Being Found Show

Cloud Wise Joe explains the importance of local businesses being available were their customers want to find them in order to compete with online marketplaces.

Google My Business: https://www.google.com/business/

The internet has uprooted everything small businesses used to know about marketing, sales - you name it! I'm here to make sense of this chaos. I want small businesses to feel confident in what they are doing and why they are doing it, just like they did 15-20 years ago. To be confident, businesses have to know what has changed, what has stayed the same, and what they can do about it. Everything a business owner should know.

Cloud Wise Joe and Chauncey Haworth review an article by Think with Google, relating it to the ABC's of business and highlighting the importance of price comparisons, digital marketing, and answering your customers' questions.

Think With Google Article:

Joe and Chauncey talk about being found for all the steps leading to a purchase because if you aren't being found, someone else is.

Think with Google: https://www.thinkwithgoogle.com/

Google my Business: https://www.google.com/business/

We're going to launch Project Hometown soon so we can start working on these projects for local businesses. There are around 17,000 registered businesses in Shasta County. The goal is to get all 17,000 online the way their customers want to buy. I looked online, and I can say only about a thousand Shasta County businesses online. That means around 16000 businesses aren't online. The 1000 local business websites I found were not easy to find and were not set up to succeed, and we want to change that.

In this segment, Joe talks about utilizing Facebook ads to reach customers and the ABC's of small and local businesses to become more successful.

Facebook Business - marketing on Facebook: http://bit.ly/2r11pxh

Google My Business: https://www.google.com/business/

Chauncey does a series of tips to help small businesses. This tip is to utilize your e-mails and to create a newsletter for content.

In a series of the best tips for small business this new year, an important one is responding quickly to your customers.

The internet has uprooted everything small businesses used to know about marketing, sales - you name it! I'm here to make sense of this chaos. I want small businesses to feel confident in what they are doing and why they are doing it, just like they did 15-20 years ago. To be confident, businesses have to know what has changed, what has stayed the same, and what they can do about it. Everything a business owner should know.

In a series of tips to help businesses be more successful, Chauncey explains the importance of taking short breaks regularly to improve your work habits.