In this episode of Behind the Headshot Podcast, host James Froment sits down with Susanne Todnem, marketer, former journalist, and founder of her own agency, to talk about what it really means to build a career that doesn’t follow a straight line.

They explore how Susanne went from banking and IT to journalism, before starting her own marketing company while living in Australia. From there, she built a career that blends strategy, communication, and creativity, now working with AI and serving on multiple company boards.

Expect insights on taking smart risks, learning by doing, and building momentum when the plan isn’t linear. Plus: how AI can actually make marketing more human, what being a board member really involves (beyond the LinkedIn title), and why staying curious might be the most powerful career strategy of all.

Sussane Links:

Linkedin: linkedin.com/in/todnem

Website: https://www.poynt.no/

Connect with James: https://www.linkedin.com/in/jamesfroment/

Produced by Flare:

Website: https://www.flaremedia.no/

Linkedin: https://www.linkedin.com/company/104642777

IG: https://www.instagram.com/flaremedia.no/

Facebook: https://www.facebook.com/people/Flare-Media/61564987319999/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Behind the Headshot Podcast, host James Froment sits down with multidisciplinary designer Tori, founder of the studio Kulør. They talk about why Tori sees design as structured problem-solving rather than art, how a working knowledge of code can super-charge a designer’s career, and what it really took to launch Kulør after a company-wide layoff. Expect insights on niching down, using AI as a creative tool, and helping brands reveal their “true colors.” Plus: practical tips for surviving redundancies, building client trust, and blending photography, graphics, and strategy into one cohesive practice.

Tori Links:

Linkedin: linkedin.com/in/tor-vegard-tobiassen

Website: https://www.kulor.design/

Connect with James: https://www.linkedin.com/in/jamesfroment/

Produced by Flare:

Website: https://www.flaremedia.no/

Linkedin: https://www.linkedin.com/company/104642777

IG: https://www.instagram.com/flaremedia.no/

Facebook: https://www.facebook.com/people/Flare-Media/61564987319999/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Behind the Headshot Podcast, host James Froment sits down with Trine-Lise, the marketing manager at warehouse-automation company Pio. A self-taught creative who learned Photoshop from a printed manual, Trine-Lise built a portfolio that launched her from “do-everything” agency life to a fast-growing SaaS scale-up and now into the hardware-meets-software world of robotics. She explains why paid ads are her favorite playground and the tell-tale signs it’s time to leave a comfy role for personal growth. You’ll hear tips on building a portfolio without a bachelor’s degree, using tiny marketing tweaks for huge impact, and ditching the myth of the perfect career ladder.

Trines Links:

Linkedin: https://www.linkedin.com/in/trine-lise-gjelstad-471523192/

Connect with James: https://www.linkedin.com/in/jamesfroment/

Produced by Flare:

Website: https://www.flaremedia.no/

Linkedin: https://www.linkedin.com/company/104642777

IG: https://www.instagram.com/flaremedia.no/

Facebook: https://www.facebook.com/people/Flare-Media/61564987319999/

Hosted on Acast. See acast.com/privacy for more information.

On this episode of Behind the Headshot Podcast, host James Froment sits down with 25-year-old marketing manager Anne—a former graphic-design student who now translates OT-cyber-security threats into plain language at Secure-NOK. They unpack why planning and structure can be just as “creative” as sketching, how the most literal photo can outperform a clever concept, and the moment Anne realised her side-project poetry page Med liten skrift could help others process trauma. Dive in for an honest look at design-thinking in security tech, and balancing passion projects with a nine-to-five.

Annes Links:

Linkedin: https://www.linkedin.com/in/annetyldum/

Connect with James: https://www.linkedin.com/in/jamesfroment/

Produced by Flare:

Website: https://www.flaremedia.no/

Linkedin: https://www.linkedin.com/company/104642777

IG: https://www.instagram.com/flaremedia.no/

Facebook: https://www.facebook.com/people/Flare-Media/61564987319999/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Behind the Headshot, we sit down with Helene Holm, CEO of Egersund Business Region, a dedicated initiative focused on promoting the opportunities, businesses, and lifestyle of the Egersund area. Helene shares her journey from a small island in southern Norway to leading efforts to attract talent and boost the region’s profile as a hidden gem of Rogaland.

We delve into the challenges of promoting a region often overshadowed by larger cities, the importance of leveraging local talent and businesses, and how Helene uses her background in journalism and design to create authentic and impactful messaging. Helene also reflects on the value of being adaptable—what she fondly refers to as being a "potato"—and her passion for connecting people and businesses to foster sustainable growth.

Helenes Links:

Linkedin: https://www.linkedin.com/in/helene-holm/

Website: https://egersundregionen.no/

Connect with James: https://www.linkedin.com/in/jamesfroment/

Produced by Flare:

Website: https://www.flaremedia.no/

Linkedin: https://www.linkedin.com/company/104642777

IG: https://www.instagram.com/flaremedia.no/

Facebook: https://www.facebook.com/people/Flare-Media/61564987319999/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Behind the Headshot, we sit down with Margie Maria Gonzalez, Head of Sustainability and Communications at e-Drilling and founder of Tonamil, an initiative dedicated to promoting sustainable coffee production and consumption. Margie shares her journey from running a sustainable coffee company to leading sustainability initiatives in the tech-driven energy sector. We discuss the challenges of transitioning between industries, the role of authentic storytelling in marketing, and the importance of understanding diverse audiences. Margie also emphasizes valuing every interaction and lead, as well as her passion for sustainable business development.

Margies Links:

Linkedin: https://www.linkedin.com/in/margie-maria-gonzalez-7675a5a6/

Website: https://tonamil.com/

Connect with James: https://www.linkedin.com/in/jamesfroment/

Produced by Flare:

Website: https://www.flaremedia.no/

Linkedin: https://www.linkedin.com/company/104642777

IG: https://www.instagram.com/flaremedia.no/

Facebook: https://www.facebook.com/people/Flare-Media/61564987319999/

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Anette Thorsen, founder of Truper Thorsen, delves into her entrepreneurial journey, sharing how starting her own digital marketing business specialising in Google Ads helped her find balance and improve her mental health. She discusses the challenges of managing everything from small local businesses to large international clients, the intricacies of optimising ad campaigns, and offers practical advice on navigating the often complex world of digital advertising, while reflecting on the personal and professional growth that has come from building her own brand.

Anettes Links:

Linkedin: https://www.linkedin.com/in/anette-thorsen-99b13227/

Website: https://truper.no/

Connect with James: https://www.linkedin.com/in/jamesfroment/

Produced by Flare:

Website: https://www.flaremedia.no/

Linkedin: https://www.linkedin.com/company/104642777

IG: https://www.instagram.com/flaremedia.no/

Facebook: https://www.facebook.com/people/Flare-Media/61564987319999/

Hosted on Acast. See acast.com/privacy for more information.