In this high-energy and deeply personal episode, I’m pulling back the curtain on the second big secret I’ve been keeping. PitchWell, my new AI-powered visibility platform built for thought leaders, experts, and entrepreneurs who are ready to be seen.

What started as a soul slap at a women’s event in Palo Alto turned into a whirlwind of ideation, innovation, and execution, and I’m taking you behind the scenes of it all. From building a startup in 60 days using AI and no-code tools to reimagining how visibility and PR should work in today’s noisy, algorithm-driven world, this episode is part masterclass, part origin story, and all heart.

In This Episode, I Share:

• The moment the idea for PitchWell hit me, and why I had to create it

• How I used ChatGPT to brainstorm, plan, and prototype the entire platform

• What it looks like to humanize AI while keeping authenticity front and center

• Building a startup (and team!) in record time, with minimal resources

• The core features of PitchWell: Winsley the pitch assistant, credibility scoring, gamified momentum, and more

• Why I believe credibility is the new currency, and how to claim yours

• My vision to democratize PR and remove gatekeeping from media access

• How you can get involved as a founding user in the Expert Visibility Challenge

Favorite Quotes:

“What if I built the thing that I wish existed?”

“AI has made idea execution faster and more accessible and less intimidating.”

“How do I create the integrity of it still being a human voice, but powered by AI?”

“Credibility is currency—especially in this day of AI noise and domination.”

Action Steps & Takeaways:

• Explore no-code tools and AI to take your ideas to market faster

• Streamline your visibility efforts by focusing on consistency, not perfection

• Let your authentic voice lead—AI is a support, not a replacement

• Say yes to early opportunities—join the Expert Visibility Challenge

• Use constraints as creative fuel to innovate and build momentum

Resources & Links:

Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm: https://bit.ly/rebeccasbalanceblueprint

Subscribe for more soulful, strategy-filled episodes: https://www.youtube.com/rebecca.cafiero