Behind The Doors

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In this episode of the Behind The Doors podcast, Daniel Shaked discusses the current challenges in the real estate investing business model and why it is fundamentally broken. He highlights a common mistake among first-time investors—neglecting property management—and explains why a successful manager ensures that investors can focus on growth rather than day-to-day operations. Daniel emphasizes the importance of partnering with individuals who share a vested interest in strengthening an investment. Finally, he explores how technology is driving innovation in property management, making real estate investment more efficient and scalable.

Daniel Shaked is the Founder and CEO of Home365, a company that combines InsureTech, AI, and advanced software to transform the Property Management industry with a focus on Single-Family Rentals (SFR). Founded in Palo Alto, California, Home365 guarantees rental income performance and optimizes Net Operating Income (NOI) to make rental property ownership more profitable, predictable, and hassle-free. With over 15 years of experience in Hyper-Local SMBs, Daniel has a deep understanding of the challenges faced by homeowners, consumers, and service providers. Before Home365, he founded OneCall Ltd., a successful pay-per-call platform for local businesses, and served as VP of Operations at SMARTEAM, a Dassault System company, where he led strategic projects and key departments. Under his leadership, Home365 manages thousands of properties across nine states and 18 metropolitan areas, with plans to expand to over 100,000 properties. Passionate about leveraging technology to improve the shared economy, the future of living, and real-time communication, Daniel thrives on collaborating with individuals who embrace an “Extreme Ownership” mindset.

https://www.linkedin.com/in/danielshaked/

https://www.home365.co/

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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In this episode of Behind The Doors, the hosts explore how shifts in the stock market directly impact real estate—and why savvy agents need to start paying attention. When volatility strikes Wall Street, consumer confidence dips, interest rates fluctuate, and both investor behavior and buying sentiment shift fast. Dan breaks down how these market movements present both risks and powerful opportunities for agents who position themselves as educators and trusted advisors. From understanding buyer psychology to tracking rate changes and leveraging uncertainty as a competitive edge, this episode is a must-listen for real estate professionals who want to stay ahead of the curve and guide clients with clarity and confidence.

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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In this value-packed episode of Behind The Doors, we dive deep into why the current economic climate—marked by inflation, stock market volatility, and shifting interest rates—could be a golden opportunity for real estate investors. We explore how real estate remains a recession-resistant, tangible asset with long-term wealth-building advantages like cash flow, tax benefits, control, and leverage. From distressed property opportunities and off-market deals to creative financing strategies and the growing shift toward long-term rentals, the conversation lays out actionable steps for investors to take advantage of today’s market conditions. Whether you're a mom-and-pop investor or exploring how to use a self-directed IRA to build wealth, this episode reinforces that real estate is a game of chess, not checkers—and now is the time to make your move. 

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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In this episode of the Behind The Doors podcast, we dive into the significant merger between Rocket and Redfin and what it means for real estate agents. Marvin discusses the challenges this merger presents for agents, emphasizing the importance of staying informed in a rapidly changing market. With a shift towards more direct-to-consumer transactions, agents must adapt to remain competitive. Tune in to understand the implications of this merger and how to navigate the evolving landscape of real estate. 

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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In this episode of our podcast, we dive into Rocket's bold acquisition of Redfin and how it contrasts with Zillow's approach in the real estate market. We unpack the implications of this strategic move, exploring whether Rocket's fresh perspective positions it as a formidable competitor or if it poses significant risks. We discuss Zillow's current standing as the industry leader and read listener reactions to the deal, providing insights from both investor and agent viewpoints. Tune in for a comprehensive analysis of this pivotal moment in real estate! 

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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In this episode of Behind The Doors, we break down why cash offers are still a goldmine in today’s volatile real estate market. With high interest rates driving away traditional buyers and creating uncertainty for sellers, the desire for speed and certainty is greater than ever. Agents who lead with a cash offer message can unlock more conversations, listings, and closings—especially by targeting homeowners in distress, those facing financing challenges, or even those simply ready to upgrade. The duo explains how to position a cash offer as both a powerful lead-generation hook and a problem-solving tool, using available data to find motivated sellers and re-engage past clients. For agents ready to double their impact, this episode is a blueprint for turning uncertainty into opportunity. 

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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In this episode, we dive into the key strategies for effectively working with contractors and ensuring successful, long-term partnerships. Dan shares his firsthand experience in building strong relationships with his crews, the importance of clear and well-structured contracts, and how networking events can lead to valuable contractor connections. We discuss how contracting is often a volume-driven business, what that means for your working relationships, and how to set clear expectations to ensure efficiency and reliability. Plus, we wrap up with key takeaways and actionable steps to help you navigate contractor partnerships with confidence. Tune in to learn how to build trust, clarity, and long-term success with your contractors!

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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In this episode, we welcome Branden Lowder, CEO of Certified Investor Agent Specialist (CIAS), to discuss why real estate agents should become proficient in working with investors. Branden explains how the CIAS designation equips agents with essential skills to navigate the investor market, evaluate deals, and leverage real estate for wealth building. The discussion covers the growing demand for investment-focused agents, the importance of understanding off-market deals, and how real estate professionals can expand their business by working with investors. Branden highlights key strategies, including proactive deal sourcing, financial modeling, and building investor relationships, making this a must-listen for agents looking to maximize opportunities in today’s market. 

Branden Lowder is a seasoned real estate professional, instructor, and industry leader with over 30 years of experience. As the co-founder of Echo Real Estate Partners and CEO of The Real Edge Training, he has closed more than 3,900 transactions and led high-performing teams, including a mega team with his wife and partner, Tammy, specializing in real estate investors in the Los Angeles market. A dedicated educator, Branden has trained over 7,000 real estate professionals across certification programs such as Certified Investor Agent Specialist (CIAS), Certified Negotiation Expert (CNE), and Certified Distressed Property Expert (CDPE). As a co-author and instructor of industry-recognized courses, he is committed to equipping agents with the skills and knowledge to thrive in an evolving market.

https://www.linkedin.com/company/certified-investor-agent-specialist/

https://instagram.com/cias_designation

https://www.facebook.com/profile.php?id=100076111455628

https://www.youtube.com/@CIAS-designation

https://www.ciasdesignation.com/

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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In this episode of Behind The Doors, hosts welcome Branden Lowder, CEO of Certified Investor Agent Specialist (CIAS), to discuss the importance of real estate agents becoming savvy investors themselves. Branden breaks down how the CIAS designation empowers agents to navigate the investor market, understand key financial metrics like cash-on-cash return and cap rates, and ultimately build long-term wealth through real estate. The conversation highlights the benefits of serving investor clients, the evolving real estate landscape, and why traditional agents should tap into the 30% of the market driven by investors. The discussion covers common industry misconceptions, the impact of commission suppression, and the strategic advantages of having investment expertise in a shifting market. 

Branden Lowder is a seasoned real estate professional, instructor, and industry leader with over 30 years of experience. As the co-founder of Echo Real Estate Partners and CEO of The Real Edge Training, he has closed more than 3,900 transactions and led high-performing teams, including a mega team with his wife and partner, Tammy, specializing in real estate investors in the Los Angeles market. A dedicated educator, Branden has trained over 7,000 real estate professionals across certification programs such as Certified Investor Agent Specialist (CIAS), Certified Negotiation Expert (CNE), and Certified Distressed Property Expert (CDPE). As a co-author and instructor of industry-recognized courses, he is committed to equipping agents with the skills and knowledge to thrive in an evolving market.

https://www.linkedin.com/company/certified-investor-agent-specialist/

https://instagram.com/cias_designation

https://www.facebook.com/profile.php?id=100076111455628

https://www.youtube.com/@CIAS-designation

https://www.ciasdesignation.com/

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.

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 In this episode of Behind The Doors, Branden Lowder joins the conversation to break down what happens after a real estate agent’s phone starts ringing from a cash offer marketing campaign. The discussion dives into the two primary marketing approaches in real estate: personal brand-building vs. clear, direct messaging (such as guaranteed sales and cash offers). Branden walks through the critical next steps for agents once they receive inbound leads, including how to establish trust, qualify the seller, and navigate the negotiation process effectively. He explains how anchoring a property’s value with a real buyer creates a realistic market reference that sellers can use to make informed decisions—whether opting for a cash sale or traditional listing. The episode also highlights why understanding investor motivations and marketing to different buyer types can be a game-changer for agents looking to differentiate themselves in a competitive market. If you’re a real estate professional looking to convert more leads and close deals faster, this episode is packed with actionable insights and strategic advice. 

Branden Lowder is a seasoned real estate professional, instructor, and industry leader with over 30 years of experience. As the co-founder of Echo Real Estate Partners and CEO of The Real Edge Training, he has closed more than 3,900 transactions and led high-performing teams, including a mega team with his wife and partner, Tammy, specializing in real estate investors in the Los Angeles market. A dedicated educator, Branden has trained over 7,000 real estate professionals across certification programs such as Certified Investor Agent Specialist (CIAS), Certified Negotiation Expert (CNE), and Certified Distressed Property Expert (CDPE). As a co-author and instructor of industry-recognized courses, he is committed to equipping agents with the skills and knowledge to thrive in an evolving market.

https://www.linkedin.com/company/certified-investor-agent-specialist/

https://instagram.com/cias_designation

https://www.facebook.com/profile.php?id=100076111455628

https://www.youtube.com/@CIAS-designation

https://www.ciasdesignation.com/

Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.

The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.