Behind the Roast

The conversation delves into the art of coffee roasting, market volatility, coffee tasting, roasting process, business growth, and starting small. Cooney shares insights on the challenges of market volatility, the importance of customer feedback, and the gradual growth of a roasting business.

Takeaways

• Understanding market volatility and its impact on pricing
• The significance of customer feedback in business growth

Chapters

• 00:00 The Art of Coffee Roasting
• 12:39 Roasting Process and Techniques
• 23:50 Business Growth and Customer Feedback
• 39:54 Starting Small and Growing Gradually

Follow Cooney:

IG:https://www.instagram.com/chattywrenroasters?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Facebook: https://www.facebook.com/profile.php?id=100063703442459

Website Order Coffee Beans: https://chattywrenroasters.com/

Email:[email protected]

Follow Joseph:

IG:https://www.instagram.com/thedailybrewreview/

TikTok:https://www.tiktok.com/@thedailybrewreview?is_from_webapp=1&sender_device=pc

Youtube:https://youtube.com/@thedailybrewreviewer?si=1OOdC-bpQilCg5-z

Podcast:

IG:https://www.instagram.com/behindtheroastpodcast/

Website:https://behindtheroastpodcast.riverside.com/

Sponsored Link:

Cocinare: https://cocinare.com/?ref=dailybrewreview

10% off your next purchase 

Email: [email protected]

If you're interested in being featured on an upcoming podcast episode—or looking to advertise your business to a targeted coffee-focused audience—reach out via email. I’m actively collaborating with creators, roasters, and brands that want meaningful exposure and real conversation.

The conversation covers the evolution of content creation, the challenges of creating and promoting content on different platforms, the authenticity of content creation, and the exploration of specialty coffee and coffee-related content. The conversation covers a wide range of topics related to coffee, including brewing methods, equipment, roasting, content creation, and travel. Both speakers share their experiences, preferences, and plans for future content and coffee-related activities. They also discuss the challenges and strategies for content creation and engagement with sponsors.

Takeaways

• Content creation has evolved over the years, with a focus on authenticity and engaging with the right audience.
• Promoting content on different platforms presents challenges due to varying audience reactions and algorithm differences. Specialty coffee brewing methods
• Content creation and engagement with sponsors
• Coffee-related travel experiences

Chapters

• 00:00 Evolving Content Creation
• 06:03 Authenticity in Content Creation
• 23:33 Exploring Specialty Coffee and Coffee Content
• 39:08 Exploring Specialty Coffee Brewing Methods
• 53:04 Coffee Preferences and Travel Experiences
• 01:08:01 Engagement with Sponsors and Future Content Plans

Follow Jerry:

IG:https://www.instagram.com/derryx?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

TikTok:https://www.tiktok.com/@derryxdines?is_from_webapp=1&sender_device=pc

Youtube: https://youtube.com/@derryxdines?si=V-0t5vkEoue2nSDw

Follow Joseph:

IG:https://www.instagram.com/thedailybrewreview/

TikTok:https://www.tiktok.com/@thedailybrewreview?is_from_webapp=1&sender_device=pc

Youtube:https://youtube.com/@thedailybrewreviewer?si=1OOdC-bpQilCg5-z

Podcast:

IG:https://www.instagram.com/behindtheroastpodcast/

Website:https://behindtheroastpodcast.riverside.com/

Email: [email protected]

If you're interested in being featured on an upcoming podcast episode—or looking to advertise your business to a targeted coffee-focused audience—reach out via email. I’m actively collaborating with creators, roasters, and brands that want meaningful exposure and real conversation.

ummary

Karina Aycardi shares her journey from passion for matcha to launching 518 Mucho Matcha, a mobile matcha cart. She discusses sourcing high-quality matcha, creating unique flavors, navigating permits, and plans for future growth.

matcha, small business, food entrepreneurship, mobile cart, flavor innovation, sourcing, permits, community

Sourcing high-quality matcha from Japan

Creating unique and memorable matcha flavors

Navigating permits and health regulations for mobile food businesses

Building community through mobile food entrepreneurship

Future growth plans and potential brick-and-mortar expansion

 guest  

Karina Aycardi

Chapters

00:00 Introduction to Karina and Mucho Matcha

01:58 The Journey to Starting a Matcha Business

04:22 Building the Matcha Cart and Community Engagement

06:13 Creative Matcha Flavors and Monthly Specials

08:50 Future Plans for Mucho Matcha

11:26 Sourcing Quality Matcha and Understanding Grades

14:53 The Importance of Matcha Quality and Preparation

17:42 Challenges in the Matcha Business

20:37 Customer Experience and Flavor Profiles

22:50 Misinformation About Matcha and Health

26:59 The Future of Matcha and Personal Experiences

39:44 Exploring Flavor Trends in Matcha

41:58 The Importance of Originality and Consistency

45:02 Customer Preferences and Customization

52:49 Marketing Strategies and Social Media Presence

56:36 Future Plans and Seasonal Offerings

 resources

518 Mucho Matcha Instagram - https://www.instagram.com/518muchomatcha/

The Daily Brew Reviewer Instagram- https://www.instagram.com/thedailybrewreview/

The Daily Brew Reviewer TikTok- https://www.tiktok.com/@thedailybrewreview

Behind the Roast Podcast Instagram- https://www.instagram.com/behindtheroastpodcast

The conversation delves into the birth of Bear box Brew, its journey, product development, customer engagement, expansion plans, brand promotion, coffee sourcing, roasting process, target audience, market strategy, trademarking, new product launch, business growth, expansion into retail, product usage, market trends, retail strategy, distribution, marketing, branding strategy, business growth, market expansion, product enjoyment, consumption habits, and social media and content creation strategy. The conversation covers the development of a social media strategy for a coffee business, insights into the coffee industry, product development, workplace promotion, sustainable practices, business expansion, local manufacturing, distribution, environmental impact, and social media marketing. The guests share their experiences, challenges, and future plans for their coffee business, providing valuable insights into the industry and their journey as entrepreneurs.

Takeaways

• Outdoor-inspired coffee brand
• Expansion into retail
• Product experimentation and development Social media strategy
• Coffee industry insights

Chapters

• 00:00 Social Media and Content Creation Strategy
• 22:12 Electric Cars and Sustainable Practices
• 27:14 Social Media Marketing and Brand Promotion

Follow Bear Box Brew 

IG: https://www.instagram.com/bearboxbrew?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

TikTok: https://www.tiktok.com/@bearboxbrew?is_from_webapp=1&sender_device=pc

Subscribe to Podcast

https://behindtheroastpodcast.riverside.com/

In this engaging interview, Emily from Hardscrabble Coffee shares her journey of starting a mobile coffee trailer, navigating regulations, menu development, and trends in the coffee industry. Discover practical tips for aspiring mobile coffee entrepreneurs and insights into balancing quality, cost, and customer preferences.

Starting a mobile coffee business

Navigating local health regulations

Menu development and trend adaptation

Chapters

00:00 The Journey to Starting a Mobile Coffee Business

00:26 The Business Model: Mobile vs. Brick and Mortar

02:03 Building the Coffee Trailer: Challenges and Solutions

06:22 Crafting the Menu: Trial and Error

08:26 Keeping Up with Coffee Trends

10:52 Community Engagement and Events

13:10 Balancing Business and Family Life

16:16 Navigating Rising Costs in the Coffee Industry

17:55 Consumer Expectations and Quality Control

21:38 Future Plans and Community Support

25:26 The Art of Cold Foam: Balancing Flavor and Aesthetics

27:45 Navigating Costs: The Economics of Specialty Drinks

34:42 Regulatory Challenges: Permits and Health Codes

37:08 Farmers Markets vs. Local Events: Finding the Right Balance

40:05 Future Aspirations: Growth and Expansion Plans

 resources

Hardscrabble Coffee Instagram - https://www.instagram.com/hardscrabblecoffe/

Join us as we explore the journey of The Sip Society, a mobile coffee business, from its humble beginnings to its future plans. Discover insights on menu development, social media growth, navigating permits, and the dream of opening a brick-and-mortar shop.

Starting a mobile coffee business from scratch

Developing signature coffee flavors like banana bread

Using TikTok and social media for growth

Handling permits and regulations across counties

Dreaming of a brick-and-mortar coffee shop

Creating bottled lattes for retail

Innovating with coffee flavors and trends

Balancing full-time jobs with a coffee business

Chapters

00:00 The Rise of The Sip Society

06:07 Navigating the Challenges of Mobile Business

12:07 Innovating with Seasonal Flavors

17:49 The Importance of Social Media

40:33 Navigating Health Regulations for Mobile Events

51:12 Crafting the Perfect Drink: Insights on Flavor and Balance

56:59 Innovative Spring Menu: New Flavors and Trends

01:11:54 Looking Ahead: Future Plans and Community Engagement

 resources

Chris's Coffee (Local Coffee Supplier) - https://www.chriscoffee.com

Instagram - https://www.instagram.com/thesipsociety_518

TikTok - https://www.tiktok.com/@thesipsociety_518

The conversation delves into the journey of Short and Stout Tea, the challenges of surviving in the tea business, the expansion and growth of the business, transitioning from a tea lounge to a mall location, the challenges of opening a second location, lessons learned from business contracts, the importance of quality and mission creep in business, technology and business operations, learning from tea suppliers in Tokyo, cultural perspective and business credibility, differentiating Short and Stout Matcha, educational focus and quality of matcha, understanding the health benefits of matcha, different grades and styles of matcha, consistency and expectations in matcha, differences in matcha preparation, innovation and evolution of matcha, health benefits and components of matcha, concerns and misconceptions about matcha, the future of matcha and tea trends, social media influence and business strategy, and the brewing process and quality of tea. The conversation covers the art of brewing chai and tea syrups, the balance between convenience and the tea experience, creating a relaxing tea environment, tea education and workshops, exploring different tea brewing styles, seasonal tea offerings and specialty lattes, innovative tea products and workshops, the tea lounge experience and popular menu items, collaboration with Nine Pin Cider and tea cans, cold foam toppings and tea technology, daily tea drink and brewing methods, and future plans and tea experience philosophy.

Takeaways

• Passion for tea turned into a thriving business
• The unique experience that Short and Stout Tea offers Tea education and workshops
• Quality over flash
• Personalized tea experience

Chapters

• 00:00 The Journey of Short and Stout Tea
• 07:12 Lessons Learned from Business Contracts
• 13:09 Differentiating Short and Stout Matcha
• 18:32 Differences in Matcha Preparation
• 24:28 Concerns and Misconceptions about Matcha
• 34:44 Social Media Influence and Business Strategy
• 41:12 The Art of Brewing Chai and Tea Syrups
• 48:10 Exploring Different Tea Brewing Styles
• 53:58 Innovative Tea Products and Workshops
• 59:35 Cold Foam Toppings and Tea Technology
• 01:04:42 Future Plans and Tea Experience Philosophy

resources

Short and Stout Tea - https://shortandstouttea.com

Matcha from Japan - https://en.wikipedia.org/wiki/Matcha

guest links

Website - https://shortandstouttea.com

Instagram - https://instagram.com/shortandstouttea

Facebook - https://facebook.com/shortandstouttea

The conversation with Christine Hernandez, owner of Broadway Coffee, delves into the journey of building a community space through coffee, conversations, and community engagement. It explores the challenges, wins, and future plans of the local coffee shop, highlighting lessons learned, business growth, and the impact of social media on business promotion. Additionally, it discusses the competition, niche, industry trends, and future business plans, including the expansion into liquor, beer, and wine offerings. The conversation covers the themes of community support, resilience, local business engagement, unusual coffee orders, innovative coffee creations, personal coffee preferences, balancing multiple careers and passions, and content creation and authenticity in social media.

Takeaways

• Community Engagement
• Business Evolution Community support
• Authenticity in social media

Chapters

• 00:00 Building a Community Space
• 08:46 Social Media and Business Promotion
• 14:31 Competition and Niche
• 26:47 Future Business Plans
• 33:30 Local Business and Social Media Engagement
• 41:16 Personal Coffee Preferences and Business Management
• 47:25 Content Creation and Authenticity in Social Media

Follow:

https://www.instagram.com/behindtheroastpodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

https://www.instagram.com/thedailybrewreview/

https://www.instagram.com/broadwaycoffeesaratoga/

https://behindtheroastpodcast.riverside.com/

In this episode, Jackie from Virgo Rising Coffee shares her journey in the coffee industry, her mission to build an eco-friendly and vegan-friendly business, the challenges of starting a coffee business, innovative coffee trends, collaboration with local bakeries, and plans for expansion and collaboration with a coffee roaster. The conversation covers the challenges of outdoor events, business flexibility, overcoming overwhelm, social media marketing, engaging content, the power of social media for business growth, diverse social media content, promoting small businesses, unique drink creations, customer engagement, coffee preferences, and closing thoughts with event information.

Takeaways

• Passion for eco-friendly and vegan-friendly coffee business
• Challenges and lessons in starting a coffee business Flexibility is key for outdoor events
• Engaging social media content drives customer engagement and business growth

Timestamps:

00:00 - Introduction to Virgo Rising Coffee and Jackie's mission

01:10 - The origin of the name Virgo Rising and branding inspiration

02:21 - Eco-friendly practices: compostable cups, vegan ingredients, and local sourcing

03:42 - Customer reactions to vegan and non-dairy milk options

04:56 - Jackie's journey from Starbucks to coffee entrepreneur

06:53 - Farmers markets, private events, and future storefront plans

08:49 - Business setup: costs, regulations, and lessons learned

11:02 - Collaborating with local roasters and sharing spaces to reduce costs

12:16 - Menu innovation: house-made syrups, seasonal drinks, and trending trends

13:42 - Creativity inspired by local bakeries and bakery collaborations

19:53 - Customer favorites: vegan custard drinks and Midnight Chant

23:03 - Coffee preferences and tasting black coffee notes

24:43 - Future expansion ideas and ongoing goals for Virgo Rising

25:02 - Funding hurdles and small business loans

26:49 - The flexibility of mobile and event-based coffee service

28:43 - Using social media for marketing and community engagement

36:26 - Jackie's tips for new coffee entrepreneurs and staying inspired

Resources & Links:

Sun and Moon Coffee Roasting

• Virgo Rising Coffee Website
• Nostalgia Bakery
• Flower Bender Bakery Troy
• Brutus Roasting
• Social Media: Virgo Rising Coffee on Instagram
• YouTube Channel - Virgo Rising Coffee

Connect with Jackie:

• Instagram
• YouTube
• Website

Tune in next time for more stories and insights from coffee industry pioneers!

The future of coffee isn’t about size or scale — it’s about culture, community, and authenticity. Local coffee shops are redefining what loyalty means in an era where experience outshines convenience. If you're tired of cookie-cutter chains and want to understand how small shops and creators are shaping the next coffee revolution, this episode is your must-listen.In a world dominated by efficiency and endless options, local coffee shops are winning by focusing on connection, storytelling, and speed. We explore how these independent spots pivot quickly to trends, craft memorable experiences, and leverage TikTok and social media to boost their reach — often with just a DM. Discover the surprising reasons why culture, not products, is the real competitive edge in 2026 and beyond.You'll learn:

• Why emotional connection and community engagement matter more than ever in building loyalty.
• How independent coffee creators are driving viral content that shifts revenue overnight.
• The fastest ways shops can innovate with signature drinks, storytelling, and local partnerships.
• Why the experience economy is forcing even big brands to rethink what customers truly want.
• The upcoming trends that will define the next wave of coffee culture, including specialty roasters and niche concepts.

This isn’t just about coffee — it’s about building authentic relationships that last. If you're a shop owner, a creator, or a coffee lover who believes in the power of community, understanding these shifts can elevate your game and secure your place in the new coffee landscape.The stakes are high: those who adapt and embrace culture over scale will lead the pack in 2026. Whether you're brewing, branding, or buying, your choices shape the future of coffee communities everywhere.Join us to uncover why local coffee is more than a trend — it’s a movement. Hit play and get inspired to create loyalty that lasts far beyond the cup.