Talk Commerce

Behind the Curtain of AI in eCommerce – Why Good Data is the Key to Staying Competitive with Rochelle Thielen


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In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive.


Takeaways

  • Real-time data is essential for effective pricing strategies.
  • Businesses should aim for a deep understanding of customer expectations.
  • Data analysis should be conducted frequently, ideally in real-time.
  • The 24-hour data limit is outdated for top-tier businesses.
  • Understanding market trends is crucial for pricing decisions.
  • Companies need to be proactive rather than reactive in their pricing.
  • Customer insights can lead to more effective pricing strategies.
  • The speed of data analysis can impact business success.
  • Real-time insights can provide a competitive edge.
  • Adapting to customer needs quickly is vital for growth.


Sound Bites

  • "Understanding of what customers are expecting to see."
  • "It should be so much quicker up to real time."

Chapters

00:00
Introduction to Traject Data and Rochelle's Background

06:36
Human Oversight in AI Systems

14:54
Trends in Retail Data Usage

21:48
AI Democratization for Small Merchants

27:39
Popular Products and Closing Thoughts

...more
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Talk CommerceBy Brent W. Peterson

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