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Prepare to unwrap the gift of growth and strategy with our Christmas special, featuring the insightful Tim Brown! Together, we're toasting to the past year's transformations and setting our sights on the horizon of the new year with a blend of personal anecdotes and professional milestones. Our festive episode is a must-listen for anyone ready to expand their toolkit for success, from learning about the surprising essentials of entrepreneurship, like billboard insurance, to embracing early planning and 'helper systems' for achieving your wildest goals.

Tim Brown joins us under the mistletoe of ambition as we explore the power of aggressive goal-setting inspired by thought leaders who dare us to dream bigger. We dissect the art of marketing budgets, revealing how strategic investments can lead to business growth and fostering a robust referral network. You won't want to miss the wisdom we share on navigating the delicate dance of quarterly goals and the transformative impact of viewing your business through a marketing-first lens.

As the sleigh bells of work-life balance jingle in the background, we share our personal strategies for curating a harmonious work-life blend, ensuring our professional endeavors complement rather than consume our personal joy. Get cozy with us as we discuss the refreshing energy of setting New Year's intentions and the importance of reflection and strategic planning. Whether you're a seasoned entrepreneur or a budding business owner, this episode of "Behind the Tool Belt" is the perfect companion to guide you into a prosperous and balanced new year.

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After years of nurturing a passion ignited by his late father's patented product, Austin, a roofing company owner and marketing whizz, has taken social media by storm. With the tenacity of a bulldog and the precision of a seasoned marketer, Austin has trailblazed his way through the roofing industry, overcoming personal challenges and the pressure of familial expectations. Laying bare his motivations, he dives into the challenges and highlights of his journey, sharing intimate reflections on the trials of being a fresh influencer, his gratitude for his team's unwavering support, and his relentless pursuit of success.

Are you looking to amplify your online presence or boost your personal brand? Austin's been there, done that, and got the TikTok followers to prove it! In this episode, we delve into his innovative marketing strategies, exploring how he has utilized social media to grow his brand and his business. He shares insights on the importance of consistency and diversification, the art of storytelling, and the significance of community engagement. Whether you're a seasoned pro or a newbie in the marketing world, Austin's experiences are sure to inspire and motivate.

But it's not all about the glitz and glam of social media. Running a roofing company involves challenges and responsibilities that demand integrity and strong leadership. Austin shares his ethos of prioritizing the homeowner's property, setting clear expectations, and handling problems with grace. He emphasizes the need to do right by clients, even if it means taking a loss, as this builds trust and loyalty. Be it showcasing transparency through social media or giving back to the community, this episode is packed with nuggets of wisdom on building a successful roofing business. So, buckle up and get ready for an enlightening conversation with Austin!

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Want to build a formidable personal brand in a cut-throat market? Our guest in this episode, Joseph Hughes, the founder of Contractors Dynamics, grants us a masterclass on how to stand tall in the crowd. He shares invaluable insights on simplicity in marketing, authenticity, and consistency. Joseph's experiences and knowledge shed light on the power of effective branding.

One of the key highlights of our conversation is the profound importance of teamwork and content marketing in today's digital world. Joseph explores the critical role of a clear 'why' in our actions, which can foster a potent company culture. We tackle common fears and hesitations in content creation, demonstrating the need for persistence and consistency. We unravel the significant impact of social media and the ripple effect of individual actions on the team's success.

This episode is not just about marketing strategies; it's also about growth and adaptability. We venture into how to stay updated with new technology, how to differentiate your brand, and the art of building a robust brand through consistent content. We share the success story of Braga Brothers, a young contracting company that has defied odds with social media and branding. Lastly, we touch on leadership growth, personal development, and the power of storytelling in recruitment and branding. Tune in for an insightful conversation with Joseph Hughes, packed with precious nuggets of wisdom.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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What happens when you find yourself at the brink, questioning your relationships, your choices, your very self? How do you bounce back and find meaning in the chaos? On today’s episode, we walk this difficult road with Becca Switzer, a Sales Mastery expert, as she takes us through her harrowing journey; growing up with a mother suffering from borderline personality disorder, navigating a difficult divorce, and ultimately discovering her inner strength. Becca's insights from her personal life events have not just shaped her into the woman she is today, but also imbued her with powerful lessons in resilience and growth that she candidly shares with us.

To really understand our lives, we need to examine not just our triumphs, but also our pain. And so, we delve into the difficult theme of challenging relationships and how they shape us. The power of cliches, the struggle of early marriages, the heartbreak of divorce - these experiences, tough as they are, teach us invaluable lessons about ourselves, about our insecurities, and about our inner strength. We discuss the importance of personal growth and the positive impact of positive thinking, even in the darkest of times. 

Finally, we find solace in the tale of the Taoist farmer and reflect on the importance of perspective. Life is full of ups and downs, highs and lows, heartbreaks and missed opportunities. But it's the bigger picture we often miss. We emphasize the importance of patience, faith, and trust in the process. We explore the concept of grief and its potential for personal growth. And we wrap up with an engaging discussion on the power of empathy and the value of sharing our struggles with others. So, come join us, gain some perspective, learn to trust the process, and remember, there is power in sharing your struggles.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Have you ever wondered how someone can pick up the shattered pieces of addiction and build a life of sobriety and success? Tune into episode 205 of Behind the Tool Belt where we get down and dirty with life's gritty challenges and victories. We're joined by Eric, who takes us on a riveting journey from his last days of drinking to his transformation into sobriety. Eric's story is raw and unfiltered - a true testament to human resilience and tenacity.

We then shift gears and throw light on how failures can be stepping stones to success. We interview an entrepreneur who used his grandfather's missteps as learning opportunities to build a thriving business. This conversation isn’t just about business growth - it’s about overcoming imposter syndrome, creating a dynamic growth environment, and the power of surrounding yourself with successful individuals. It's an ode to the incredible strength that lies in continuous learning and the power of positive influence. 

We wrap things up by exploring the creation of a new men's group focused on fostering personal growth and connection. We talk about the joy of shooting pigs from helicopters and how fun, joy and personal development can coexist. This episode is a wild ride - it’ll make you laugh, think, and perhaps even shed a tear or two. We hope you'll be inspired to seek knowledge fearlessly, strive for personal and professional growth, and, most importantly, embrace life's journey with all its highs and lows. Stand by for an episode you won’t forget!

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Have you ever wondered about the journey of a successful GAF employee and trainer, navigating through the roofing industry? Get prepared for an enriching chat with Alan Lopez who found an unexpected career in the roofing industry and has been a part of the GAF family since 2010. In this intriguing conversation, Alan offers you an inside look into his life, sharing his experience as a trainer and how he balances work with familial commitments.

The episode also delves into the evolution of CARE, an essential training program for roofing installation and sales processes. You'll hear from seasoned professionals who have built their careers in this industry and learn about the individuals who inspired them to take the leap towards success. Listen closely as they unpack the significant role of trainers in instilling the company's values and helping contractors achieve their goals. 

As we navigate the podcast, we touch on how we created this platform to stay connected during the pandemic. You'll hear real-life stories from motivated individuals, like Christian Flores, a proud member of the Latino roofing community who started his own business. We also discuss sales training, coaching, and the importance of seizing opportunities. In the final part of the episode, we break down the financial aspects of the roofing business, giving you insight into understanding overhead costs and the importance of investing in your team. This episode is a treasure trove of practical advice, industry insights, and inspiring stories that you won't want to miss!

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Ty Backer welcomes guests: Pete McKendrick & TJ McCormack of Roofr, Tim Brown & Sydnee Baylee Olsen of Hook Agency, and Ken Younce of TC Backer.

Ever wondered how the right tools could skyrocket your lead generation in the roofing industry? Brace yourself as we take you on a thrilling journey, powered by the insights of Chris Hofstra from Lead Scout and Steve Spence from Project Map It. Together, we explore the potential of a potent combination of SEO, Google Ads, and a professional website, designed to take your business right into the heart of neighborhoods and potential customers.

In this episode, we turn the spotlight onto the benefits of instant estimators and the future of material ordering tools, discussing their role in providing quick, precise quotes to customers. We journey into the world of apps designed to leverage social proof ahead of sales, with a deep dive into how they integrate with other tools to create a comprehensive sales toolkit. Prepare to be amazed as we lay bare the secrets of how these apps aid sales teams, and the importance of choosing the right CRM system. 

As we venture further, we reveal the dedication behind Ken's passion for sales, embodied in a 52-hour tattoo. We celebrate the blend of coaching and sales skills that have elevated his career, symbolizing the lengths one can go in their commitment to their brand. Join us in this riveting exploration of the roofing industry, filled with invaluable insights and intriguing stories of success. Tune in for this compelling episode that promises to leave you inspired, educated, and armed with the tools to take your roofing business to the next level.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Have you ever wondered about the inner workings of running multiple businesses efficiently? Danny, a successful entrepreneur managing a roofing company, a consulting firm, and the President of Zavodney Consulting, graces our episode today with his rich insights. His consulting firm is a haven for contractors, enhancing insurance claim supplements by an impressive 30-35%.

But there's more to Danny than meets the eye, he's not just a successful businessman but also an exceptional leader. His unique leadership style emphasizes vulnerability, personal growth, and a focus on people. We set out on a deep exploration of leadership, dissecting the perks of leading with vulnerability and the resultant thriving business environment that promotes learning from mistakes and decision-making without fear. Danny also emphasizes the importance of transparency and recognizing the skills set gaps within the organization.

Drawing from his own experiences, Danny shares the profound impact of organizational culture on employee satisfaction and performance. He delves into the benefits of running a family business, and how a culture of trust and excitement can inspire employees, leading to a cohesive team. He also uncovers the importance of community impact through his involvement in the 21 Turkey Salute. As we round off our discussion, Danny lays bare the significance of sacrifice in his company and how he plans to keep this message alive within his organization. Join us in this riveting conversation that promises to enhance your understanding of leadership, organizational culture, and keys to running a successful business.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Have you ever wondered what challenge, hustle, and success truly mean in the business world? Get ready to delve into the nitty-gritty of these concepts as we mark a significant milestone - the 200th episode of "Behind the Tool Belt"! Join us in the celebration as we engage in insightful conversations with our esteemed guests, Chris Markey and David Bruno. Both have been staunch supporters of our journey, and now, they open up about their extraordinary career paths. Grab some nuggets of wisdom from Chris's relentless daily grind and listen to how David transitioned from a stint with the York Daily News to his new adventure in auto detailing.

Step into the realm of continuous learning and surround yourself with the right people. His journey of building bonds with top manufacturers is a testament to the importance of relationships in business. Ty weighs in on the significance of understanding customer needs and risk-taking. As we take a deep dive into self-improvement and personal growth, Ty opens up about his approach to dealing with challenging situations and how it's evolved over time.

Rounding off our chat, we spotlight the importance of having a team of qualified people to run a successful business. Our podcast's journey, from promoting local businesses to encouraging students to enter trades, is a testament to this. With intriguing backstory of our podcast, we emphasize why we believe in fostering local businesses and the need for more tradesmen in the future. Enjoy this milestone episode filled with enlightening insights, memorable stories, and lively banter. Get ready to be inspired and motivated on this remarkable journey - let's celebrate together!

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Get ready to have your mind blown as we converse with the dynamic Corey Berrier, a master of sales skills development and a trailblazer in the world of Artificial Intelligence (AI). Corey brings an innovative perspective to sales, enlightening us to the power of presenting monthly payments to customers instead of the full price tag. Additionally, he unravels the complex world of roofing services, focusing on the importance of understanding and conveying the value of our services to customers. Corey's insights on the growing influence of AI in the home services industry will leave you inspired and ready to embrace the future.

Corey isn't just about sales and AI, though. He opens up about his passion for community service and the transformative role it plays in building a positive company culture. As he shares his philosophy of leading by example and maintaining a service mindset, you'll be motivated to reflect on your own approach to entrepreneurship. On the lighter side, Corey also shares the unexpected benefits that have come from starting his podcast, from personal growth to networking opportunities.

Intrigued about AI in home services? Stick around as Corey delves into how AI can enhance customer service and sales processes. He discusses the potentials of conversational AI, such as handling after-hours calls, launching targeted campaigns, and even enhancing call quality through automated feedback. Finally, Corey emphasizes the importance of positive media consumption, reminding us all about the power of nurturing our minds with positivity. Join us and let Corey Berrier's compelling journey inspire and educate you.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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1https://open.spotify.com/show/3sNj9u1DaJTSqk88ZWkBns?si=94538ab990df48cf

https://www.iheart.com/podcast/269-behind-the-toolbelt-271027110/

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