In this episode we explore the abusive and dangerous cosmetic procedure of skin bleaching. This is the process of whitening the skin or obstructing the natural process of melanin production. What is melanin? Melanin is a brown or black pigment found in the retina, hair, and skin; it is naturally produced in humans and animals. Why would anyone want to prohibit or decrease the amount of melanin their body produces? Though, some say they use to treat hyperpigmentation marks, a vast majority of consumers of these skin whitening products have one goal in mind, to become more fair, they want to be white.
Let's explore why would people of color intentionally lighten their skin. The painful history of these skin whitening products can be traced back to brutal slavery. Though, this began amongst European women during the Victorian-age, today skin lightening is most commonly used amongst people of color. Within ethnic groups across the world darker skin people have been told that they are unworthy and not as beautiful as more fair skin people. What is even more devastating is that a lot of this hateful colorist rhetoric comes from within each individual ethnic groups. For example, in India, famous Bollywood actors and actresses encourage their followers to be more "Fair & White" by using skin lightening serums.