If you’ve ever wondered how to throw an event that people actually show up for, this episode of Behind The Work with host Jessica Santana is your ultimate guide. Whether you’re planning a community event, workshop, conference, brand activation, or networking experience, Jessica breaks down the proven strategies that help increase attendance, boost engagement, and deliver unforgettable moments.This episode is a must-watch for those who want to elevate their experiences and grow their audience.

🎧 Tune in to learn:
✨ How to plan a successful event from idea to execution
✨ How to choose the right venue
✨ How to craft memorable experiences people talk about afterward
✨ Insider tips from Jessica’s real-world event-building experience

If you’ve been struggling to get people to RSVP, show up, or stay engaged—this episode gives you everything you need to level up your next event.

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.

If you’ve ever wondered how to throw an event that people actually show up for, this episode of Behind The Work with host Jessica Santana is your ultimate guide. Whether you’re planning a community event, workshop, conference, brand activation, or networking experience, Jessica breaks down the proven strategies that help increase attendance, boost engagement, and deliver unforgettable moments.This episode is a must-watch for those who want to elevate their experiences and grow their audience.🎧 Tune in to learn:✨ How to plan a successful event from idea to execution✨ How to choose the right venue✨ How to craft memorable experiences people talk about afterward✨ Insider tips from Jessica’s real-world event-building experienceIf you’ve been struggling to get people to RSVP, show up, or stay engaged—this episode gives you everything you need to level up your next event.✨ Don’t forget to like, comment, and subscribe for more episodes.____Follow us:⭐ Spotify: https://open.spotify.com/show/5KU29jHzfDHpIOmKnLhZQ8⭐ Apple: https://podcasts.apple.com/us/podcast/behind-the-work-by-jessica-santana/id1801349168⭐ Instagram: http://instagram.com/jessworldwide⭐ YouTube: http://youtube.com/behindtheworkshow⭐ Amazon Storefront: https://www.amazon.com/shop/jessworldwide?&linkCode=sl2&tag=jessicasan02c-20&linkId=04fdaac984e9f8bfc53b632c91a48ad8&language=en_US&ref_=as_li_ss_tl⭐ Linktree: https://linktr.ee/behindtheworkshow

In this episode of Behind The Work, host Jessica Santana sits down with Pauleanna Reid — Celebrity Ghostwriter and Communications Advisor to CEOs — to uncover the power of storytelling, self-belief, and personal legacy.Pauleanna is the strategist behind some of the most influential voices shaping culture today. But her own journey has been one of resilience, reinvention, and choosing to use her voice with purpose. In this conversation, we explore:If you are a creator, entrepreneur, or leader with something meaningful to say — this episode is your permission to stop holding back.

🎧 Tune in to hear:
✨ How to own your story and speak with confidence
✨ What high-performing leaders often get wrong about communication
✨ The connection between wellness, clarity, and creativity
✨ Why your voice is your most valuable asset

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.

In this episode, we sit down with Tanya Menendez, Founder & CEO of Nearshore, to talk about her journey building technology-enabled manufacturing companies. From co-founding start-ups to reshaping how products are made closer to consumers, Tanya shares insights on entrepreneurship, supply chain innovation, and building in industries that don’t change overnight. 

🎧 Tune in to hear:
- How Nearshore is redefining modern manufacturing
- Lessons Tanya learned from co-founding several start-ups 
- How founders can build trust with their clients and customers 
- The ups and downs of start-ups 

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.

In this special role-reversal episode of Behind the Work, our host Jessica Santana takes the guest seat as she’s interviewed by Tracey Samone — Founder of Legacy Estates Stewardship Sanctuary. Together, they explore what it truly means to live with courage — not just in big moments, but in the everyday decisions that shape who we are.Jessica opens up about her personal journey, and how courage has guided her through leadership, creativity, and purpose. This conversation is for anyone who’s ever felt called to be brave — even when it’s hard.

🎧 Tune in to hear:
- How courage shows up in small, daily choices
- The role of vulnerability in authentic leadership
- What it means to live your values — even when it’s uncomfortable

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next. 

In this next episode of ⁠Behind The Work⁠, our host, Jessica Santana⁠, sits down with Nikki and Natasha, Leaders of Casa Mkali. Casa Mkali is a creative agency and wellness house designed to underpin the very foundation of fitness and wellness. Backed by a powerful combination of exercise science and creativity, it's a space where wellness practitioners and enthusiasts alike can discover the tools, support, and community needed to thrive.

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.

In this next episode of ⁠Behind The Work⁠, our host, Jessica Santana⁠, sits down with Justin Samuels, Founder & CEO of Render ATL. Render ATL is one of the largest multicultural technology conferences that emphasize culture as being one of the underpinnings of successful technology companies & employee workplace satisfaction. Listed as a 2025 Black Enterprise 40 Under 40, Justin has been paving the way for underestimated groups in tech since the start of his career and I am excited to connect with him today. 

What you’ll learn in this episode
⭐ How Justin scaled Render ATL from a vision into a community movement
⭐ Why conferences are a powerful tool for career advancement and cultural impact
⭐ What it really takes to design spaces where people feel seen, heard, and valued

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.

In this next episode of ⁠Behind The Work⁠, our host, Jessica Santana⁠, sits down with Daricus Releford, Founder & CEO of StoreCash.ai

Storecash.ai is a fintech startup founded in 2019, which is mobile payment solution that lets users pay for items and earn maximum cash-back rewards. The company has attracted some top investors and recently announced a closing of a $3.7 million seed round and brought in $6.4 million in venture capital funding to date.

What you’ll learn in this episode:
⭐ Advice for founders on starting their companies
⭐ The importance of wellness for founders as they're building 
⭐ Thoughts on tech and code-switching in general 

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.

Episode 4, Season 2 of Behind The Work is here! In this fourth episode of Season 2 of ⁠Behind The Work⁠, our host, Jessica Santana⁠, sits down with listeners and talks to them about the importance of their ideas and staying the course and her organization's recent $2.5M in funding from Googe.org!

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.

Episode 3, Season 2 of Behind The Work is here! In this third episode of Season 2 of ⁠Behind The Work⁠, our host, Jessica Santana⁠, sits down with listeners and talks to them about nurturing their talents, betting on themselves and living out their childhood dreams!

Connect with our host, Jessica Santana:

• Subscribe to the Behind The Work newsletter: https://jessworldwide.substack.com/
• Follow Jessica on Instagram: http://instagram.com/@jessworldwide
• Follow Behind The Work on Instagram: http://instagram.com/@behindtheworkshow
• Follow Jessica on TikTok: http://tiktok.com/@jessworldwide
• Follow Behind The Work on TikTok: http://tiktok.com/@behindthework

About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.