This episode of The PR Breakdown examines a viral crime case out of Albany, New York, that drew national attention when a suspect confessed on camera to killing and burying his parents. Guest Greg Floyd, veteran journalist and anchor, recounts how the investigation evolved from a financial-crimes lead into a homicide revelation, and reflects on the ethics, accountability, and human weight behind the interview.

In this episode:

• How the case surfaced and escalated from a backyard dig to a double homicide
• The email that led to an on-camera interview and an unexpected confession
• Techniques for guiding high-stakes interviews without sensationalism

Watch/Read:

• Watch the Molly McPherson and Greg Floyd conversation on YouTube. 
• Interviews and coverage on CBS 6 Albany’s YouTube and website
  • Full video: Man confesses to killing his parents during news interview, arrested in front of station
  • Full video: Lorenz Kraus speaks from jail after confession to parents' murder

Live & Archive:

• Substack Live: Friday, Oct 3 at 12:45pm ET — Greg Floyd joins for an extended Q&A.
• Substack members will have access to the archived live conversation after the event.

Content note: This episode discusses homicide and may be distressing for some listeners.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. 

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