Behind the Stems

In this episode, I’m chatting with Sophie, flower farmer, wedding florist and longtime Wildflower Academy member, about her incredible growth over the past year.

From feeling stuck, scared to post, and unsure if floristry could ever be a "real business"...
To fully booked seasons, over $75K revenue, 20 weddings, 10k budgets, dream freelance gigs and finally stepping into the creative, strategic business owner she always was.

We talk about:

The mindset shift that changed everything

Her journey from DIY branding to confident, high-end bookings

Freelancing for her florist heroes and what she learned

Why storytelling content helped her grow faster than polished posts ever could

How she sets (and smashes) her goals with clarity and joy

Whether you’re in your first year or fifth, Sophie’s story is the reminder we all need:
You don’t have to wait to be ready. You just have to start.

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Ever feel like you're sending beautiful quotes or moodboards… and hearing crickets?

In this episode, I’m walking you through exactly what I include in my visual proposals to boost conversions and build trust without feeling like I’m “selling.”

Whether you're sending a Google Doc or a beautifully designed PDF, this approach will help you turn interest into commitment faster and with less effort.

We’ll cover:

→ What a visual proposal actually is (and how it’s different from a quote or mockup)

→ Why it matters if you want to book dream clients with ease

→ The 3 proposal mistakes that are killing your conversion rate

→ Why your proposal should be a reverse mullet (yes, really)

→ The 5 things I include in every single proposal to turn it into a strategic sales tool

This episode is packed with mindset shifts, sales psychology and practical takeaways you can implement straight away even if your proposal is just a Canva doc and a dream.

Want to go deeper? Join Wildflower Academy to access the Powerful Proposals module and learn the tools to transform your proposal into a strategic sales asset that books more dream clients with ease.

✨ Price doubles July 1st, so now’s the time to lock in the current rate (and stay on it for as long as you're signed up)

Join here

This is your permission slip to stop overthinking your content and start showing up as the version of you that dream clients actually want to hire.

In this episode, I’m sharing a behind-the-scenes moment from a wedding that nearly broke me; locked gates, mean rangers, pouring rain and one very messy (but kind of perfect) video that reminded me what kind of content really lands.

We’ll talk about:

→ Why “messy” behind-the-scenes content is often your most magnetic

→ The 3 types of Instagram posts that are actually working right now How to turn your camera roll chaos into bookings

→ The real reason your best content is still sitting in your phone

This one’s for the florists who:

→ Are too busy/tired/stuck to figure out what to post

→ Want more visibility, but don’t want to feel fake online

→ Are sitting on gold and just need the nudge to use it

Grab the Free Swipe File: 5 Posts for Wedding Florists That Will Blow Up Your IG By Next Week

No fluff. No guesswork.

Just swipe, post, and let it do the talking.

DOWNLOAD HERE

In today’s episode, I’m sharing a story I’ve never really told before, the quiet decision that kept me playing small for years and what finally helped me shift into the identity of a real business owner.

If you’ve ever called yourself “not a business person”, felt chaotic, messy, or like you just “fell into floristry”… this one’s for you.

We’re talking about:

→ How identity shapes your behaviour (and your results)
→ The sneaky ways imposter syndrome hides in plain sight
→ Why your mindset might be sabotaging your success
→ The one mindset shift that changed everything for me

Plus, I’ll give you a tangible exercise to help you rewrite your identity and your to-do list.

Your homework:

1. Write down 3 accidental identities you’ve taken on
2. Rewrite them as empowering “I am” statements
3. Write 10 things that version of you would do and start acting on them

Want to know what I told that florist to actually change in her proposal?

Catch the full training replay and live audit inside the "Powerful Proposals" module of Wildflower Academy It’s packed with strategies that help wedding florists elevate their client experience, increase conversions and sell with confidence.

Join the Wildflower Academy here: www.wildfloweracademy.co

Let's connect:

Screenshot this episode and share your biggest takeaway on Instagram, tag me @academywildflower so I can cheer you on!