Behind the Surface

Are you looking to make this year your best yet as a fabricator? ISFA is kicking off the year at TISE (The International Surface Event), and our partner Cambria is joining the excitement as they debut new products and services exclusively at the show.

In this episode of Behind the Surface, we will explore the why behind attending TISE. Cambria’s Arik Tendler shares insights on what to expect at the event, highlights their showcase, and explains how networking at TISE can help you jumpstart 2025.

ISFA CEO Marissa Bankert discusses how ISFA and Cambria are partnering in 2025, what’s on the horizon for the association, and why TISE is a must-attend event for fabricators.

Tune in to this episode to help you decide to attend TISE 2025, happening in Las Vegas, January 28–30.

Thinking about cashing out on your fabrication business? In this episode of ISFA’s Behind the Surface Podcast, Executive Director Marissa Bankert chats with Chase Busenbark, a business owner and certified broker who grew up in the stone industry. Chase outlines a roadmap to a smooth exit out of the surface fabrication business. Points of interest include:

• How to develop a solid exit strategy, even if you're years away from selling.

Whether you're feeling burnt out, approaching retirement or otherwise changing your path, this episode will equip you with the knowledge and strategies you need to sell your fabrication shop on your terms.

This episode of Behind the Surface dives deep into the transformative power of software in the fabrication industry. ISFA Executive Director Marissa Bankert sits down with Mickey Gault, a 20-year fabrication veteran, to explore how software can be as game-changing as new machinery.

They discuss key benefits like:

• Enhanced communication: Streamline internal and client communication, a critical factor for success.

If you’re thinking about implementing software or looking for technology that helps you streamline your workflow, this episode is for you. Learn how to address hurdles, including staff training and effective change management.

Software can be a powerful tool for fabrication businesses, boosting efficiency and overall operations. Tune in to learn how to leverage its potential and get a roadmap to success.

In this episode of Behind the Surface podcast, ISFA’s executive director, Marissa Bankert, sits down with Todd Hibbs, a fabrication specialist from Caesarstone, to explore the burgeoning interest in porcelain slabs. From its rise as a marble alternative to its status as a staple in home design, Todd and Marissa discuss the factors driving porcelain’s popularity. They delve into how technological advancements have transformed porcelain fabrication, making it more durable and versatile than ever before. Todd shares invaluable insights on fabrication techniques and the importance of adapting to new machinery, as well as identifies emerging markets for porcelain. Transportation concerns and practical tips for exploring this material round out the conversation, including a powerful message: Evolve with the times or risk falling behind.

Tune in to learn how to stay ahead of the curve when it comes to porcelain!

Pro Tip: Got questions about working with porcelain? Todd’s got answers. Reach him directly at [email protected].

In the latest episode of the Behind the Surface podcast, ISFA Executive Director Marissa Bankert is joined by Nate Kolenski, president of Block Tops in California, and Jeff “Corky” Cartwright from Planet Granite in Colorado to discuss what’s been deemed a silicosis crisis in our industry. They will delve into:  

Tune in to hear firsthand accounts of how fabrication shops are navigating silica safety regulations and OSHA compliance at a time when government agencies are elevating concerns around the dangers of respirable crystalline silica. 

About the International Surface Fabricators Association (ISFA)

It’s pretty obvious that we wouldn’t be in business if we didn’t know how to sell countertops. The question is: How many of us know how to maximize the profit we get from each sale? In this episode, Geoffrey Gran of The Countertop Factory talks with us about:

Listen to this episode if you want to discover ways to significantly increase your profit on every sale.

About the International Surface Fabricators Association (ISFA)

When the economy gets shaky, consumers tend to spend less overall, and they look for more bargains when they do spend. If this is always true, then how do we explain how Apple generated $3B in iPad sales in 90 days during the Great Recession? If everyone is reducing their spending across the board, how does a nonessential and relatively expensive item like an iPad generate such large sales numbers during a severe recession? Is it because of the Apple logo or is something else at play?

It turns out there are two distinctly different types of consumers with two different sets of values – the NEO consumer who is driven more by authenticity, design and uniqueness as opposed to the traditional consumer who is driven by price, features and status.

Join us as we talk with Mike Hetherman of Willis about the impact of NEO consumers on the countertop business.

• What’s the benefit of marketing to NEOs?

If you want to get out of the lowest-price-per-square-foot game, understanding the impact NEOs can have on your business is a game changer.

About the International Surface Fabricators Association (ISFA)

The recession is on everyone’s minds:

• Will we have one, or won’t we?

In uncertain times like these, it is more imperative than ever before to leverage data to run your business.

Join us as we talk with Tim Saddoris, president of Grand Onyx. At Grand Onyx, they build world-class stone fabricators using systems, software, and technology they have developed to help fabricators better manage and grow their businesses. Today we will talk about how using data can help you navigate the challenges presented by this economy. Tim has a couple of specific case studies he presents that show how using data has impacted fabricators. We will also talk through some of the challenges in tracking and using data.

If you are struggling with adapting to the challenges presented by these uncertain economic times, this is an episode you don’t want to miss!

Sponsored by: Moraware, Grand Onyx

Tune in to this episode of Behind the Surface as two experts from CaraGreen, a trusted source for healthier alternatives to conventional building materials, address mindful materials and sustainable products. This discussion will cover:

• What is being done to limit or eliminate crystalline silica in slabs for the safety of the fabricators.

Discover new material categories and innovations along with the resources you need to embrace sustainability in your business. 

In today’s uncertain times, it’s more important than ever to have a strong sales pipeline that can withstand economic pressures and keep your business profitable.

Join us as we chat with Justin Shaw, founder of Stone Fabricator Elite, a business development and sales support agency that specializes in helping fabricators grow their businesses with proven systems, solutions and strategies. Justin will share his expertise and insights on how to keep your pipeline full of quality opportunities and rapidly increase sales in both trade and consumer channels.

We’ll cover tactics used by top fabricators to create a more defensible business and drive profitability, even during challenging times. Whether you’re looking to fine-tune your existing sales strategy or build a new one from scratch, this episode is for you.