Behind the Franchise

Behind the Franchise

By Paul EhlingerBusinessMarketing
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Behind the Franchise episodes

  • Episode 6: Building a Franchise that Lasts with Kristpoher Stuart of Bloomin' Blinds

    In this episode of Behind the Franchise, host Paul Ehlinger sits down with Kristopher Stuart, Chief Development Officer of Bloomin' Blinds, to discuss his unconventional journey from firefighter to franchise leader.

    Kris shares how growing up in a family-run business shaped his mindset, why he pursued firefighting alongside entrepreneurship, and how he ultimately discovered franchising as a vehicle for lasting impact.

    • How firefighting and franchising share more in common than you think
    • The importance of transparency, authenticity, and trust in franchise operations
    • Why Bloomin' Blinds is betting big on AI and automation to reshape home services
    • How strong company culture and honest leadership fuel franchise success


    Kris brings energy, humor, and unfiltered insights on scaling a family-first, technology-driven franchise. If you’re thinking about building a brand, buying a franchise, or just love a great business transformation story, this one’s for you!

    54 min
  • Episode 5: Momentum Toward Growth with Brooke Budke of Momentum Brands

    In this episode of Behind the Franchise, host Paul Ehlinger chats with Brooke Budke about her journey as the founder and CEO of Momentum Brands. They explore how she empowers franchisees, shares marketing tips for franchises, and continues to pursue growth both professionally and personally.

    Highlights of this episode include:

    • Brooke shares how she got into franchising and how her journey led her to Momentum brands.

    • Insights into how Brooke balanced her personal and professional life in franchising.

    • The importance of understanding your audience as a franchise.

    • Creative marketing tips that can help franchisors connect with franchises. 

    • A look at the future of marketing in franchising.

    • Tune in to hear Brooke's inspiring story and gain valuable marketing insights for both aspiring franchisees and experienced franchise owners

      1 hr 1 min
    • Episode 4: Fired Up for Growth with Michael Sutton of Grill Hero

      In this episode of Behind the Franchise, host Paul Ehlinger chats with Michael Sutton about how he is expanding his business Grill Hero from Canada to the U.S., as well as just constantly elevating all aspects of the franchise.

      Highlights of this episode include:

      Michael sharing some of his milestones when founding Canadian BBQ Boys and transitioning and rebranding to business to Grill Hero

      The full rebranding journey and its lessons learned 

      A deep dive into Grill Hero’s core values & mission

      Franchise marketing and customer engagement strategies from Michael’s perspective

      A look at what the future holds for Grill Hero

      Tune in to hear Michael’s story and gather actionable insights for aspiring entrepreneurs and seasoned franchise owners alike. 

      Guest Bio For Michael: 

      We’re thrilled to be joined by Michael Sutton the Founder and President of Grill Hero, formerly known as Canadian BBQ Boys. He is currently focused on scaling the business and expanding into the U.S. market.

      39 min
    • Episode 3: Having Fun Growing Fast with Mark Amery of Puddle Pool Services

      Dive into the pool of entrepreneurship with Mark Amery, founder and CEO of Puddle Pool Services! In this episode of Behind the Franchise, host Paul Ehlinger chats with Mark about building a fun, vibrant brand in the home services industry.

      Highlights:

      • Mark's journey from a single home service brand to multiple successful franchises
      • The importance of maintaining a personal touch as your franchise grows
      • Innovative marketing strategies, including wrapping buses and joining Santa Claus parades
      • How Puddle Pool Services leverages technology to streamline operations
      • The challenges and rewards of rapid franchise expansion
      • Mark's unique approach to work-life balance as a father of five
      • From "grabbing life by the cannonballs" to fostering a playful company culture, Mark shares insights on how Puddle Pool Services is making waves in the franchise world. Whether you're a budding entrepreneur or an established business owner, this episode is packed with valuable lessons on brand building, franchisee relations, and staying afloat in a competitive market.

        Don't miss this refreshing conversation that proves business doesn't have to be all work and no play. Dive in now!

        42 min
      • Episode 2: Win as a Team with Kyle Kosco of Caring Transitions

        Welcome to Episode 2 of "Behind the Franchise"! In this episode, we chat with Kyle Kosco, VP of Marketing at ‪Caring Transitions who shares his journey from running a marketing agency to leading the marketing efforts of a thriving franchise. Discover how Caring Transitions supports seniors and their families during life transitions and learn about their unique "Caring for a Cause" initiatives.

        From his first 90 days on the job to building strong relationships with franchise owners, Kyle provides valuable insights into the world of franchise marketing. Plus, find out how CT Bids is revolutionizing the online estate sales space.
        🔍 Key Topics Covered:
        Kyle Kosco’s career journey and transition to Caring Transitions

        The significance of relationship-building in franchising

        Caring Transitions' services and the impact of "Caring for a Cause"

        The role of empathy and community engagement in marketing

        Strategies for driving franchise growth and innovation
        📢 Don't miss out on this engaging conversation! Like, comment, and subscribe for more insights from the best minds in franchise marketing.
        #franchising #marketing #digitalmarketing #socialmedia #socialmediamarketing #brand #business #growth #podcast #caringtransitions #ai
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        Check out Caring Transition and Kyle's Socials:
        Caring Transitions
        https://www.caringtransitions.com/

        https://www.facebook.com/CaringTransitions

        https://twitter.com/CaringTransCorp

        https://www.linkedin.com/company/caring-transitions/

        https://www.youtube.com/channel/UCMJQPbKKp49DIQgIQ2bqgBA

        Kyle Kosco
        https://www.linkedin.com/in/kyle-kosco/

        https://twitter.com/kylekosco

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        Behind the Franchise is brought to you by Flamel.ai - the social media hub for multi-location brands. Check us out!
        Flamel.ai - www.flamel.ai
        LinkedIn - www.linkedin.com/company/flamelai
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        Instagram - www.instagram.com/flamel.ai
        YouTube - ‪@flamelai‬
        Facebook - www.facebook.com/flamel.ai

        47 min
      • Episode 1: Brand Better, Grow Faster with Jessica Yarmey of SizzleSociety

        Welcome to the inaugural episode of "Behind the Franchise" where we dive deep into the strategies that drive franchise brand success. In this episode, host Paul Ehlinger is joined by Jessica Yarmey, CEO of SizzleSociety and former CMO of Club Pilates. Jessica shares her journey from a marketing enthusiast to a franchise brand leader, offering invaluable insights on scaling businesses effectively and sustaining brand integrity during rapid growth.

        Throughout the episode, Jessica discusses the nuances of brand promotion and protection, her strategies for aligning brand values with business operations, and her approach to overcoming the challenges of scaling too fast. Learn how authenticity and strategic marketing have played pivotal roles in her success, and gain actionable tips on how you too can accelerate growth while maintaining a robust brand identity. Whether you’re a budding entrepreneur or an established franchisor, this conversation is packed with guidance to help you brand better and grow faster.

        54 min

      About Behind the Franchise

      From the publisher's feed

      Welcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry's most successful…