Today I am joined by LoriAnn, who is the owner and CEO of Profit Priority, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. With over 8 years of experience in accounting and small business finance, she has the insight and experience to help you up-level your business while removing the stress and burden of managing your finances. Whether you are just starting out or you have been in business for years, her mission is to help creatives feel peace about their numbers while growing their profit and confidence. With a passion for small businesses and the insight and knowledge of finance, she also loves to do business coaching and mentorships for other agency owners. Business aside, LoriAnn is really just a midwest gal obsessed with running, reading, iced coffees and spending time on the farm with her two little kiddos.

Links: https://byoliviaaustin.com/design-studio-business-blueprint

In this reflective podcast episode, I share my experience after 6 years of entrepreneurship and what I would if I were starting my business from scratch. I go through a series of important steps including defining services, building a portfolio, choosing a marketing platform, establishing systems and processes, and the power of networking. The episode is packed with inspiring anecdotes, practical advice, and a strong emphasis on consistency, mindset, and action to help you build a business AND life you love. Ideal for both budding entrepreneurs and those in need of a business refresh, this episode is a roadmap to building a business you will love. Tune in for valuable lessons on navigating entrepreneurship, setting up for success, and living your purpose.

The way you've been taught vision planning and goal setting is all wrong. Most people will look at their revenue goals for the year, write out some goals that sound like that will help and then hope you accomplish them all by the end of the year. Today, I'm teaching the exact framework I use and teach my mentees in how to set goals based on your big life vision and then break them down by quarter, month and year in a tangible way so you have a strategic roadmap on how, when and WHY you're hitting your goals.

This episode is an edited audio recording version of my free mini-course, Goals by Design. You can get instant access to this course here → https://currentdesignstudio.mykajabi.com/offers/SjdqDFT7/checkout

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We dive deep into the topic of overcoming the "all or nothing" mindset that often holds us back from taking action in our business and life. We explore practical strategies and mindset shifts that can help you break free from the paralysis of perfectionism and start making progress towards your goals. Whether you're struggling to get started on a project, launch a new business, or make positive changes in your personal life, this episode will provide you with inspiration and actionable tips to get you moving in the right direction.

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Today we're diving deep into building and pricing your brand and website design services. Whether you're a seasoned designer looking to refine your approach or an emerging designer seeking to establish your online presence, this episode is packed with valuable insights that will elevate your design business as a whole. Pricing your design services can be a challenging and is the top question I get asked by you as a listener of the podcast, my coaching/intensive clients. I love it because if you are asking this question, you're thinking SMART about your business. In my opinion, after 6 years growing and evolving my business I believe that it all starts with your services. Once you have your services in place, you can streamline your processes, do planning and projections, eliminate scope creeps, start hiring and all of this leads to increased profitability, especially in an agency model.

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*Use code BTD10 for 10% off everything in the template shop!

Today's episode we have the conversation about the challenges and triumphs of balancing motherhood and entrepreneurship. Laura and I swap our personal experience and practical advice on managing energy, work-life harmony, and the power of personal branding in businesses. Both know that despite trials, it’s entirely possible to have the best of both worlds – motherhood and entrepreneurship – and it’s important to find your unique path without comparing it to anyone else's. This is a very candid conversation with two moms and businesses owners who are in different stages of life. I hope you enjoy!

https://www.laura-sinclair.com/

In this heartfelt podcast episode, I am opening up about my personal experience as a new mom and what the journey over the last 8 months has looked like for me. Emphasizing the importance of inner work, support, and healing modalities like inner child healing, I discuss my evolution as what it's like being a business owner and new mom overcoming postpartum anxiety and perfectionism to now seeking harmony between business and personal life. I want to open up the conversation on these topics and set the tone for this new era of Behind the Design Podcast by continuing to inspire our community who may be going through similar phases of reinvention.

I hope you are ready for a life changing conversation with a friend, colleague and someone I go to for advice, Gabrielle Laura. Gabrielle is an intuitive channeler who has the gift of being able to channel your soul's purpose. She connects to your intuition, higher self, spirit team, and anyone present or crossed over who is impacting your soul's purpose. Gabrielle will help you kickstart your healing journey and be there to guide you through releasing the blocks that are preventing you from up-leveling and manifesting your dream life. This conversation you guys!! I don't talk too much about spirituality and how it impacts your business often, but diving deeper into my consciousness has been such a big part of my growth as an entrepreneur. If you're feeling blocked by anything or are ready to get to the next level in your business, but aren't sure where to start, this episode is going to kick start that transformation for you. In this episode we talk about self-worth and tying success to money, how Gabby's rock bottom spiritual awakening brought her to living in her purpose and what it takes to get to the next level in your business.

DESIGNED TO SCALE:

Are you struggling to scale your design studio on your own? Have you been signing up for courses that don't teach anything new? Do you feel like you're overworked and drowning in client requests with no time to focus on growing your business or even reap the benefits of your success? In my signature mastermind, Designed to Scale, you get the customized guidance and high-level support you need to scale your design studio for more freedom, profit and growth. It is an initimate, high-level container for ambitious designers who are ready to grow their business and their life alongside like-minded entrepreneurs. I'm now enrolling for October 2023 and have 4 spots left, head to byoliviaaustin.com/designed-to-scale.

The phrase "ideal clients" is tossed around a lot in the business space, along with niching down, client red flags and other ways to identify and create boundaries around working with people you actually like. It's YOUR business and the projects you work on and the clients you work with should make you excited to sit at your desk every day, but unfortunately this is not always the case. Every so often you have those clients that are tough, rude and just plain hard to work with that have you questioning whether you're even good at what you do. I know this feeling all too well, but have honed in my expectations and made clearer boundaries, so that these types of clients are few and far between. In today's episode we're going over how to vet clients before you even onboard them, client red flags to watch out for and, if it comes down to it, how to eloquently break up with bad clients.

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Income report for July 2023 - If you're not measuring what you're doing each month, it makes it difficult to make insightful decisions in the business, know what to change or know what to focus on the next month. Each month I go over my business revenue for Design and Coaching, expenses in the business, KPI's and some wins/loses in hopes to help you in your business.

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