It happens every August, but it seems to get bigger and bigger every year: University of Alabama sorority rush. Greek life has a long history, but lately, Bama Rush has exploded on TikTok. Thousands of young women spend hundreds of dollars, with some even hiring coaches to help them get into their top sorority. Still, not everyone gets in. Morgan Cadenhead, known as Bama Morgan, is a student at Alabama who didn't receive a bid two years in a row.

Bama Morgan joins Kennedy to unveil secrets behind the coveted Bama Rush and is featured in the new Lifetime docuseries, A Sorority Mom's Guide to Rush! 

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