Behind the Craft

Behind the Craft

By BrandCraftBusinessMarketing
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Behind the Craft episodes

  • Ep. 4: How to Make Branding That's Bold Yet Minimal

    We are joined today by Jordan Barno, BrandCraft's award-winning graphic designer, to talk about how a company's identity informs every aspect of design and get some tips on how to make sure your branding and website are attracting the right clients and customers for your business.


    We also tea e look at a specific example - the Carpark, and how we upheld their brand's integrity while also helping them evolve to reflect their growth.

    21 min
  • Ep. 3: Maintaining Brand Consistency While Exploring New Genres

    In this episode, we sit down to talk with BrandCraft's award-winning video and phot specialist, Margo Luey, to talk about how brand informs every decision we make in video. Get tips on how to make sure your script, concept, and genre don't jump the shark while exploring new directions in your video advertising.

    We also take a look at a specific example - McCurley Dealerships, and how we upheld their brand's integrity while also changing the style of their ads from a dramatic series to a comedic campaign.

    50 min
  • Ep. 2: A Website So Good, You Can Taste It

    "Hold on to your butts."

    In this episode, we sit down with Jessi Miracle, Web Director at BrandCraft, to talk about the strategies and techniques she applied to creating the multi-award winning website, drinkfeatherandfolly.com.
    We also discuss why brand matters when developing for the web, and finally, what Jurassic Park can teach us about Web Design.

    43 min
  • Ep. 1: First-Class Animation to Get Kids in Class

    Ashley Bolin, BrandCraft's award-winning graphic designer and animator joins us to talk about the process of animating an amazing explainer video she completed last year and also give you some tips on how to make your next animation project a success.

    23 min

About Behind the Craft

From the publisher's feed

Join us for conversations with one of the experts at BrandCraft to talk about projects we’ve completed, the strategies and creative philosophies behind them, other work we’ve seen that inspires us,…