Behind The Click Podcast | E-commerce and Leadership

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, join Efe von Thenen as he dives deep into the vibrant e-commerce landscape of Dubai with Mitch Bittermann, Senior Vice President - Commercial Operations from Dubai CommerCity.Discover how Dubai CommerCity is shaping up as a crucial hub for businesses aiming to expand globally. Mitch shares invaluable insights on strategic advantages, infrastructure benefits, and the supportive ecosystem that Dubai offers to entrepreneurs and established companies alike. Learn about the strategic geographic positioning of Dubai, which serves as a central gateway to a market of over three billion consumers within just a five-hour flight radius. Furthermore, explore how businesses can capitalize on Dubai’s robust infrastructure and business-friendly policies to scale operations and reach new heights.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected](00:00:00) Introduction(00:02:00) Mitch Background and his role in Dubai CommerCity(00:04:16) The Strategic Importance of Dubai CommerCity(00:06:46) The Role of Free Zones in Business Expansion(00:12:26) Services and Support for Businesses(00:19:06) Funding for Businesses(00:23:50) Business Growth Opportunities(00:32:09) Cultural and Business Adaptation in Dubai(00:39:40) Final Thoughts and Future DirectionsFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, Efe von Thenen engages with Alexander Schlüter, VP Marketing and Customer Product at Flix, to explore the remarkable growth and strategic direction of Flix, a pioneering force in the global travel tech sector.Dive into the innovative business model of Flix, which is designed to mutually benefit the company and its bus partners by centralizing sales, marketing, and customer service. This strategic alignment allows bus partners to concentrate on their operational roles.Hear about Flix's strategic expansion into new markets like India and South America, discussing the unique challenges and necessary adaptations to align with local consumer preferences.Furthermore, gain insights into Flix's marketing strategies, where emphasis is placed on the critical role of data-driven decisions, the effectiveness of performance marketing, and the delicate balance between innovation and achieving sustainable growth.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected](00:00:00) Introduction(00:01:34) Background and Role at Flix(00:03:15) Flix’s Growth and Milestones(00:06:37) Business and Partnership Models(00:11:33) Challenges in Global Expansion(00:22:53) Marketing and Customer Strategy(00:36:52) Company Culture and Innovation(00:39:43) Advice for Entrepreneurs(00:41:34) Closing RemarksFollow for more:■ Linkedin■ Instagram ■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this episode, join Efe von Thenen as he delves into the intersection of media, entertainment, and e-commerce with Sven Gronemeyer, Head of Business Affairs and Business Development at UFA Serial Drama.

Discover the evolution of UFA Serial Drama and its pioneering role in the entertainment industry. From traditional content production to creating immersive brand experiences, learn how UFA has adapted to the ever-changing landscape of entertainment and technology.

Explore the groundbreaking collaboration between RTL+ and Zalando, introducing in-stream shopping during "Good Times, Bad Times" tv series. Uncover the inspiration behind this revolutionary partnership and the impact it's set to have on viewer engagement and e-commerce.

Then, shift gears to explore the role of AI in content creation. Discover how UFA SERIAL DRAMA leverages AI technologies to enhance the creative process and personalize content delivery. Finally, delve into the ethical considerations surrounding data privacy, algorithmic biases, and content moderation in today's world.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] out more on:

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The timetable:

(00:00:00) Introduction

(00:07:43) About UFA Serial Drama's and Company History

(00:15:52) New E-commerce Collaboration between RTL Plus and Zalando

(00:19:36) Content Creation and AI Advancements

(00:28:16) Ethical Considerations About AI and Future Vision

(00:35:25) Leveraging AI in E-Commerce

(00:38:39) Future of AI in Media

(00:44:08) The Role of AI in Localizing Content

(00:58:42) Closing Remarks

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Join Efe von Thenen as he engages in a thought-provoking conversation with Iskra Velichkova - Head of Brand at Kleinanzeigen.With over 36 million monthly visitors and a staggering 95% brand awareness, Kleinanzeigen has redefined the German landscape of buying and selling. Discover how the platform's unique approach to local and second-hand purchasing behaviors has not only transformed consumer habits but also contributed to a significant societal shift towards sustainability.Delve into the heart of Kleinanzeigen's rebranding journey, uncover the challenges faced and the lessons learned as the platform navigated this monumental transformation, leaving a mark on its customers, stakeholders, and the wider public.But sustainability isn't just a buzzword for Kleinanzeigen; it's a way of life. Learn firsthand how the company translates its vision of "Bringing the joy of sustainable trade to everyone" into tangible actions, weaving sustainability seamlessly into its marketing communications while maintaining its unique brand identity.Gain valuable insights into how companies like Kleinanzeigen continue to lead the charge in sustainability, offering practical steps and strategies for e-commerce professionals looking to follow suit.Join us for an engaging conversation on sustainability, rebranding, and the transformative power of commerce, as we uncover the secrets behind Kleinanzeigen's success and its vision for a greener, more sustainable future.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Find out more on:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠The timetable:(00:00:00) Introduction
(00:01:26) Iskra Velichkova: The Creative Mind of Kleinanzeigen
(00:05:23) Exploring Kleinanzeigen: Germany's Online Powerhouse
(00:11:37) Building Relationships: The Heart of the Platform
(00:14:51) Revenue Insights
(00:19:26) Navigating Competition
(00:21:10) Into the Future: Recommerce as the First Choice
(00:27:58) Ensuring Trust: Safety Measures on Kleinanzeigen
(00:31:25) Understanding Demographics: Who's on Kleinanzeigen?
(00:34:56) The Rebranding Journey
(00:50:38) Introducing the New Name & Logo
(00:53:15) Key Learnings from the Rebranding Process
(01:00:33) Key Takeaways for Sustainable Commerce
(01:07:29) Closing Remarks

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Giles Longhurst, Managing Director EMEA & APAC / Connexity, Inc. a Taboola company - a pioneer in technology-driven performance marketing.Connexity goes beyond traditional marketing approaches, creating an ecosystem where retailers and publishers seamlessly converge. The result? An unparalleled platform that transforms consumer engagement into tangible sales growth. As you delve into this podcast episode, you'll find Connexity not just as a company but as the architect shaping the future of retail-publisher synergy.Tune in to unravel the layers of Connexity's success story, discovering how technology, innovation, and data-driven strategies redefine the landscape of retail performance marketing. Look ahead as retailers outline new goals for 2024, navigating straight ROI, customer acquisition in the dynamic e-commerce era, channel diversification, increased AOV, and enhanced purchase frequency.Don't miss out on the roadmap to success, as Connexity continues to pioneer and redefine the landscape for retailers and publishers alike.

However, the exploration doesn't stop at that point. Dive deeper into the realm of retail and e-commerce marketing strategies enhanced by the integration of AI and machine learning. Discover effective ways to adapt to a cookie-less world, and grasp a profound perspective on how data-driven insights are shaping the landscape of e-commerce while simultaneously enriching customer relationships.
Find out more on:■ Linkedin■ Instagram■ Facebook■ TwitterThe timetable:(00:00:00) Introduction(01:15:00) Giles Longhurst: Two Decades in Digital Marketing(10:28:00) Unveiling E-Commerce Dynamics(13:41:00) Navigating the Cookieless Future(17:13:00) Navigating Retail Success in 2024(24:00:00) Navigating Success with Connexity(32:24:00) Navigating New Markets(35:45:00) Tips for Small Businesses in Online Marketing(39:05:00) Closing Remarks

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with with Stephan Schwarz, Director Brand & Product at mymuesli. Get ready to explore how mymuesli, a game-changer in breakfast choices, made its mark.Stephan shares the fascinating journey of mymuesli, exploring how the company started in 2007 and flourished. They discuss the recent rebranding decision that reshaped mymuesli's identity and the lessons learned along the way. Dive into the reasons behind this strategic shift and how it impacted the company's trajectory.Throughout the conversation, Stephan emphasizes a crucial business lesson: while expanding product lines seems promising, mymuesli discovered that it's not always the best strategy. Learn firsthand why focusing on core strengths can outweigh the allure of diversification.This episode isn't just about cereal – it's a compelling narrative on business growth, evolution, and the significance of strategic decisions. Tune in to uncover mymuesli's unique story, the power of rebranding, and the valuable lesson that sometimes, less is more in the world of product expansion.Tune in and level up your entrepreneurship game!Find out more on:Find out more on:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠

The timetable:
(00:00:00) Introduction(00:01:11) Stefan's Role and Company's Growth(00:03:55) Foundation Story of MyMuesli(00:10:11) Product Diversification: Hurdles Amidst Growth(00:16:01) Rebranding Decision & Process(00:25:22) Customer Feedback and Insights(00:27:33) Market Expansion and Seasonality(00:29:58) Black Friday and Discount Strategies(00:31:31) Key Takeaways for SMB Merchants(00:33:39) Conclusion and Podcast Wrap-Up

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Martin Bardeleben, Managing Director of Pinterest Germany. Together, they navigate how Pinterest is reshaping the e-commerce landscape.

Discover the captivating world of the platform, where 482 million monthly active users, including 19 million monthly active users in Germany, find joy in shopping and inspiration. Find out the essence of Pinterest's mission, the unique mindset of its users, and user demographics, and delve into unique insights about the German market, uncovering trends and user preferences.

Learn how Pinterest serves as a dynamic shopping platform, and explore how it seamlessly integrates with e-commerce platforms, empowering merchants of all sizes to showcase their products effortlessly. Dive into the unparalleled shopping experience Pinterest offers, encouraging discovery and personalized engagement. Gain actionable tips and strategies tailored for SMBs to thrive on Pinterest, from content creation to effective measurement and growth.

Tune in and gain a wealth of knowledge to elevate your SMB's presence in the digital landscape.

Find out more on:■ Linkedin■ Instagram■ Facebook■ TwitterThe timetable:(00:00:00) Intro(00:01:15) Introduction and Career Journey(00:06:05) Understanding Pinterest: From Inspiration to Realization(00:10:30) Pinterest's Role in E-commerce: Making Every Pin Shoppable(00:17:22) Rediscovering Joy: Pinterest's Shopping Experience(00:19:32) Pinterest for SMBs: Simple Steps to Get Started(00:22:27) Expressing Brand Personality(00:25:12) Behind the Numbers: Pinterest's Growth(00:30:12) Top Verticals for SMBs & The Power of Data(00:35:15) German User Behavior and Pinterest Preferences(00:37:00) Pinterest's User Demographics(00:38:50) Closing Remarks(00:40:32) Avocado or Zucchini? The Most Pinned Vegetable in Germany

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Pia Schörner, Head of Digital Content Creation & BMW Metaverse at BMW GroupDive into BMW's innovative approach and its seamless adaptation to the evolving digital landscape. Learn how BMW maintains its premium identity while embracing innovation, fostering collaboration, and instilling trust and confidence in its customers. Explore BMW's visionary approach to the future customer journey, from catering to Generation Z and Generation Alpha to the mind-blowing potential of the metaverse, where virtual experiences take center stage. Virtual test drives and owning virtual cars alongside physical ones? It's all part of the experience! But that's not all. Learn more about navigating the challenges of aligning teams in a large corporation, concerns regarding sustainability within the tech industry, and the importance of transformation for businesses of all sizes.Don't miss out on this exclusive peek into BMW's forward-thinking strategies and its commitment to serving the changing expectations of future generations.Subscribe to our channel and hit that notification bell to stay updated with more thought-provoking content!Find out more on:■ Linkedin■ Instagram ■ Facebook ■ TwitterThe timetable:(00:00:00) Intro(00:01:20) Pia's Career, Role and Team(00:08:26) Balancing Innovation and BMW's Iconic Brand(00:10:02) BMW's Vision for the Customer Journey(00:14:09) The Role of the Metaverse(00:17:46) Targeting Generation Z and Alpha(00:20:12) Technological Transformations and Sustainability(00:28:54) Smaller Businesses and Emerging Tech(00:33:06) Ongoing Disruption and Transformative Times(00:36:13) Aligning Teams in a Large Corporation(00:39:33) Closing Remarks

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this enlightening podcast episode, prepare to be captivated by the engaging conversation with Sahra Al-Dujaili, Head of Brand Partnerships Retail, E-commerce & Marketplace at TikTok.Sahra takes us on a journey through TikTok's incredible transformation into a dynamic marketing force, showcasing its profound impact on brands. Discover TikTok's fusion of entertainment and commerce, crafting a seamless journey from discovery to purchase and beyond.Discover how to accelerate growth, reach more people, and drive results for your brand with TikTok's digital marketing resources, as Sahra elaborates on how the platform serves a multitude of brand goals, spanning from brand building to performance marketing.Unlock valuable takeaways for businesses eager to make their presence felt on TikTok. Experience the captivating phenomenon of user-generated content and community-driven recommendations on TikTok. Delve into the pivotal role of community and subcultures on TikTok, and uncover how brands can authentically engage with these diverse communities.Feeling intrigued? Join the conversation and explore the ever-evolving landscape of digital commerce through the expert lens of an e-commerce trailblazer. The core message is clear: there's a significant opportunity awaiting every business on TikTok.Don't forget to hit that subscribe button and join us on our social media platforms, as we're gearing up to deliver a fresh wave of content specially crafted for you!

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The timetable:

(00:00:00) Introduction and Background(02:54:00) TikTok's Evolution, Focus, and Impact(08:58:00) Mastering TikTok: A Test-and-Learn Mindset(12:29:00) Visual Discovery(19:47:00) TikTok's Impact on Branding: Authenticity in Action(24:18:00) Cracking the ROI Code: From Online to Offline Sales(26:16:00) Community-Driven Recommendations(31:56:00) Takeaways for Small Businesses(33:54:00) Closing Remarks

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this captivating podcast episode, join Efe von Thenen as he engages in a conversation with Alexander Schäfer, Chief Sales Officer DACH & CEE from Paragon, a distinguished company with a legacy dating back to 1880. Chances are, if you live in Germany, you've received their mails in your mailbox, perhaps without even realizing it. This e-commerce powerhouse has been quietly shaping the landscape of digital commerce for years, making a significant impact on the way we shop and connect with brands.Uncover the extraordinary power of printed mailing and its relevance in the digital era. Discover why top e-commerce giants like Ikea, QVC, and Payback are turning to print mailing for customer communication! Let the numbers do the talking: Imagine a staggering 100% delivery rate and an impressive 80% open rate, all without the need for an Opt-In. Add to that an exceptional 5% conversion rate and a mind-boggling 901% return on advertising spend. Not to mention the incredible 1000% increase in brain activation.But that’s only the tip of the iceberg. Delve into the critical topic of sustainability, exploring the eco-friendly aspects of paper versus electronic mail. Plus, unravel the impact of eco-packaging in reducing environmental footprints.And here's the best part – get invaluable insights on how e-commerce businesses, regardless of their size, can leverage these strategies to thrive in the competitive market.Join us on this enlightening journey, where knowledge meets innovation, and tradition blends seamlessly with the digital age. Tune in now and become a part of the e-commerce revolution!Be sure to subscribe to our channel and follow our social media as we are now preparing more content just for you! ■ Linkedin: https://www.linkedin.com/company/e-commerce-berlin-expo ■ Instagram: https://www.instagram.com/ecommerce_berlin_expo/ ■ Facebook: https://www.facebook.com/ecommerceberlin ■ Twitter: ⁠https://twitter.com/ecommerceberlin⁠

The timetable:(00:00:00⁠) Intro(00:01:15⁠) Unveiling Paragon's Journey(00:05:49⁠) The Power of Haptic Marketing(00:09:46⁠) Profiting from Print in E-commerce(00:16:06⁠) Is Paper More Sustainable Than E-mail?(00:17:04⁠) Print Marketing In The Modern Era(00:21:50⁠) Transactional Communication(00:29:18⁠) Sustainable Packaging Innovations(00:31:32⁠) Paper Engineering Magic(00:37:43⁠) Paragon at the E-commerce Berlin Expo(00:38:43⁠) Closing Remarks