Behind the Post

We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert!

Catharina Sartori Mensak, Content Marketing Manager at Stahl is sharing her playbook on crafting humanlike, engaging content that is the opposite of boring.

Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. She believes that the companies that win on social are the ones who dare to be different and think of social media as stories. Olivia and Cat talk about what it really means to put people at the forefront of your strategy and what that content looks like in action.

Stay until the end to hear Cat’s playbook for personal branding–P.S. the first step is being yourself!

All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode!

In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day, live and in person. During this laid-back discussion, the two dive into what brought Day to Oktopost, where he thinks marketing is headed, and so much more!

In the second half of the show, the two detail what a personal brand means and how it has evolved over the years. Colin explains it is all about being you, whether you’re on stage presenting at a conference or on social media presenting a message. Together they explain why keeping it real and authentic is critical to developing a consistent personal brand.

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This episode of Behind the Post is not like the rest! You’re in for a treat as your host, Olivia Messina, takes the other side of the mic.

Addie Peters is asking everything you want to know about being a social media manager! Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it.

If you’ve ever wondered what it’s like to run social for a global brand, Olivia covers that too! She reveals her approach to social strategy, her secrets for planning content, and staying up to date on trends.

This episode is fun, unfiltered, and peels back the biggest challenges behind working in social!

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It’s a time of economic uncertainty– budgets are being cut, teams are getting smaller, and the cost of living is increasing, yet we’re still expected to see growth with fewer resources and spend.

If you’re currently facing this dilemma, you’ve come to the right place. In this episode, Olivia Messina and Addie Peters discuss why doing less can actually be more. The duo shares their experiment, which led to a 32% increase in engagements, all while scaling back on content.

In the second half of the show, Olivia and Addie discuss how you can earn more meaningful engagements, more reach, and customer engagement through employee advocacy. Your brand can’t go it alone–leveraging employee engagement can help you reach new heights your corporate channels could never achieve on their own! Tune in to learn why it’s more authentic than paid social and how one of our customers decreased their cost per click from $5 to $1 within the first 45 days of their program!

Almost every marketer has been in the position of doing the role of multiple people. This is a reality the next Behind the Post guest knows all too well.

For seven years, Sarah Noel Block, CEO of Tiny Marketing, was a marketing team of one for five companies simultaneously.

She joins host Olivia Messina to reveal her tried and true systems that enabled her to expand her bandwidth without expanding budget. This includes streamlining and batching content, systemizing through project management tools, and automating everywhere possible.

Sarah shares her journey to becoming CEO and why most small B2B marketers are falling short due to shiny object syndrome – and how you can see results if you’re missing the mark!

Stay until the end to learn her formula for A/B testing social copy and her best growth hacks for authentically growing a brand page on LinkedIn.

When it comes to a social media crisis, we know it’s not if, but when.

Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels, Senior Social Media Specialist of Tyler Technologies.

Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector.

Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make! She even shares how she creates social media experiences and value-driven content that reinforce Tyler’s purpose, values, and brand infinity.

Listen until the end to hear what needs to be in your crisis plan, what should be in place before something occurs, and the best practices to live by when in the midst of a crisis.

No social media manager has all the answers – but the Oktopost social team is hoping to change that one insight at a time!

Shedding some light on the most asked questions around B2B social are Olivia Messina and Addie Peters. The two tackle a tell-all episode around a broad scope of questions in the social media industry.

Tune in for a conversation on landing a role in social media, the B2B organizations with a noteworthy TikTok presence, how to determine the best time to post, tips for leading an employee advocacy program, writing content for colleagues, and so much more!

And, of course, our social team shares the truth about engagement rate and why it’s not the most meaningful metric to report on, or is it?

Want to launch a podcast? Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting?

If you’d like the inside scoop on the questions above, this episode of Behind the Post is for you!

How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag, Social Media Lead at Syte, has been through it all!

This episode will have you on the edge of your seat while Dani walks through how the B2B social landscape has transformed to become more authentic, humanlike, and in line with our B2C counterparts.

Dani dives deep into the social metrics every B2B Social Media Manager should be tracking, and what social media success means to her. She even reveals the step-by-step process of launching an engaging TikTok presence for B2B organizations. You’ll be taking notes as she gets granular and uncovers the many truths no one tells you before starting a TikTok! Lastly, Dani wraps up the show with her greatest advice for starting a podcast! As a podcast host herself, you’ll definitely want to hear this!

Gone are the days when social media is solely a vehicle to drive traffic. It is a place to BE and needs to be its own entity!

Stopping by the Behind the Post podcast to discuss the evolution of social media, employer branding, and employee advocacy is the brilliant Ale Schlesinger, Social Media Manager at HiBob.

In this episode, Ale reveals how she approaches social while working for an HR tech organization. As modern HR is all about the well-being of your people, Ale has taken the company motto, “put your people first,” and infused it into their social media strategy. Tune in to hear how she crafts the HiBob social channels to be a conversational, engaging place that will make you stop scrolling!

To close out the show, Ale reveals how she approaches her creative process, the two things your employee advocacy content must do, and why everything, especially employer branding, always comes back to authenticity.

And, of course, Olivia and Ale talk TikTok and give a little insight into all the things that go on behind the post!

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience!

Jessica Kalbarczyk, Senior Social Media Manager at Corel, takes the hot seat to discuss strategy, employee advocacy, and community. She dives deep into her content strategy for corporate social versus employee advocacy and the specific content types she creates for her employees to share.

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. She details her methods for crisis communication during the Covid-19 shutdown. One of her biggest tips? Have a really close relationship with PR to ensure the tone of voice and messaging is in line with the brand.

And if you’re looking to pursue a career in social – tune in to hear Jessica’s favorite part of working in the industry and a breakdown of what a typical day as a social media manager looks like!