Behind the Post

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world.

But where do B2B marketers fit in? How can we use TikTok in an interesting and valuable way?

Enter Haily Moulton, Social Growth Marketer at Biteable, and the face behind Biteable’s YouTube and TikTok strategies. Specializing in video marketing, Haily has earned Biteable’s TikTok over 50 million views and shares across the world. How has she done it?

Instead of focusing on branded product videos, which flopped on the popular social network, she focused instead on humor. She created content around the realities of working from home, poking fun at the corporate world.

Her efforts on TikTok have solidified Biteable’s employer branding, getting tons of comments on whether or not Biteable was hiring. Their careers page went from 60-80 visits per day to over 20,000!

Hot Topics in this episode:

Employee advocacy is probably already on your radar. You know that it’s important, but it’s probably on your “nice-to-have” or “someday” list. It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing.

But I’m here to tell you that you can do this. It doesn’t have to be difficult, or time-consuming—and I’m going to show you how.

In today’s episode, I’m going to go over the entire process around launching and maintaining an employee advocacy program (that won’t have you working until midnight).

Meryoli Arias, Social Media Manager at Chili Piper, goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure.

Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. She graciously shares how simple it is to encourage her colleagues to create video content—give them a framework and give them freedom!

She reinforces that there are no shortcuts in social; it’s all about testing, trying new things, finding what works, and being different! Tune in for a spicy, high-energy episode sure to fuel your inspiration!

Aliza Hornstein, lead social media manager at WalkMe, goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. It’s no secret B2B social has the reputation of being boring. In this high-energy episode, Aliza uncovers how to make the more technical topics engaging and relatable by returning to the core tenants of social media; be human and be social! She highlights the importance of giving your brand a personality on social and shares her tips so you can do the same! You’ll walk away with tangible examples to implement into your strategy and step outside the box.

Milena Farber, Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some of the major challenges that come with transitioning into a new role as a social media manager.

Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Milena opens up about her top priorities when she first started at Namogoo and how gaining a deeper understanding of your target audience is not always an easy task. She shares her actionable tips for getting any account verified, as she impressively helped Namogoo get the blue badge on Twitter and Instagram just a few months into her role!

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. A must-listen episode for any social enthusiast or anyone transitioning into a new role as a social media manager!

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common misconceptions that are still floating around the social media world.

The more followers, the better? Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful?

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers.

She reveals how to make B2B social less boring, why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social.

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.