The latest instalment of Scream hit the big screens this weekend, with Scream 7 outperforming many expectations at the box office. Join our hosts as they go Behind the Screams on the horror title, and check in with pre-sales tracking, comparisons, and opportunities for Hoppers and The Bride next week.

Topics and times:

• Scream 7 box office overview - 0:56
• Scream 7 audience analysis - 2:10
• Scream 7 reception and marketing challenges - 4:42
• Box office holdovers and notable results - 5:20
• Hoppers pre-sales tracking and comparisons - 7:00
• Hoppers marketing opportunities - 10:05
• The Bride pre-sales tracking and comparisons - 10:42
• Next week - 13:44

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