With the Kickstarter campaign to launch Atlantic midway through (back the campaign here!), in this episode we decide to explore a terrifying / exciting experiment. So, dear listeners, this week's Behind The Fragrance was recorded live on Instagram TV in front of a live Instagram audience. No script (well there was one, but we went rogue...), no canned laughter... but there will be a few references to the comments that came up from those watching live!