Behind The Click Podcast | E-commerce and Leadership

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

Powerful conversations, leadership stories. Let's talk e-commerce!

In this engaging podcast episode, Efe von Thenen hosts a captivating conversation with Giovanni Luca Randisi, the Chief Product Officer at home24, a leading online retailer in the European home and living industry.

Join us as we delve into the innovative strategies that have propelled home24 to the forefront of the e-commerce world, offering customers an unparalleled omni-channel shopping experience.

Explore the secrets behind home24's impressive year-on-year growth, driven by data-driven decision-making and the integration of cutting-edge technologies like augmented and virtual reality. Discover the future of e-commerce, where immersive experiences and data converge to revolutionize the way we shop online.

Giovanni shares invaluable insights into navigating the challenges posed by a post-pandemic world, providing actionable advice for small and medium-sized e-commerce businesses seeking to thrive in the ever-evolving landscape. Whether you're an aspiring entrepreneur or a seasoned industry professional, this episode offers practical guidance on establishing a strong foundation, optimizing customer interactions, and staying ahead in the competitive world of digital retail.

Tune in now to gain inspiration from home24's remarkable journey and gain the knowledge you need to excel in the dynamic realm of online commerce. Don't miss this opportunity to stay at the forefront of the rapidly evolving e-commerce landscape!

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(⁠00:00:01) Unveiling the Journey

(00:06:10) Crafting WOW Customer Experiences

(00:12:11) Decoding Customer Data

(00:17:54) Building Strong Foundations: Team Structure

(00:19:59) Bold Moves: Failures, Intuition, and Experimentation

(00:24:42) Riding the Wave of Consumer Demand

(00:28:15) Exploring the Marketplace Dynamics

(00:29:35) Do's and Don'ts in E-commerce

(00:31:08) Leading People and Cultivating a Strong Team Culture

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

Powerful conversations, leadership stories. Let's talk e-commerce!In this captivating podcast episode, join Efe Acunaz as he engages in a thought-provoking conversation with Katharina Hauke, the Managing Director of Lieferando Germany and Austria.Lieferando, serving over 15 million German end-users and empowering 35,000 German businesses to digitize, it's a true e-commerce trailblazer. Uncover the innovative strategies behind Lieferando's remarkable growth, from leveraging brand awareness to embracing technology and sustainability. Learn how the platform's consumer-centric approach has fostered loyalty and propelled the company's success, even amidst challenging times.Explore the profound impact of e-commerce on consumer behavior, from changing dining habits to the rise of sustainability-driven choices. Discover how Lieferando's continuous transformation has enabled it to thrive as a leader in the competitive food delivery landscape.Whether you're an aspiring entrepreneur or an industry enthusiast, this episode offers a wealth of practical advice, from effective people management to seizing opportunities for sustainable innovation. Tune in now to glean valuable insights and embark on a journey through the evolving landscape of digital commerce with Katharina Hauke, a trailblazer in the e-commerce realm.Be sure to subscribe to our channel and follow our social media:

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■ ⁠Twitter⁠(00:00:01) Intro(00:01:40) From Dance Floor to Boardroom(00:03:36) Lieferando: Delivering Joy and Convenience(00:09:17) Navigating the Market Landscape(00:11:36) Driving Success for Small Businesses(00:16:20) The Art of Attracting Customers(00:22:50) Expanding Beyond Food(00:31:34) Navigating Challenges: Sustainable Innovation(00:39:07) Importance of Leadership and Culture(00:49:27) Insights for Aspiring Entrepreneurs(00:52:40) Outro

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!

Join us for an insightful conversation on diversity and inclusion in the workplace as we sit down with Dominique Jäger, an expert in diversity, people, and culture.In this captivating episode, Dominique shares her journey and passion for driving change in creating diverse and inclusive environments. She discusses the challenges companies face in attracting new talent, fostering strong leadership, and empowering individuals to take responsibility for promoting diversity.As the lead of People and Culture at DKB Service, Dominique oversees a large workforce of around 3500 employees and emphasizes the importance of valuing and appreciating employees to enhance efficiency and passion for work.Discover the concept of "silent quitting" and the need for individuals to feel empowered in their work lives. Dominique sheds light on the positive impact diversity and inclusion initiatives have on employee engagement and retention.Looking to create a more diverse and inclusive workplace? Dominique shares practical approaches for e-commerce businesses, emphasizing self-reflection, active listening, and taking proactive action.Join us for this empowering conversation and learn how individuals can make a significant impact on promoting diversity and inclusion within their organizations. Be part of the positive change and create an inclusive environment for everyone.Subscribe to our channel and follow our social media for more insightful content. Let's talk e-commerce and embrace diversity together! Click the link in the description to listen to the inspiring podcast episode with Dominique now!

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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

Powerful conversations, leadership stories. Let's talk e-commerce!

In this captivating podcast episode, join Efe Acunaz as he sits down with Radharaman Jha, the VP Supply Chain at Flaconi, a renowned Beauty retailer in Germany and Europe. Get inspired as he unveils Flaconi's strategic approach to becoming a leading Pure Play Beauty e-commerce player in the region, delivering value to customers through a seamless omni-channel experience.

Discover the secrets behind Flaconi's impressive year-on-year growth of 30% in 2023, driven by data-driven decision-making and embracing the power of AI. Join the discussion on the future of e-commerce, where social media and online shopping converge, and AI revolutionizes the shopping experience. Radharaman also shares valuable insights on market expansion and the importance of resilience and innovation in a rapidly evolving industry.

Whether you're a startup or an aspiring entrepreneur, this episode offers practical tips on building a solid foundation, optimizing supply chains, and staying ahead in the ever-changing world of e-commerce. Tune in now to gain valuable insights and learn from the success story of Flaconi, a trailblazer in the Beauty e-commerce segment. Don't miss this opportunity to stay ahead in the fast-paced world of digital commerce!

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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/44VrMTw

Powerful conversations, leadership stories. Let's talk e-commerce!  
In the newest podcast episode, Efe Acunaz meets with Julia Rittereiser, the CEO and founder of Kora Mikino, a business that produces sustainable period underwear. Prior to starting her own business, Julia worked at Google and Mercedes-Benz. She left her job to start her own business because she had always wanted to be an entrepreneur but didn't have the courage until she had built up enough of it. She decided to start a business in the area of period underwear because she saw a gap in the market for a sustainable, convenient product.  
Julia believes that sustainable businesses can be profitable and thrive, even in difficult circumstances. In this podcast episode, Julia discusses her journey as an entrepreneur, the challenges and successes she has faced while building her business and provides tips for others looking to start their own sustainable businesses.  
But this is only the tip of the iceberg!
- How do you balance the desire to be sustainable with the need to be profitable?
- As a sustainable brand, are you even allowed to participate in Black Week and similar campaigns?
- What is the importance of sustainability topic in today's e-commerce market & why sustainability needs transparency more than ever?
- How can brands effectively communicate with potential customers about their sustainability practice?
Listen to this episode of the EGN Podcast to find out all that & more!  
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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3OkNnhk

Powerful conversations, leadership stories. Let's talk e-commerce!  
In the newest podcast episode, Efe Acunaz meets with Robert Hein, a senior executive with over 22 years of experience in e-commerce. Robert Hein has worked on various e-commerce projects, including as a co-founder of Redcoon and CEO of 004.     
In the podcast, Robert Hein discusses the do's and don'ts for startups and shares concrete insights on how AI will revolutionize user journeys and help scale businesses.  He also talks about his experience building e-commerce brands, including Berlin Brands Group, a digital house of brands that helps other businesses scale, operating in 23 different countries and 100 different channels.    
But this is only the tip of the iceberg! Is the next big crisis in the e-commerce industry around the corner? Does it pay off to be multi-channel? Why does complexity kill scalability? Listen to this episode of the EGN Podcast to find out all that & more!    
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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/45fcZTG

Powerful conversations, leadership stories. Let's talk e-commerce!
In the newest podcast episode, Efe Acunaz meets with Mengting Bönsch, founder, and CEO of Kitchen Stories - a company that started with the idea that anyone can cook; currently a video-based, cross-media cooking platform, available as an app, website, on smart TVs, or via Amazon Echo Show, that is all about encouraging you to embrace your inner foodie! 
The interview is a must-watch for the leaders of tomorrow: inspiring, motivating, and uplifting.  In the episode, Mengting Bönsch shares her story of taking the leap of faith, working on a plan, and bringing it to life: 22 million app downloads and transforming the culinary scene! What was her background? What ignited the spark? Was it always a bed of roses? Mengting shares the lessons she’s learned along her founding journey as well as the challenges she faces when the company is on a roll.
Additionally, the conversation covers the key factors behind the success of Kitchen Stories. What is so unique about the app that makes Tim Cook himself visit the Kitchen Stories office? Mengting Bönsch openly talks about her business philosophy, the company's sales funnel, and the competition. What direction is the future of the company headed?
But this is only the tip of the iceberg! Later on, Mengting Bönsch shares her thoughts on the future of the start-up scene and shares her ultimate recommendation for those juggling a regular job and side hustle.
Hungry for insights?
Listen to this episode of the EGN Podcast to find out all that & more!  
*Hartz IV is a type of financial assistance in Germany  
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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/43TdeT9

Powerful conversations, leadership stories. Let's talk e-commerce!  
In the newest podcast episode, Efe Acunaz meets with Emilia Gregorczyk, Business Development Partner from Allegro, a horizontal marketplace attracting 22 million visitors per month in Poland, currently expanding to 5 other countries in CEE.   

The e-commerce market in Central and Eastern Europe is expanding rapidly thanks to rising consumer incomes and a vibrant digital landscape, with Poland acting as a European hub for IT services and logistics. This unique pairing makes Poland a gateway to CEE’s e-commerce market.

In the episode, Emilia Gregorczyk discusses the opportunities for international sellers, especially from the DACH region, and explains why Poland should be your next selling destination, who the Polish buyers are, and how to reach them. Additionally, we learn how disruptive changes since 2020 have impacted consumer behavior and cross-border trade.  

Moreover, Emilia Gregorczyk speaks about the importance of understanding the specific marketplace and analyzing the marketplace potential for your brand and shares tips on how to choose the right strategy when entering a new target market.  

Lastly, Emilia Gregorczyk shares her perspective on the future of marketplaces. Why are marketplaces so important for e-commerce? What makes marketplaces successful? Listen to this episode of the EGN Podcast to find out that & more!

If you would like to find out more about the Allegro marketplace and its opportunities, you can leave your contact details via a form: https://buff.ly/3XJvi0j - the Allegro team will reach out to you then to answer your questions.

Data/statistics sources:

■ Strategyand.pwc.com, Perspektywy rozwoju rynku e-commerce w Polsce 2018-2027, Sep 2022 (https://www.strategyand.pwc.com/pl/pl/publikacje/2022/perspektywy-rozwoju-rynku-e-commerce-w-polsce-2018-2027.html)
■ Gemius, 2021 E-Commerce w Polsce, Sep 2022
■ Eurocommerce.eu, European E-Commerce Report 2022, Sep 2022 (https://www.eurocommerce.eu/european-e-commerce-report-2022/)
■ Dpd.com, E-shoppers' behaviour in 2021, Sep 2022 (https://www.dpd.com/wp-content/uploads/sites/77/2022/02/European-E-Shoppers-in-2021.pdf)
■ Atena Research & Consulting, Jak Polacy szukają i kupują produkty w Internecie? Ścieżki zakupowe online w Polsce 2022, June 2022 (https://atenaresearch.pl/raport-sciezki-zakupowe-polakow-w-internecie/)
■ Allegro.eu, Sep 2022
■ Eizba.pl, W kryzysie do e-commerce 2022 (https://eizba.pl/premiera-raportu-e-izby-w-kryzysie-do-e-commerce-2022/)  

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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/47hZBji

Powerful conversations, leadership stories. Let's talk e-commerce!  
In the newest podcast episode, Efe Acunaz meets with Claudia Frese who, as the CEO of STRATO and Board Member of IONOS, has a front-row seat to the e-commerce industry changes. Claudia walks us through the lessons she learned as an industry observer along the way. The conversation offers informed commentary on the issues affecting the e-commerce landscape.   
Over the last two years, we have been into a phase of massive changes and businesses are experiencing disruptions. Claudia Frese explains how smaller businesses can gear themselves for the Perfect Storm and how to find growth opportunities in times of crisis.  
Moreover, Claudia Frese speaks about key future trends in the e-commerce sector. Will they have a lasting impact on the industry scene? How can companies rethink their strategies and adapt to the newest changes? Listen to this episode of the EGN Podcast to find out that & more!  
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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3rUHCzo

Powerful conversations, leadership stories, let's talk e-commerce!

In the podcast's first episode, Efe Acunaz met with Michael Pietsch - Head of Fashion Platforms at Meta. They connected to discuss the near future of marketing. Their conversation dives into the complexity of cookie policy updates, how to turn your approach to be more authentic, and how live shopping is encoded in our habits... But this is only the tip of the iceberg! Is Metaverse something bigger than we thought? Does your product have a decent story behind it? Listen to this episode of the EGN Podcast to find out. 

Do you prefer video content rather than just audio? Check out the interview on YouTube: https://www.youtube.com/watch?v=q0XN5mEsgC4

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