The Conference of Champions is an incentive trip for agents. Through sales and other metrics, the top producing agents each year get to go on an extravagant trip. VP of Marketing Frank Thompson talks about what it takes to get on the trip and how the trip isn't just about fun, it has a major business aspect to it. He also talks about the history of the trip of how the locations have evolved from going to St. Louis to now traveling to many other areas, both domestically and internationally.