Behind the Visual with Mark Hanson

In this podcast I interview Iana Boyd. Iana is the founder of European fashion brand Biana. Iana talks about how she went from the corporate world to becoming a designer and owner of her own fashion brand for women. Iana discusses the process for bringing the designs to life and what it's like to then make the visuals that will help to sell the new designs.

In this episode I interview Craig Arnett who is an Art Director and Senior Graphic Designer for Lowe's Home Improvement. Craig talks about his first car shoot, how it started snowing and how they worked around the weather. Craig also talks about what it's like working for Lowe's and how at one point, when you signed up for a certain card, you got a FREE TACO! So, check it out and please Subscribe. like and tell your friends!

In this Episode, Jamey Boiter the COO and Brand Principal of BoltGroup, A design, innovation and experience firm, who’s client list includes some of the biggest companies in the world, such as, Coca-Cola, Lowe’s, Chick-Fil-A, Izod, Phillips Van Huesen, Speedo and many more, talks about what it takes to help a client design and market an entire new line of tools, built from scratch. Jamey also discusses one very important thing to bring with you to an interview as well as the time he met Jay Leno and many more interesting stories.

Jason Neman is the CEO and Partner of Good Brand Company, an agency focused on Branding, Interactive & Design. You can see their work at GoodBrandCompany.com . Jason discusses what it's like to own your own agency and to be in the industry for over 26 years. He also discusses the process of working with clients to develop the perfect visual and how Good Brand Company hires the talent to bring these ideas to life. You'll hear about one of Jason's favorite promotional pieces that he has ever received and a great story about a meal at Carnegie Deli in NYC where a joke was taken a little too seriously.