Companies Meet CSR and ESG Goals

(00:35:09) The Importance of Authentic CSR: Avoiding Greenwashing

(00:42:43) The Future of CSR and Sustainability in Business

(00:45:23) Leonie’s Vision for Groundbreaker’s Growth and Expansion

(00:50:00) Final Thoughts and How to Get Involved

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Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.

In this episode of the EGN Podcast, host Efe von Thenen, sits down with Björn Ognibeni, a ractical Visionary, CoFounder of ChinaBriefs.io & XRLab@MCM, to discuss how China's rapidly evolving digital ecosystem is shaping the future of global e-commerce. If you think you understand global e-commerce but haven’t looked closely at China, this episode will open your eyes to how the country’s innovations are disrupting markets around the world.

Björn explains how Chinese companies like Shein, TEMU, and Alibaba are leading the way with agile, AI-powered business models that are redefining customer experiences, supply chains, and retail strategies. They are moving far beyond the traditional Western e-commerce model, where shopping is search-driven and focused on convenience. In contrast, China's discovery-driven e-commerce thrives on personalized content, social commerce, and gamification, providing an exciting and interactive shopping experience.

Throughout the episode, Björn debunks several myths about China, including the misconception that Chinese products are only cheap. He highlights how China is becoming a major player in the luxury market, with platforms like Tmall's Luxury Pavilion offering high-end global brands such as Gucci and Balenciaga. Björn also stresses the importance of Western companies rethinking their approach to e-commerce, learning from China's speed of innovation, customer engagement strategies, and integrated AI-driven processes.

This episode is packed with actionable insights for businesses looking to stay competitive in a rapidly changing digital landscape. Björn provides practical examples and advice on how Western businesses can adapt and evolve by incorporating elements of China's approach to e-commerce.

To learn more about these game-changing strategies, be sure to check out Björn Ognibeni’s monthly workshops on digital transformation and e-commerce innovation, where he delves deeper into these topics.

📌 Check out Björn’s workshops on Digital China and Rethinking E-Commerce: 

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Timestamps:

(00:00:00) Introduction

(00:03:13) Björn's Journey into Chinese Innovation

(00:05:47) First Impressions of China

(00:06:56) Technological Differences Between the West and China

(00:08:52) China's Speed and Cultural Differences

(00:12:01) Expansion of Asian Players into Western Markets

(00:14:56) Growth Challenges for Chinese Companies

(00:17:35) Impact of TEMU on the Global Market

(00:20:11) Differences in Shopping Behavior Between China and the West

(00:21:52) Discovery-Driven E-commerce

(00:23:53) Evolution of E-commerce: From Search to Discovery

(00:25:49) Live Shopping in China vs. the West

(00:29:38) Adapting Chinese Models to Western Markets

(00:30:16) AI in Chinese Supply Chains

(00:33:32) Consumer to Manufacturer (C2M) Model

(00:35:23) Supply Chain as a Service

(00:36:43) Shein as the YouTube for Fashion

(00:39:07) Differences Between Shein and TEMU

(00:40:57) Pricing Strategies on TEMU

(00:42:15) TEMU's Dynamic Pricing and Success Strategies

(00:45:25) Manipulation and Dark Patterns in E-commerce

(00:47:54) Regulatory Challenges for TEMU and Product Safety

(00:49:43) High-End Chinese Products in the West

(00:52:16) Luxury Products from China

(00:53:34)  Lessons from China's E-commerce Innovations

(00:54:54) Social Commerce and Collaborative Shopping

(00:56:50) Customer Dialogue and E-commerce

(00:58:05) Key Takeaways and Learnings from Chinese E-commerce

(00:59:58) Conclusion and Closing Remarks

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Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.

In this episode of the EGN Podcast, hosted by Efe von Thenen, we have an insightful conversation with Matthias Dietrich, the Founder & CEO of foobar Agency. Matthias shares his extensive journey from a software engineer to the leader of foobar Agency, a digital consultancy specializing in crafting technical e-commerce solutions for upper midsize companies and enterprises.

Throughout the episode, Matthias and Efe explore the critical role of e-commerce technology in modern business strategy. They discuss the shift towards headless and composable commerce, the challenges brands face in adopting these technologies, and how to overcome common pitfalls.

Matthias offers practical advice on how businesses can future-proof their operations by embracing a more agile and customer-centric approach. The discussion also touches on the evolving customer journey, the influence of platforms like TikTok and Pinterest, and the importance of integrating AI to enhance user experience. Whether you're a business leader, a tech enthusiast, or simply curious about the future of e-commerce, this episode is packed with valuable insights.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

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Chapters:

(00:00:00) Introduction

(00:02:36) From Software Engineer to CEO

(00:06:30) The Birth of foobar Agency

(00:11:09) Navigating E-Commerce Technology: Why It Matters

(00:11:54) foobar Agency’s Focus Areas

(00:14:27) Expertise in Headless and Composable Commerce

(00:18:43) Clarifying Headless vs. Composable Commerce

(00:22:37) Performance Challenges in E-Commerce

(00:25:35) Evolving Customer Journeys

(00:28:50) Using AI for Personalized Shopping Experiences

(00:32:22) Continuous Product Development in E-Commerce

(00:34:11) The Future of Furniture Shopping

(00:37:43) Inspiration-Based Shopping with Pinterest

(00:38:48) Common Mistakes in Composable Commerce

(00:41:07) When to Make the Move: How foobar Agency Can Help

(00:43:09) Looking Ahead: Future Trends in E-Commerce

(00:45:30) Conclusion: Key Takeaways from the Conversation

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this insightful episode of the EGN Podcast, hosted by Efe von Thenen, we dive deep into the complex world of cross-border e-commerce with Kathrin Hösl, Chief Commercial Officer at exporto. Kathrin brings over a decade of experience in the e-commerce industry and shares her expert perspective on the current challenges and opportunities brands face when navigating international markets.

Learn how smaller players have struggled with the increased paperwork and regulatory demands, leading some to be pushed out of the market entirely. However, Kathrin also highlights how companies like exporto are stepping in to provide innovative solutions that make international trade more accessible and efficient.

Throughout the episode, Kathrin shares her thoughts on the German e-commerce market, noting a certain stagnation and caution compared to other European countries. She contrasts this with the more dynamic approaches seen in markets like Switzerland and the Nordics, where businesses are quicker to adapt and experiment with new strategies. Kathrin also touches on the importance of sustainability in the industry, discussing how logistics and packaging innovations are essential for reducing the environmental impact of e-commerce.

For brands looking to expand their reach beyond the EU, Kathrin provides practical advice on how to manage the complexities of cross-border trade, from handling customs and taxes to ensuring smooth delivery and returns. She also encourages companies to be bold in their approach, suggesting that those who take proactive steps and embrace new opportunities are the ones who will succeed in the increasingly competitive global market.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Chapters:

(00:00:00) Introduction

(00:02:33) Kathrin’s Journey in E-Commerce

(00:08:06) Current State of E-Commerce in Germany

(00:10:48) Comparing European E-Commerce Markets

(00:13:40) Challenges in Cross-Border Logistics

(00:17:14) Switzerland's Market Characteristics

(00:20:04) Handling Returns and Customer Experience

(00:21:32) Top Challenges in Cross-Border Commerce

(00:22:15) Consumer Behavior Across Markets

(00:25:58) Ideal Customer Profile of exporto

(00:29:03) The Role of AI in E-Commerce Logistics

(00:32:19) Sustainability in E-Commerce

(00:35:10) Key Advice for Brands in Cross-Border Trade

(00:38:00) Closing Thoughts and Future Outlook

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this episode, host Efe von Thenen is joined by Marilyn Repp, a retail transformation expert with extensive experience in digital transformation and innovation within the retail sector. Marilyn's expertise, particularly her work with the German Retail Association and her popular podcast focused on the future of shopping, makes her a leading voice in understanding how brands can navigate the rapidly evolving retail landscape.

Deep dive into how brands can integrate entertainment into their customer journeys, a critical strategy in today’s competitive market. Marilyn and Efe explore the growing influence of TikTok Shop as it prepares to make waves in Europe, discussing the platform's potential to disrupt traditional retail models by shifting power away from established retailers and into the hands of content creators and communities.

Listen about the importance of storytelling and entertainment in modern marketing, emphasizing that brands need to move beyond simply selling products to creating engaging narratives that resonate with their audiences. As the conversation unfolds, they delve into the challenges facing traditional retail, particularly in Germany, where changing consumer behaviors and economic pressures have pushed many companies to the brink.

Marilyn highlights the need for innovation and flexibility, urging brands to adopt a mindset of trial and error as they experiment with new ideas, technologies, and business models. In addition, the episode explores how younger generations, particularly Gen Z, are driving a shift in consumption patterns, favoring brands that align with their values and provide an interactive, community-focused experience.

With her expertise in retail trends, Marilyn offers valuable insights into how companies can stay ahead of these changes by embracing new technologies like virtual and augmented reality, which have the potential to revolutionize the retail experience.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

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Chapters:(00:00:00) Introduction 

(00:02:00) Marilyn's Background

(00:04:25) The Shift of Power in Retail

(00:06:24) Market Conditions in German Retail

(00:09:35) Retail Successes and Failures

(00:12:38) The Role of Entertainment in Marketing

(00:15:04) Changing Personal Shopping Habits

(00:17:19) The Future of E-Commerce

(00:18:50) TikTok Shop and Reasons for Postponing The Premiere

(00:21:45) Power Shift to Communities and Creators

(00:25:18) Innovative Brand Examples

(00:30:35) Trial and Error in Corporate Strategy

(00:32:28) TEMU’s Disruptive Business Model

(00:35:58) The Role of New Technologies in Retail

(00:39:21) Embracing Innovation and Fun

(00:40:28) Conclusion and Final Thoughts